In the first three quarters of 2007, the overall ad spend in the U.S Read More...
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View articleAs the FTC finally gives the green light to Google's proposed acquisition of DoubleClick, all eyes are now on Europe's investigation of the deal Read ...
View articleYou've heard TV ads are getting measurable, right? And addressable? Yeah, so have we , though the major cable operators have embraced those new adject...
View articleEuropean Commission's ongoing investigation of the proposed merger is expected to be more stringent, while intervention by the U.S. Congress and lawsu...
View articleMicrosoft, Yahoo, and Google will pay millions to settle federal claims. Read More...
View articleOne proposal would make data collection more transparent to consumers, and require an opt-out mechanism on sites that gather data. Read More...
View articleTrial run shows pay-per-call ads worthy of coast-to-coast deployment. Read More...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
View articleIt wouldn't be the holiday season without special foods. How grocery chains and brands are promoting holiday products. Read More...
View articleCasual dice game site targeting women over 35 holds the title for longest time spent on site. Read More...
View articleUnder multi-year deal, Microsoft will represent some Viacom inventory and steal its ad management business from DoubleClick, while syndicating Viacom ...
View articleFocusing on larger monetization efforts, the virtual worlds technology and media company has cancelled its Second Life ad network. Read More...
View articleBrightcove will provide platform support for new video content on Ticketmaster, Citysearch, and 23/6, while IAC will sell ads. Read More...
View articleSecond wave of Trace Adkins video spots hits 25 country stations, earns big click-throughs. Read More...
View articleUniversal McCann creates new role for Yolles; AtomicOnline picks up Dodge. Read More...
View articleWhat were people searching for in 2007? The search engines know. Read More...
View articleDoes Mitt Romney want to be our nation's high priest? Ex-Mormon Ed Decker and author of "My Kingdom Come, The Mormon Quest for Godhood," thinks so Rea...
View articleOriginally a teen-focused word of mouth agency, Alloy has lately picked up numberous youth sites. A new ad network aims to increase the value of inven...
View articleThree things to keep in mind when developing brand video content. Read More...
View articleAdvertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession. Read More...
View articleWhen I last wrote about brand community platform Passenger in February, the firm was squarely focused on the consumer-aimed uses of its system Read Mo...
View articleWho's going to crush this advertiser? Millions of ads running on MySpace and other youth-oriented sites push the boundaries of legality, according to ...
View articleAscentium will acquire miller.whiterunkle, whose clients include Motorola and McDonald's. Read More...
View articleEpson names iCrossing interactive agency of record; Digital Chocolate sweet on Greystripe; Media Logic promotes three to SVP. Read More...
View articleHistorically a PR specialist, Connors Communications sees a bigger opportunity in search. Read More...
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