MySpace Moves to Enforce Copyrights
Media

MySpace Moves to Enforce Copyrights

20y Zachary Rodgers

MySpace Moves to Enforce Copyrights

MySpace, and other social media sites, often have the reputation of being overrun with copyrighted material, scaring off advertisers who've had their ...

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Jason Calaculates His Next Move
Media

Jason Calaculates His Next Move

20y Kate Kaye

Jason Calaculates His Next Move

Perhaps this is already old news, considering media industry followers these days go through news items like Jason Calacanis goes through gigs Read Mo...

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Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages
Media

Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages

20y Kate Kaye

Yahoo Buys Bix to Bolster Social Media and Sponsor...

The contest site adds to recent social media efforts such as Flickr, Yahoo Answers and Yahoo 360. Read More...

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One Levinsohn Succeeds Another at FIM
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One Levinsohn Succeeds Another at FIM

20y Zachary Rodgers

One Levinsohn Succeeds Another at FIM

News Corp. is the third major Web player in two days to shuffle its upper ranks. Read More...

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Microsoft, Sprint Partner on Mobile Search and Ads
Media

Microsoft, Sprint Partner on Mobile Search and Ads

20y Matthew G. Nelson

Microsoft, Sprint Partner on Mobile Search and Ads

Update : Deal is the first between a major search company and wireless carrier. Read More...

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ShopWiki Pursues Recognition in Shifting E-Commerce Landscape
Media

ShopWiki Pursues Recognition in Shifting E-Commerce Landscape

20y Kate Kaye

ShopWiki Pursues Recognition in Shifting E-Commerc...

As Google and Yahoo work more directly with retail advertisers, the future remains unclear for the social shopping search site and other e-commerce tr...

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Sponsors Glom Onto Video Game Tournament
Media

Sponsors Glom Onto Video Game Tournament

20y Enid Burns

Sponsors Glom Onto Video Game Tournament

Ubisoft leveraged its sponsors to participate in promoting an online tournament for Rainbow Six Vegas. Read More...

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Advertising Placements by Industry and Top Sponsored Links, October 2006
Media

Advertising Placements by Industry and Top Sponsored Links, October 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, October 2006 Read More...

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Second Guessing Second Life
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Second Guessing Second Life

20y Ian Schafer

Second Guessing Second Life

Why you should think twice before taking a spin in Lindenland. Read More...

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Execs & Accounts for November 17, 2006
Media

Execs & Accounts for November 17, 2006

20y Kate Kaye

Execs & Accounts for November 17, 2006

Promotions at Digitas and Gannett; hires at Behavior Design and Tentoe, investment cash for ex-ValueClick exec. Read More...

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Junk Food Marketing Guidelines Reference Advergaming
Media

Junk Food Marketing Guidelines Reference Advergaming

20y Zachary Rodgers

Junk Food Marketing Guidelines Reference Advergami...

The pledge this week by McDonald's, General Mills, Hershey, Coca-Cola and other food companies to restrict their marketing of junk food to children wi...

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Bradford to Lead MSN
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Bradford to Lead MSN

20y Kevin Newcomb

Bradford to Lead MSN

Microsoft has shifted its top ad sales exec to focus more tightly on MSN, which gets renewed focus within the company. Read More...

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Miller Out as Head of AOL, NBCU's Randy Falco Steps In
Media

Miller Out as Head of AOL, NBCU's Randy Falco Steps In

20y Kevin Newcomb

Miller Out as Head of AOL, NBCU's Randy Falco Step...

Jonathan Miller was one year into a new three-year contract. Read More...

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Insiders Debate Chances of Big Personal Data Spill
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Insiders Debate Chances of Big Personal Data Spill

20y Kate Kaye

Insiders Debate Chances of Big Personal Data Spill

How safe is non-personally identifiable data from being linked to personal information? Read More...

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YouTube Strikes Content Deal With NHL
Media

YouTube Strikes Content Deal With NHL

20y Kevin Newcomb

YouTube Strikes Content Deal With NHL

The league will offer daily video clips of hockey game highlights, and other on- and off-ice content. Read More...

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HBO Dips Toe in Broadband Waters
Media

HBO Dips Toe in Broadband Waters

20y Zachary Rodgers

HBO Dips Toe in Broadband Waters

"This Just In" will be jointly run by HBO and AOL, with the latter selling the ads. Read More...

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Burger King, MasterCard Sponsor Specialized Mobile Web Content
Media

Burger King, MasterCard Sponsor Specialized Mobile Web Content

20y Matthew G. Nelson

Burger King, MasterCard Sponsor Specialized Mobile...

Burger King and MasterCard act as sponsors working separate deals with Maxim and Fox on serialized mobile content. Read More...

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Where Fact Meets Fiction
Media

Where Fact Meets Fiction

20y Tessa Wegert

Where Fact Meets Fiction

Marketers are striving to connect with consumers through honesty and sincerity. Then there's blufr Read More...

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Mobile Marketing: Back to the Basics
Media

Mobile Marketing: Back to the Basics

20y Laura Marriott

Mobile Marketing: Back to the Basics

Considering mobile marketing but don't know where to begin? Three steps to getting started. Read More...

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Virtual Knock-Offs Knock Over Virtual Businesses
Media

Virtual Knock-Offs Knock Over Virtual Businesses

20y Matthew G. Nelson

Virtual Knock-Offs Knock Over Virtual Businesses

The virtual world of Second Life is seeing its own "in-world” version of digital content knock offs, and it’s leading many businesses to shut their “d...

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What's In Store for Al Jazeera Ads?
Media

What's In Store for Al Jazeera Ads?

20y Kate Kaye

What's In Store for Al Jazeera Ads?

Looking for news from a middle eastern perspective? The new English version of Al Jazeera is the latest place to go Read More...

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Are you using the right criteria to choose an ESP?
Media

Are you using the right criteria to choose an ESP?

20y Kate Kaye

Are you using the right criteria to choose an ESP?

It seems that many marketers are not looking at the appropriate criteria when it comes time to choose an e-mail service provider (ESP). A recent Jupit...

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AOL Courting NBC Exec?
Media

AOL Courting NBC Exec?

20y Anna Maria Virzi

AOL Courting NBC Exec?

According to a report in the New York Times , Time Warner is currently in talks with Randy Falco, the president of NBC Universal Television Group, to ...

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Amazon Extends Offer Personalization to Affiliates
Media

Amazon Extends Offer Personalization to Affiliates

20y Matthew G. Nelson

Amazon Extends Offer Personalization to Affiliates

The mega-retailer targets personalized offers to visitors of sites in its Associates program. Read More...

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Tivo Broadens CBS Offerings, Adds Web-to-TV Services
Media

Tivo Broadens CBS Offerings, Adds Web-to-TV Services

20y Kate Kaye

Tivo Broadens CBS Offerings, Adds Web-to-TV Servic...

The DVR provider strikes deals with CBS Interactive, Reuters, Forbes and others to distribute broadband content. Read More...

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Execs & Accounts for November 15, 2006
Media

Execs & Accounts for November 15, 2006

20y Kate Kaye

Execs & Accounts for November 15, 2006

Yahoo Publisher Network Shaken up, Rev Sci CMO Moves to Mobile, Verizon Hires MTV Alum Read More...

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WebSideStory Ties Content Management to Analytics Data
Media

WebSideStory Ties Content Management to Analytics Data

20y Kevin Newcomb

WebSideStory Ties Content Management to Analytics ...

Marketers can now automatically control content placement based on aggregate Web site user behavior. Read More...

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