Microsoft to Sell Ads on CNBC.com
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Microsoft to Sell Ads on CNBC.com

18y Enid Burns

Microsoft to Sell Ads on CNBC.com

Microsoft continues to grow its ad network, adding CNBC.com alongside inventory on Digg, Facebook and Piczo. Read More...

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AOL's Platform A Combines Tacoda, Network Sales Forces
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AOL's Platform A Combines Tacoda, Network Sales Forces

18y Zachary Rodgers

AOL's Platform A Combines Tacoda, Network Sales Fo...

Kathy Kayse will oversee sales for a combo of AOL-owned and Tacoda partner sites. Read More...

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Clearspring Unveils Widget Ad Network
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Clearspring Unveils Widget Ad Network

18y Fred Aun

Clearspring Unveils Widget Ad Network

Widget platform inks deals with big advertisers and publishers. Read More...

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In-Game Advertising Reaching New Levels
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In-Game Advertising Reaching New Levels

18y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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Playing the Game, Part 1
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Playing the Game, Part 1

18y Harry Gold

Playing the Game, Part 1

An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series. Read More...

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Top 10 Search Terms in 10 Categories, November 2007
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Top 10 Search Terms in 10 Categories, November 2007

18y Enid Burns

Top 10 Search Terms in 10 Categories, November 200...

The month's top search terms in 10 categories. Read More...

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IHT and Reuters Partner on New IHT Biz Section, Will Sell Ads Jointly
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IHT and Reuters Partner on New IHT Biz Section, Will Sell Ads Jointly

18y Zachary Rodgers

IHT and Reuters Partner on New IHT Biz Section, Wi...

The International Herald Tribune has entered a deal with Reuters to create an "enhanced financial news offering" on its print and Web properties Read ...

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NY Transit Authority's Webinar Falls Flat
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NY Transit Authority's Webinar Falls Flat

18y Rebecca Lieb

NY Transit Authority's Webinar Falls Flat

The New York Metropolitan Transit Authority's “ Public Engagement Webinar ” turned out to be the road to nowhere. The MTA's proposed fare hikes have b...

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MSN Adds Display Inventory to Mobile Portal
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MSN Adds Display Inventory to Mobile Portal

18y Matthew G. Nelson

MSN Adds Display Inventory to Mobile Portal

Paramount Pictures and Jaguar are first advertisers. Read More...

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Stumbling Upon Gaptidings in Action
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Stumbling Upon Gaptidings in Action

18y Enid Burns

Stumbling Upon Gaptidings in Action

Last week walking around Soho during lunch someone on a street corner asked, "Do you want to send a video holiday greeting?" I had a loose agenda of h...

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NYTimes.com Still Running Pop-ups
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NYTimes.com Still Running Pop-ups

18y Kate Kaye

NYTimes.com Still Running Pop-ups

Pop-ups don't get anywhere near the attention from the trade media or industry pundits and research firms the way they used to a few years ago Read Mo...

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2008 Outlook: No Sign of a Cooldown in Local Online Ads
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2008 Outlook: No Sign of a Cooldown in Local Online Ads

18y Fred Aun

2008 Outlook: No Sign of a Cooldown in Local Onlin...

Borrell researchers say growth projections are rosier than previous prediction. Read More...

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Execs & Accounts for December 10, 2007
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Execs & Accounts for December 10, 2007

18y Matthew G. Nelson

Execs & Accounts for December 10, 2007

Cossette Communications moves Quenneville to New York; Break.com names sales VP; Warner Home Video taps Viewpoint for rich media ads Read More...

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Gap Takes to NYC Streets for Holiday Campaign
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Gap Takes to NYC Streets for Holiday Campaign

18y Enid Burns

Gap Takes to NYC Streets for Holiday Campaign

Yahoo powers a holiday promotion for the retailer with street teams around Manhattan and ads across the Yahoo network. Read More...

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Corporate Bloggers Share Insights with New 'Blog Council'
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Corporate Bloggers Share Insights with New 'Blog Council'

18y Matthew G. Nelson

Corporate Bloggers Share Insights with New 'Blog C...

Coca-Cola, Dell and Microsoft are among initial members of corporate blogging club. Read More...

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Mobile Ad Firm Outsources Sales
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Mobile Ad Firm Outsources Sales

18y Enid Burns

Mobile Ad Firm Outsources Sales

Mobile ad companies focused on building technology for ad serving are finding it's better to outsource the sales of such ads. Read More...

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Execs & Accounts for December 7, 2007
Media

Execs & Accounts for December 7, 2007

18y Matthew G. Nelson

Execs & Accounts for December 7, 2007

EVB creates post for Walter; R/GA gives L'Oreal Paris a makeover. Read More...

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Is Your Video Brain Fried or Boiled?
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Is Your Video Brain Fried or Boiled?

18y Dorian Sweet

Is Your Video Brain Fried or Boiled?

Video should put viewers somewhere between self-induced narcolepsy and a nervous breakdown. Read More...

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Search Engine Results Pages Turn Into Destinations
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Search Engine Results Pages Turn Into Destinations

18y Enid Burns

Search Engine Results Pages Turn Into Destinations

ComScore study also finds Google increasingly refers traffic to YouTube and other internal channels. Read More...

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Questions for Frazier Miller, General Manager of Yahoo Local
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Questions for Frazier Miller, General Manager of Yahoo Local

18y Zachary Rodgers

Questions for Frazier Miller, General Manager of Y...

Miller discusses online reviews, a new hyper-local pilot program and the his division's increasing alignment with search. Read More...

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Revenue Science Pairs Behavioral Targeting with Exchange Model
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Revenue Science Pairs Behavioral Targeting with Exchange Model

18y Kate Kaye

Revenue Science Pairs Behavioral Targeting with Ex...

The company has been awarded a U.S. Patent for its exchange-style technology, but the platform is for use behind the scenes only for now. Read More...

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Coca-Cola Migrates Virtual World to There.com
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Coca-Cola Migrates Virtual World to There.com

18y Matthew G. Nelson

Coca-Cola Migrates Virtual World to There.com

Branding investment by the world's best known brand seen as a shot in the arm for virtual world marketing. Read More...

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User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers
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User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers

18y Kate Kaye

User-Generated Radio Site to Sell Custom Campaigns...

Web radio site BlogTalkRadio has hired a terrestrial radio vet to sell standard and custom ad offerings to advertisers and agencies. Read More...

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Facebook Widgets Targeted by New Advertising.com Program
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Facebook Widgets Targeted by New Advertising.com Program

18y Fred Aun

Facebook Widgets Targeted by New Advertising.com P...

The company's "WIDGNET" system ropes little app into a big ad network. Read More...

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Content Delivery Meets Social Marketing
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Content Delivery Meets Social Marketing

18y Tessa Wegert

Content Delivery Meets Social Marketing

A new online tool allows marketers to deliver video, audio, and text content through elaborate widgets that can be downloaded to consumer desktops and...

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Nielsen Tracks TV Content on the Web through Digital Watermarks
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Nielsen Tracks TV Content on the Web through Digital Watermarks

18y Enid Burns

Nielsen Tracks TV Content on the Web through Digit...

Though a partnership with Digimarc, Nielsen will use digital watermarking and fingerprinting in online content to provide reporting, and tracking on c...

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Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick's Performics
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Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick's Performic...

18y Kate Kaye

Valueclick Still Touts Lead Gen , Would Love to Ow...

Valueclick spent a lot of time talking up its lead gen business during yesterday's talk at the UBS Global Media and Communications Conference in NYC, ...

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