Let's Lose "Affiliate"
Media

Let's Lose "Affiliate"

20y Zachary Rodgers

Let's Lose "Affiliate"

The bloggers over at ReveNews have been talking about affiliate marketing's image problem Read More...

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No Brakes for Car Dealers' Online Ad Spend
Media

No Brakes for Car Dealers' Online Ad Spend

20y Kevin Newcomb

No Brakes for Car Dealers' Online Ad Spend

Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year. Read More...

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Sites Have Caught on to Social Shopping, But Have Shoppers?
Media

Sites Have Caught on to Social Shopping, But Have Shoppers?

20y Kate Kaye

Sites Have Caught on to Social Shopping, But Have ...

Shopping sites and tools employing blogs, CGM and social networking abound, but whether they'll have any effect on the holiday buying season remains t...

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Execs & Accounts for September 27, 2006
Media

Execs & Accounts for September 27, 2006

20y rumo

Execs & Accounts for September 27, 2006

McDonald Gets Boost at Jumpstart, Ex-Tivo Exec Hired at TAN, FCB Canada founder moves on Read More...

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Web 2.0 Still In Early Stages
Media

Web 2.0 Still In Early Stages

20y Kevin Newcomb

Web 2.0 Still In Early Stages

Relatively few marketers are familiar with the term, but most of those employing "Web 2.0" tactics are having success, according to a new survey. Read...

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Majority of Consumers Researching Purchases Online
Media

Majority of Consumers Researching Purchases Online

20y Matthew G. Nelson

Majority of Consumers Researching Purchases Online

Research firms herald 'Cyber Monday'; holiday shopping increases online. Read More...

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News Corp. Sheds Intermix Properties
Media

News Corp. Sheds Intermix Properties

20y Kevin Newcomb

News Corp. Sheds Intermix Properties

Most of the assets included in last year's MySpace acquisition have been sold to a new company led by Intermix's former CEO. Read More...

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More Departures at Agency.com
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More Departures at Agency.com

20y Zachary Rodgers

More Departures at Agency.com

Account attrition and sibling rivalry with TBWA's Tequila plague the Web-only agency. Read More...

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Execs & Accounts for November 22, 2006
Media

Execs & Accounts for November 22, 2006

20y Kate Kaye

Execs & Accounts for November 22, 2006

Transitions at WB, Almighty launches environmental site, Premium Network adds biz sites. Read More...

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Google Takes Nearly Half of Search Shares for October
Media

Google Takes Nearly Half of Search Shares for October

20y Enid Burns

Google Takes Nearly Half of Search Shares for Octo...

Google experienced 23 percent growth over last October in its share of searches. Read More...

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Oodle Signs On San Diego
Media

Oodle Signs On San Diego

20y Kate Kaye

Oodle Signs On San Diego

SignOnSanDiego.com, one of the more innovative newspaper sites out there, now will be running tickets, merchandise, pets and services classifieds from...

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Cult TV Show Gets New Life Online
Media

Cult TV Show Gets New Life Online

20y Zachary Rodgers

Cult TV Show Gets New Life Online

MSN Video has scored a content coup, snagging rights to the entire three seasons of " Arrested Development ," the critically acclaimed series that was...

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Online Recipes Have their Peak Moment for the Year
Media

Online Recipes Have their Peak Moment for the Year

20y Zachary Rodgers

Online Recipes Have their Peak Moment for the Year

It's a good week to buy recipe sites, says Hitwise Read More...

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TW Vet Named AOL President
Media

TW Vet Named AOL President

20y Kevin Newcomb

TW Vet Named AOL President

AOL's new chairman and CEO Randy Falco begins filling out his management team. Read More...

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Advertising.com Follows Other Networks into Asian Market
Media

Advertising.com Follows Other Networks into Asian Market

20y Kate Kaye

Advertising.com Follows Other Networks into Asian ...

The Tokyo-based network is set to launch in Q1 2007 with a focus on behavioral ad targeting and optimization technologies. Read More...

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Nissan Revs up Marketing Across Microsoft Properties
Media

Nissan Revs up Marketing Across Microsoft Properties

20y Kevin Newcomb

Nissan Revs up Marketing Across Microsoft Properti...

The carmaker has unveiled an ad partnership with Microsoft that extends across search, display, video games and custom-branded sites. Read More...

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Discovery, Sony and Others Sponsor Free WildTangent Game Time
Media

Discovery, Sony and Others Sponsor Free WildTangent Game Time

20y Matthew G. Nelson

Discovery, Sony and Others Sponsor Free WildTangen...

Gamers get an option to watch video ads for free game time. Read More...

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Disney Ads Deliver Local Theater Times
Media

Disney Ads Deliver Local Theater Times

20y Matthew G. Nelson

Disney Ads Deliver Local Theater Times

DoubleClick’s Klipmart and Trapeze Media banners find local theaters for viewers. Read More...

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Polling for Dollars
Media

Polling for Dollars

20y Hollis Thomases

Polling for Dollars

Two companies are using polls in different ways, both of which are helping advertisers. Read More...

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Yahoo's Goober Peas
Media

Yahoo's Goober Peas

20y Zachary Rodgers

Yahoo's Goober Peas

"A peanut sat on a railroad track, His heart was all a-flutter, Round the bend came number ten Read More...

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Yahoo Aligns with Newspapers, Major Impact for Local Ads
Media

Yahoo Aligns with Newspapers, Major Impact for Local Ads

20y Kate Kaye

Yahoo Aligns with Newspapers, Major Impact for Loc...

The integration begins with job classifieds, and will expand to include distribution of search and display ads, content and Yahoo applications. Read M...

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Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Study: Video Ads Should Be Short, Relevant
Media

Study: Video Ads Should Be Short, Relevant

20y Kevin Newcomb

Study: Video Ads Should Be Short, Relevant

Keeping video ads short and to the point is more acceptable to consumers, according to market research data from PodZinger. Read More...

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Webshots, Now with Video
Media

Webshots, Now with Video

20y Enid Burns

Webshots, Now with Video

The photo-sharing site integrates video-sharing functionality; Intel is launch sponsor. Read More...

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Questions for Molecular CEO Ralph Folz
Media

Questions for Molecular CEO Ralph Folz

20y Enid Burns

Questions for Molecular CEO Ralph Folz

Folz talks about Molecular's integration with Isobar. Read More...

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Lycos Sells Another
Media

Lycos Sells Another

20y Zachary Rodgers

Lycos Sells Another

Lycos is reprising its summer divestiture of Wired News , this time ridding itself of online lead generation unit GetRelevant Read More...

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