In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleTwitter is currently testing a new feature, which will allow the social networking service to host autoplay videos in user news feeds. Read More...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleAmazon-owned game streaming service Twitch has been hacked, with attackers gaining access to users' account information, the company announced in a bl...
View articleA powerful new visitor insight tool has been launched by real-time profiling and optimisation technology developer Fospha. Read More...
View articleSpeaking at AdWeek Europe, Mark Howe, Google’s MD for agencies in the UK and Europe said that advertisers in 2015 haven't caught up enough to get mobi...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articlePopShack, the music network and development label focused on native YouTube talent, has announced the appointment of Harriet Jordan-Wrench as Creative...
View articleHere, in part one of a two-part series, Max explores why video is the future creative tool to inspire direct response in an age where 4G "unabashedly"...
View articleThese SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
View articleAccording to research from Kenshoo, spend on Facebook mobile app ads rose a whopping 235% last year. Interestingly, click-through rate (CTR) fell as c...
View articleThe Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleA surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articleHow do companies like Airbnb go from plucky upstarts to industry icons? Join our friends from StrategyEye at their ‘Building a Billion-Dollar Startup’...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
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