Disney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press rel...
View articleLast month, we asked for your thoughts in a brief reader survey . Thousands of you responded and gave us much food for thought as we continue to devel...
View articleThe ad-supported offering will span VOD, Web and mobile platforms. Read More...
View articleIAB adds 23 members; Agency.com completes pro-bono work for Make-a-Wish Foundation; BlueLithium recruits CFO from LookSmart. Read More...
View articleCan a Web-only TV series attract product placement dollars? Former Viewpoint CEO Jay Amato thinks so. Read More...
View articleThe rum maker is set to launch a branded Web and mobile radio station next month. Read More...
View articleNYC Agency Anomaly is understandably proud of work it did to enable PayPal's new Text to Buy mobile service Read More...
View articleThere's been much chatter about a Forbes.com article based upon a report by RBC analyst Jordan Rohan Read More...
View articleA few worthy items ClickZ didn't get around to covering this week.. Read More...
View articleIs it just me, or is a potentially massive problem brewing out there? I started fretting about this when I learned certain click-to-call services firs...
View articleGoogle has successfully tested ads on mobile phones in Japan, a Bloomberg report says Read More...
View articleSome see it as an opportunity for exposure, others as misuse of their content. Read More...
View articleBravo is among the first partners to implement the mobile payment system. Read More...
View articleInterchange hires VP of marketing; EVB creates 'Friends of Brite' for Wrigley's Orbit White; WhitePages.com taps Revenue Science. Read More...
View articleWhy video content distribution will impact how advertising dollars are spent. Read More...
View articleHalf of UK Web publishers' revenues come from online ads or sponsorships. Fewer charge for content. Read More...
View articleSeems lately Massive adds new games to its ad network at the rate of about one a week Read More...
View articleWonder how long this ad (spotted in an RSS feed) is gonna last? Read More...
View articleHere's a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive "digital upfront" in hopes of stealing some TV money fro...
View articleIf you dig Fox's "The O.C." you'd better get yourself a Verizon V CAST subscription Read More...
View articleGoogle and Earthlink have won a joint bid to blanket the city of San Francisco with Wi-fi Internet access. Read More...
View articleEluding the dark side of contextual advertising. Read More...
View articleMobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Read More...
View articleAs more companies loosen the purse strings for major Web development projects, interactive agencies and Web development shops stand to benefit. Read M...
View articleThe $13 million deal brings click fraud prevention and shopping cart abandonment tools to Think's subsidiaries. Read More...
View articleAmp'd Mobile and Spike TV will deliver the UFC's Ultimate Fight Night Live to subscribers tonight. Read More...
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