Draft guidelines were in the works for more than a year. Read More...
View articleUPDATE: Online measurement firm opens New York office to tout new features Read More...
View articlePodcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series. Read M...
View articleGoogle made available the SDK for its Android open standard mobile operating system as part of the Open Handset Alliance Read More...
View articleA sister site to Poverty.com , FreeRice.com offers an adaptive vocabulary quiz and donates 10 grains of rice through the United Nations for each corre...
View articleLatest figures from the IAB and PricewaterhouseCoopers find online ad spending grew sequentially and annually to $5.2 billion. Read More...
View articleEpsilon gets Penney back; Atmosphere BBDO completes work for FedEx; Avenue A/Razorfish creates microsite for Breville. Read More...
View articleCasual games publishers see higher returns on ad-supported models over retail models. Read More...
View articleWhile AzoogleAds has agreed to cough up $1 million to the Florida Attorney General's office following a civil investigation of its online ad practices...
View articleIf anything can save the foundering newspaper industry, it's bound to be digital advertising, but publishers continue to struggle with the big questio...
View articleOne interesting tidbit from Marchex's earnings call yesterday: the local online ad company claims to have brought in more than 20,000 new advertisers ...
View articleTacoda founder will court Madison Avenue and pursue global partnerships. Read More...
View articleStarcom signs on as first partner for new Power Watch initiative. Read More...
View articleCNET hires Dave Morris to lead network sales; Double Fusion signs with two game publishers; FunnyorDie names a VP of ad sales. Read More...
View articleVideo is fully online. What's the best way for ad marketers to get in on the action? Read More...
View articleGoogle notified us this week that its made some enhancements to site targeting on its content network Read More...
View articleAcquisitions abound this week, as two IT trade publications made deals to increase their knowledge base for advertising's technical folks and bring in...
View article"Everyone's coming out with these solutions that are trying to optimize something to the Nth level, but if you can't get the basics right, there's no ...
View articleThe state's CyberFraud Task Force also is conducting civil investigations of Think Partnership, Intermark Media, Traffix and others for allegedly dece...
View articleRupert Murdoch, Peter Chernin talk up MySpace growth and ad innovations during company's earnings call. Read More...
View articleOnline's share of the nation's top advertisers' budgets increases, maintaining the Internet's growth over other channels. Read More...
View articleThe campaign includes expandable banner units showing the console morph into activity to highlight the PS3's entertainment capabilities. Read More...
View articleAds can be downloaded and shared by viewers on blogs and Web sites. Read More...
View articleRankings f the top 50 Internet advertisers by media value n August 2007. Read More...
View articlePost written by Fred Aun Helium.com, which cuts its writer-contributors in on a share of ad revenues, is on the verge of hiring a direct sales team Re...
View articleInserting ads into on-demand TV content still requires long lead-times and allows little to no measurement or optimization. Change is coming. Read Mor...
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