Microsoft Using Avatars for College Student Advertising
Media

Microsoft Using Avatars for College Student Advertising

18y Matthew G. Nelson

Microsoft Using Avatars for College Student Advert...

Oddcast's Voki technology tapped for the TheUltimateSteal.com Web site, promoting Microsoft Office Ultimate 2007 Edition. Read More...

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Google Zeitgeist: Who is God? Who is Satan?
Media

Google Zeitgeist: Who is God? Who is Satan?

18y Anna Maria Virzi

Google Zeitgeist: Who is God? Who is Satan?

What's on the minds -- and fingertips -- of Google searchers in 2007? In its year-end Zeitgeist , Google identifies trends that show search queries ra...

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Well Recuuuse Me...Or Not: FTC Says No to Recusal Request
Media

Well Recuuuse Me...Or Not: FTC Says No to Recusal Request

18y Kate Kaye

Well Recuuuse Me...Or Not: FTC Says No to Recusal ...

Who says the Federal Trade Commish doesn't move fast enough? Two days after privacy groups the Electronic Privacy Information Center and Center for Di...

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Save the Date! "Meatball Sundae" Webcast with Seth Godin
Media

Save the Date! "Meatball Sundae" Webcast with Seth Godin

18y Rebecca Lieb

Save the Date! "Meatball Sundae" Webcast with Seth...

We know you guys love Seth Godin (who doesn't?) Read More...

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Privacy Hounds Up Ante on Google/DoubleClick Deal
Media

Privacy Hounds Up Ante on Google/DoubleClick Deal

18y Kate Kaye

Privacy Hounds Up Ante on Google/DoubleClick Deal

Groups hope to stall a ruling on the deal by alleging conflict of interest. Read More...

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Paramount Gives Away Next Jackass Movie Online
Media

Paramount Gives Away Next Jackass Movie Online

18y Matthew G. Nelson

Paramount Gives Away Next Jackass Movie Online

Free download of feature length movie to be sponsored by Blockbuster. Read More...

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Execs & Accounts for December 14, 2007
Media

Execs & Accounts for December 14, 2007

18y Matthew G. Nelson

Execs & Accounts for December 14, 2007

AKQA creates video spots for AOL News; Reprise Media hires a VP of sales development. Read More...

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What Do You Want From Online Video in 2008?
Media

What Do You Want From Online Video in 2008?

18y Ian Schafer

What Do You Want From Online Video in 2008?

How the next year in online video can become better than the last. Read More...

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Cellware Socializes Mobile
Media

Cellware Socializes Mobile

18y Enid Burns

Cellware Socializes Mobile

There's been talk about the mobile platform being perfect for social networking Read More...

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Congressman Laments Cold Shoulder from Google
Media

Congressman Laments Cold Shoulder from Google

18y Kate Kaye

Congressman Laments Cold Shoulder from Google

Congressman Joe Barton says Google dismissed his meeting requests, and is also part of a push for a House hearing on the DoubleClick acquisition. Read...

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Mobile Firm Aims to Capture Off-Deck Ad Dollars
Media

Mobile Firm Aims to Capture Off-Deck Ad Dollars

18y Enid Burns

Mobile Firm Aims to Capture Off-Deck Ad Dollars

Bytemobile's Unison Advertising Module finds green outside the walled garden of carrier decks. Read More...

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HGTV Launches Site Built Around Real Estate Listings
Media

HGTV Launches Site Built Around Real Estate Listings

18y Anna Maria Virzi

HGTV Launches Site Built Around Real Estate Listin...

Despite downturn in housing market, Scripps Networks Interactive expands beyond home decorating, remodeling, and gardening. Read More...

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Compete to Provide Competitive Search Analytics
Media

Compete to Provide Competitive Search Analytics

18y Matthew G. Nelson

Compete to Provide Competitive Search Analytics

Pre- and post-search behavior data reporting is part of new service Read More...

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Mobile Advertising: Off-the-Shelf or Custom?
Media

Mobile Advertising: Off-the-Shelf or Custom?

18y Courtney Acuff

Mobile Advertising: Off-the-Shelf or Custom?

Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this pro...

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Media Buyers Get Involved in Their Communities
Media

Media Buyers Get Involved in Their Communities

18y Tessa Wegert

Media Buyers Get Involved in Their Communities

Two advertisers shun contextually relevant subject matter in favor of a niche audience's interests, and the Internet community is invited to join the ...

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Ford Explores Widget Advertising
Media

Ford Explores Widget Advertising

18y Matthew G. Nelson

Ford Explores Widget Advertising

Ford is getting into the widget advertising game, as starting next week the company is planning to run "grab-able" ads on AOL promoting the Sync voice...

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Romney Ran on Other Gay Sites: Story Prompts Major Nielsen Data Revision
Media

Romney Ran on Other Gay Sites: Story Prompts Major Nielsen Data Revision

18y Kate Kaye

Romney Ran on Other Gay Sites: Story Prompts Major...

Last month, The New York Times reported the campaign for Republican presidential primary contender Mitt Romney ran thousands of ad impressions on Gay....

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WSJ's Discordant Holiday Promotion
Media

WSJ's Discordant Holiday Promotion

18y Rebecca Lieb

WSJ's Discordant Holiday Promotion

Actually, it probably is too late. With Murdoch dropping hint after hint that his newly-acquired "Wall Street Journal" is likely to become free, why i...

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Sports Sites Talk a Big Engagement Game
Media

Sports Sites Talk a Big Engagement Game

18y Matthew G. Nelson

Sports Sites Talk a Big Engagement Game

In pitch to advertisers, sports sites play up ability of video, fantasy leagues to keep viewers on-site longer. Do advertisers care? Read More...

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Top 50 Advertisers by Media Value in September, 2007
Media

Top 50 Advertisers by Media Value in September, 2007

18y rumo

Top 50 Advertisers by Media Value in September, 20...

Rankings of the top 50 Internet advertisers by media value in September 2007. Read More...

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Ad Council Goes Social Route to Prevent High School Dropouts
Media

Ad Council Goes Social Route to Prevent High School Dropouts

18y Kate Kaye

Ad Council Goes Social Route to Prevent High Schoo...

For the just-launched extension of its high school dropout prevention campaign, the Council gets free display and text ads from the likes of Yahoo, AO...

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Execs & Accounts for December 12, 2007
Media

Execs & Accounts for December 12, 2007

18y Matthew G. Nelson

Execs & Accounts for December 12, 2007

Publicis creates positions for Nadel and Smith; Epsilon and Bazaarvoice both get Helzberg Diamonds; HipCricket hires Siegel. Read More...

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Internet Ad Spend Remains Strong; Other Media Show Weakness
Media

Internet Ad Spend Remains Strong; Other Media Show Weakness

18y Enid Burns

Internet Ad Spend Remains Strong; Other Media Show...

Online display advertising for the first nine months of 2007 reached $8.4 billion, a 17.2 percent increase over the same period last year. Read More...

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Happy Little Elves
Media

Happy Little Elves

18y Matthew G. Nelson

Happy Little Elves

Apparently it's a good time to be an elf Read More

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Google Expands YouTube Ad Partner Program
Media

Google Expands YouTube Ad Partner Program

18y Zachary Rodgers

Google Expands YouTube Ad Partner Program

YouTube says "millions" of video views a week are now earning revenue for its partners. Read More...

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Verizon Gets Evil-er
Media

Verizon Gets Evil-er

18y Rebecca Lieb

Verizon Gets Evil-er

Net neutrality opponent Verizon is busy on other fronts in its efforts to break the Internet -- and to profit in the process. Last June, the broadband...

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Pop-Up Ads in E-Mail? Eeek!
Media

Pop-Up Ads in E-Mail? Eeek!

18y Rebecca Lieb

Pop-Up Ads in E-Mail? Eeek!

An e-mail confirmation of a booking made on Orbitz just generated a moment of cognitive dissonance. The first line of the message (and hence the "prev...

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