PC maker's holiday effort includes make-your-own, star-studded video wish lists. Read More...
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View articleHow social networking sites may prove to be the best online video distribution and monetization channel yet. Read More...
View articleIf you really want to tell friends what you think about an online television show, Coca-Cola is making it possible to share your comments... as long a...
View articleTraditional ad agencies have the most to lose during the transition to digital advertising Read More...
View articleIt seems clear that some major brands are taking video game tournaments and events as an effective means of reaching their target audience Read More...
View articleMarvel Comics, and the comic book industry in general, has a problem Read More...
View articleThe Florida AG's office has struck again Read More...
View articleAOL relaunched Games.com in an effort to provide advertising integration "beyond banner ads." The new opportunities include in-game advertising integr...
View articleThanksgiving is family time, will you be watching TV? Lifetime TV wants to make sure viewers tune in and created a mobile contest and sweepstakes to m...
View articleWorking Assets, the telco with a heart and lefty politics, has relaunched its Credo Mobile wireless service -- an MVNO built on Sprint's network Read ...
View articleA new Web marketing platform is the culmination of the firm's acquisitions, with technologies from Lyris, EmailLabs, ClickTracks and Hot Banana. Read ...
View articleInteractive campaign for watchmaker highlights sports stars' views on inner strength. Read More...
View articleFor media planners and buyers, technology blogs offer ad options that rival those of online newspapers and entertainment portals. Read More...
View articleWithout standards and participation from all operators and carriers, a new behavior can't efficiently be taught. Read More...
View articleYou hear a lot about the Web's legitimization as a marketing medium, but a quick glance at the biggest online ad buyers shows just how far it has to g...
View articleAlliances to support in-video advertising, and especially video overlays, are coming fast and furious Read More...
View articleFirst of its kind offering will share competitive intelligence and snapshots of ads appearing on mobile Web sites. Read More...
View article"Guitar Hero III" and "Tony Hawk's Proving Ground" both hit retail shelves in recent weeks. Read More...
View articleThe industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. Read More...
View articleLeo Burnett, Starcom MediaVest Group and Digitas will maintain independent business operations, yet work as a combined unit under the Publicis umbrell...
View articleAT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital. Read More...
View articleSmith, who guides experimental revenue generation at the still-young Huffington Post, says sophisticated ad targeting is especially important for the ...
View articleIf you're interested in buying a condo in some far flung location, but worried you might travel all the way there only to realize it's not what you wa...
View articleReal Estate "Zestimator" Zillow.com has announced partnerships with 11 newspaper publishers Read More...
View articleThree Santas are dancing their way through the holiday season in an ad that appeared on AOL.com this week. "House Payments Fall Again!" reads the ad f...
View articleBig media brands Warner Bros. Television Group and Lifetime Networks follow Martha Stewart Living Omnimedia and iVillage in building women-centric sit...
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