The publisher will sell its new "brand universes" on a section-specific basis and at higher CPMs than other areas. Read More...
View articleSchematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester. Read M...
View articleThis isn't your usual predictions ramble. Consider it sage advice. Read More...
View articleThere's a bit of online real estate goings on the past couple days Read More...
View articleThanksgiving Day, Black Friday, Cyber Monday, each day saw huge online sales and traffic figures. But which garnered the most? Read More...
View articleMore senior management executives now say they are involved in SEM programs, and those programs are getting their own budget lines more often, accordi...
View articleA new branding campaign for the interactive advertising industry, with the tagline "Media More Engaging," aims to win more marketing dollars for inter...
View articleSome of the winning case studies from the Mobile Marketing Association Awards. Read More...
View articleThe blogosphere is buzzing about Google's " Top Secret " display ad network Read More...
View articleThe folks feeding Philly.com just might starve the site come tomorrow Read More...
View articleFirst advertisers include Burger King, General Motors, MasterCard and The Weather Channel. Read More...
View articleUPDATE: Kathy Leake is tasked with milking more global business from U.S. accounts and improving ties with account directors at TBWA, Agency.com’s cor...
View articleCarat nets boat seller, Razorfish hits Times Square, NBC and WeatherBug promote. Read More...
View articleAn advertising forecast finds new media components of radio and newspaper media outlets lagging. Read More...
View articleThe company offers a brand experience on Maxim.com and a sponsorship of mobile avatars on Wirefly.com. Read More...
View articleIf you're watching ESPN's SportsCenter tonight, you might notice all seven minutes of advertising are for the Microsoft Xbox 360 including its "Cops a...
View articleI just stumbled upon another million dollar homepage type thing, but in order to maintain my journalistic integrity, I refuse to link to it, since doi...
View articleCould the YouTube deal give V CAST "800 lb Read More
View articleIAC/InterActiveCorp has been touting the potential synergy between its sites for a while now, and there has been some limited integration between Ask....
View articleVertical and special interest properties to focus on jokes, spiritual music, more. Read More...
View articleFox Cable Sports' Adam Holzer will lead the division, which aims to boost ad buying efficiency and prepare for next year's upfronts. Read More...
View articleThe carmaker is looking to repeat the success of a similar multi-platform ad campaign it ran last year. Read More...
View articleEight podcasts to help you keep up with the advertising industry Read More...
View articleA recent Cars.com dealer poll found almost two-thirds of auto dealers plan on boosting their online ad budgets next year (See our News story ) Read Mo...
View articleWas Bob Loblaw's Law Blog a marketing initiative warranting regulation? Sure, he was just an Arrested Development character, but thousands of lawyers ...
View articleEver since Yahoo's peanut butter manifesto became public last week , I've been harboring a theory that all the challenges faced by competitors to the ...
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