Wal-Mart Organics Campaign Has Digital Legs
Media

Wal-Mart Organics Campaign Has Digital Legs

20y Zachary Rodgers

Wal-Mart Organics Campaign Has Digital Legs

Wal-Mart's begun the marketing push for its expansion into organic foods, and the campaign includes online components courtesy of Avenue A/Razorfish R...

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DJO Promotes Quinn Again, Plus Four Others
Media

DJO Promotes Quinn Again, Plus Four Others

20y Zachary Rodgers

DJO Promotes Quinn Again, Plus Four Others

Dow Jones Online came out with some key sales promotions yesterday Read More...

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Online Leads Growth at NY Times
Media

Online Leads Growth at NY Times

20y Kevin Newcomb

Online Leads Growth at NY Times

A 35 percent growth in online revenue was led by strong online advertising gains. Read More...

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Google, the Media Network, Part 1
Media

Google, the Media Network, Part 1

20y Hollis Thomases

Google, the Media Network, Part 1

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part one of a series. Read More...

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Scion Offers Virtual Car Loans at Whyville
Media

Scion Offers Virtual Car Loans at Whyville

20y Kevin Newcomb

Scion Offers Virtual Car Loans at Whyville

Tween users can now drive a virtual Scion while learning about loans and credit. Read More...

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Reuters Retools Mobile Site, HP is Launch Sponsor
Media

Reuters Retools Mobile Site, HP is Launch Sponsor

20y Zachary Rodgers

Reuters Retools Mobile Site, HP is Launch Sponsor

The publisher's mobile content business in the U.S. is now entirely ad-supported. Read More...

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ClickZ Undergoes Technical Tweaks
Media

ClickZ Undergoes Technical Tweaks

20y Rebecca Lieb

ClickZ Undergoes Technical Tweaks

Fasten your seatbelts (hopefully, you won't need them). We're moving this blog to a new server in the wee hours of Tuesday morning Read More...

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NYC Reminder: Let's Have A Drink Tomorrow
Media

NYC Reminder: Let's Have A Drink Tomorrow

20y Rebecca Lieb

NYC Reminder: Let's Have A Drink Tomorrow

Because...why shouldn't we? The fabulous Dana Todd (of SEMPO and SiteLab fame) and I were chatting about how New Yorkers in this industry never see on...

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Business Blog Directory
Media

Business Blog Directory

20y Rebecca Lieb

Business Blog Directory

Minneapolis-based agency TMA E-Marketing has launched the iBlog Business Directory of business and corporate blogs. The human-edited directory is divi...

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Feedburner Buys Blogbeat
Media

Feedburner Buys Blogbeat

20y Pamela Parker

Feedburner Buys Blogbeat

In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announ...

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Execs & Accounts for July 17, 2006
Media

Execs & Accounts for July 17, 2006

20y Zachary Rodgers

Execs & Accounts for July 17, 2006

Brightcove hires two; IndustryBrains signs publishers; Fuel Industries hires a head of licensing. Read More...

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Mobile Agency ipsh! Launches Media Unit
Media

Mobile Agency ipsh! Launches Media Unit

20y Zachary Rodgers

Mobile Agency ipsh! Launches Media Unit

The Omnicom-owned firm will broker media deals in wireless media settings. Read More...

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Yahoo Enlists Film Students to Announce Its Redesign
Media

Yahoo Enlists Film Students to Announce Its Redesign

20y Kevin Newcomb

Yahoo Enlists Film Students to Announce Its Redesi...

Yahoo's new home page launched today, and several film school students have created video ads to spread the word. Read More...

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To Each Search Engine Its Own Algorithms
Media

To Each Search Engine Its Own Algorithms

20y Enid Burns

To Each Search Engine Its Own Algorithms

Search engines weigh similar characteristics differently to determine organic rankings. Read More...

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Waterfront Media Launches new Health Site
Media

Waterfront Media Launches new Health Site

20y Kevin Newcomb

Waterfront Media Launches new Health Site

EverydayHealth.com will let users customize the content to their needs, and let advertisers target ads against that data. Read More...

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Questions for Six Apart's Ad Honcho
Media

Questions for Six Apart's Ad Honcho

20y Zachary Rodgers

Questions for Six Apart's Ad Honcho

Patty Mitchell was brought in seven months ago to lead the ad sales strategy for a company rooted in subscription revenue. Read More...

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Lunch with Pheedo
Media

Lunch with Pheedo

20y Pamela Parker

Lunch with Pheedo

I had lunch today with Bill Flitter, founder and VP marketing of RSS ad network Pheedo.com Read More...

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Talking MySpace on CNBC Tonight
Media

Talking MySpace on CNBC Tonight

20y Rebecca Lieb

Talking MySpace on CNBC Tonight

I'll be back on CNBC's "On the Money" tonight discussing MySpace's incredible spike in traffic with Vanity Fair's Michael Wolf. The show's at 7:00 EST...

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A Lengthy "Sneak Peek"
Media

A Lengthy "Sneak Peek"

20y Pamela Parker

A Lengthy "Sneak Peek"

Now, I've heard of giving viewers an online taste of offline content, but a 24-minute-long preview? Yup, that's what the "A Scanner Darkly" (Keanu Ree...

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Google Advertisers Upset Over Landing Page Scoring
Media

Google Advertisers Upset Over Landing Page Scoring

20y Enid Burns

Google Advertisers Upset Over Landing Page Scoring

It appears that Google's recent changes to its landing page quality assessment has many advertisers up in arms Read More...

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Web Ad Rivals Unite on Net Neutrality Plea to Senate
Media

Web Ad Rivals Unite on Net Neutrality Plea to Senate

20y Pamela Parker

Web Ad Rivals Unite on Net Neutrality Plea to Sena...

At stake, among other things, are untold ad dollars associated with high bandwidth content such as video. Read More...

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All for One or One for All?
Media

All for One or One for All?

20y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

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Execs & Accounts for July 14, 2006
Media

Execs & Accounts for July 14, 2006

20y Zachary Rodgers

Execs & Accounts for July 14, 2006

Autobytel hires former AOL Search exec; Nurun acquires Madrid-based Crazy Labs; Dynamic Logic's Nyhan takes broader role. Read More...

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Penney's Kicks Off Back to School Campaign
Media

Penney's Kicks Off Back to School Campaign

20y Enid Burns

Penney's Kicks Off Back to School Campaign

Rich media ads and an extensive microsite ground JCPenney's integrated back to school campaign. Read More...

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HP Adds CGM to 'Personal' Campaign
Media

HP Adds CGM to 'Personal' Campaign

20y Enid Burns

HP Adds CGM to 'Personal' Campaign

In a new extension of its global ad campaign, HP lets Web users star in their own TV spots. Read More...

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Google Radio
Media

Google Radio

20y Pamela Parker

Google Radio

The Internets are alight with speculation about Google radio ads, since Tim at TechToolBlog reported receiving a survey that touched on talent brokeri...

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From One Male-Interest Site to Another
Media

From One Male-Interest Site to Another

20y Enid Burns

From One Male-Interest Site to Another

Laddie mag Maxim's Web property has agreed to a content partnership with CBS SportsLine to exchange what each of them do best respectively Read More...

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