The company embarks on a vertical strategy with the acquisition of Atlanta-based Franchise Gator for $21.5 million. Read More...
View articleAuthoring tools simplify the development process for video ads on Eyeblaster's rich media platform. Read More...
View articleTo what degree are you integrating women into your online marketing strategies? Read More...
View articleThree service types that can help push mobile Internet use. Which is right for you? Read More...
View articleThe pioneering online reality show will promote the network's fall line-up. Read More...
View articlePaidContent reports today on a couple interesting ABC/upfront related items Read More...
View articleAfter scouring my bank's Web site for information about purchasing foreign currency, I gave up and called. The lady at the branch couldn't have been n...
View articleBehavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network Read...
View articleAre video ads priced fairly? That's what About CEO Scott Meyer pondered aloud during a session on multimedia ads at the Syndicate Conference here in N...
View articlePheedo's new report shows that position, frequency and feed content category affect RSS ad click-through rates. Read More...
View articleUPDATE: Suburban Newspapers of America hopes to attract national advertisers to its new network of 152 local North American newspaper sites. Read More...
View articleStudio to harness and aggregate blogosphere to support new releases. Read More...
View articleR/GA elevates two; adidas shifts global marketing heads; and Winstar names president for new network. Read More...
View articleUnilever's "all" detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses Read More...
View articleA non-profit trade group serving suburban and community newspapers has formed an ad network to unite more than 150 Web sites representing more than 35...
View articleChrysler's Doge Caliber is the focus of a significant media buy on EchoStar's DISH Network Read More...
View articleVerizon Wireless' new ad campaign puts its employees in the spotlight Read More...
View articleSlate is going from audio to plain ol' text through its new "textcasts" offering which are meant for display in those ubiquitous Apple iPods Read More...
View articleAdRants points to a highly unusual ad running on Gawker today Read More...
View articleSyndicate finally did it Read More
View articleThe Embed platform aims to link marketers with content owners and distributors to enable product placement opportunities in multiple media. Read More...
View articleThe 7 to 9 percent of the population who opt for a cell phone instead of a landline skews younger, less affluent. Read More...
View articleUPDATE: The industry group sets a standard on how broadband video ads should be measured. Read More...
View articleAdvertisers gain another broadband channel to advertise on, with CBS's Innertube. Read More...
View articleNew "TV 360" strategy brings ad-supported broadband content to forefront. Read More...
View articleThe RSS ad and metrics player makes a bid for substantially more volume, to compete with contextual and blog ad networks. Read More...
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