The Geek Vault
Media

The Geek Vault

20y Enid Burns

The Geek Vault

Ziff Davis got video game publishers to open the archives for its video site GameVideos.com Read More...

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Questions for Radio Disney's Director of Synergy
Media

Questions for Radio Disney's Director of Synergy

20y Zachary Rodgers

Questions for Radio Disney's Director of Synergy

Radio Disney will soon introduce ads in its podcasts. Synergy and Marketing Director Michael Peterson discusses the how and why. Read More...

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Execs & Accounts for April 3, 2006
Media

Execs & Accounts for April 3, 2006

20y Zachary Rodgers

Execs & Accounts for April 3, 2006

Kelsey Group replaces Greg Sterling; McCann Worldgroup names a COO to its global Microsoft account; Tacoda behavioral network grows. Read More...

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NYTimes.com Builds Original Video Inventory to Satisfy Advertiser Demand
Media

NYTimes.com Builds Original Video Inventory to Satisfy Advertiser Demand

20y Kate Kaye

NYTimes.com Builds Original Video Inventory to Sat...

NYTimes.com is creating more original video content and will offer a new personalized page to readers. Read More...

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Google Garners Nearly Half of February Searches
Media

Google Garners Nearly Half of February Searches

20y Kevin Newcomb

Google Garners Nearly Half of February Searches

Google also dominated image search, with almost 72 percent of all queries last month. Read More...

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Coremetrics Acquires IBM's SurfAid Division
Media

Coremetrics Acquires IBM's SurfAid Division

20y Kevin Newcomb

Coremetrics Acquires IBM's SurfAid Division

Strength in new verticals, an experienced team, and WebSphere Commerce integration sparked the deal. Read More...

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Claria Embarks on Behavioral Content and Ad Personalization Path
Media

Claria Embarks on Behavioral Content and Ad Personalization Path

20y Kate Kaye

Claria Embarks on Behavioral Content and Ad Person...

Claria has launched the beta version of its downloadable personalized homepage application. Read More...

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Shockwave.com Studio to Invent New Games and Advergames
Media

Shockwave.com Studio to Invent New Games and Advergames

20y Zachary Rodgers

Shockwave.com Studio to Invent New Games and Adver...

Atom Entertainment has set up a game studio within its Shockwave.com division to develop ad-supported games and advergames. Read More...

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Google Spoofs "Contextual Romance"
Media

Google Spoofs "Contextual Romance"

20y Rebecca Lieb

Google Spoofs "Contextual Romance"

Google to Organize World's Courtship Information with Google Romance reads the headline Read More...

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Comcast/NBC VOD: $0.99, Ads Included
Media

Comcast/NBC VOD: $0.99, Ads Included

20y Pamela Parker

Comcast/NBC VOD: $0.99, Ads Included

Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast's new VOD deal with NBC Universal will include sp...

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Mobile Offerings Multiply This Week
Media

Mobile Offerings Multiply This Week

20y Enid Burns

Mobile Offerings Multiply This Week

Channel 4 in the U.K Read More

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RSS Means Change Your E-Mail Opt-In Model
Media

RSS Means Change Your E-Mail Opt-In Model

20y Rebecca Lieb

RSS Means Change Your E-Mail Opt-In Model

The double confirmed opt-in e-mail subscription model has always been the highest industry standard Read More...

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As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary
Media

As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary

20y Kate Kaye

As Politicos Race to Match Voter Data to E-mail Da...

More and more political campaigners express interest in appending e-mails to voter registration files, but the practice is the subject of ongoing deba...

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MSN Donates Weekend Ad Run to Bovine Business Book
Media

MSN Donates Weekend Ad Run to Bovine Business Book

20y Kate Kaye

MSN Donates Weekend Ad Run to Bovine Business Book

MSN is donating a spot on its homepage this weekend to run ads promoting "The Big Moo," royalties from which go to charity. Read More...

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Reader's Digest Gobbles Up Allrecipes.com for $66M
Media

Reader's Digest Gobbles Up Allrecipes.com for $66M

20y Pamela Parker

Reader's Digest Gobbles Up Allrecipes.com for $66M

The company hopes the buy will help jump-start its multi-platform strategy. Read More...

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What's the Matter With Rich Media?
Media

What's the Matter With Rich Media?

20y Dorian Sweet

What's the Matter With Rich Media?

You understand online advertising is good for you. Does that mean you should do it? Read More...

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Dodge Looks Online to Reach Young Buyers
Media

Dodge Looks Online to Reach Young Buyers

20y Kevin Newcomb

Dodge Looks Online to Reach Young Buyers

The carmaker will spend 20% of its marketing budget for its new compact car on gaming and online ads. Read More...

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Execs & Accounts for March 31, 2006
Media

Execs & Accounts for March 31, 2006

20y Zachary Rodgers

Execs & Accounts for March 31, 2006

MediaVest hires Bader; Atmosphere lands NFL projects; Atom Fusion creates Atlanta Regional Commission site. Read More...

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Citizen-Generated Cinema
Media

Citizen-Generated Cinema

20y Rebecca Lieb

Citizen-Generated Cinema

Tomorrow is the opening day of the new Beastie Boys concert feature, Awesome: I Fuckin' Shot That Read More...

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Social Voicemail: Latest Marketing Tool?
Media

Social Voicemail: Latest Marketing Tool?

20y Rebecca Lieb

Social Voicemail: Latest Marketing Tool?

With Social Voicemail , you call one toll-free number to leave one message for all your friends Read More...

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Spam-Fighting Hardware for Consumers
Media

Spam-Fighting Hardware for Consumers

20y Rebecca Lieb

Spam-Fighting Hardware for Consumers

It's disheartening to think there's a market out there for Spam Cube , a $150 appliance consumers install between their broadband modem and computer t...

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Keyword Trademark Suit Heads to Trial
Media

Keyword Trademark Suit Heads to Trial

20y Kevin Newcomb

Keyword Trademark Suit Heads to Trial

A case in a Minnesota federal court could have long-term implications on search engines' trademark policies. Read More...

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The Customer Experience Voyage
Media

The Customer Experience Voyage

20y Tessa Wegert

The Customer Experience Voyage

Canada's busiest airport can teach media buyer a lot about the customer experience. Read More...

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OPA Study Shows People Watch Video Ads and React
Media

OPA Study Shows People Watch Video Ads and React

20y Kate Kaye

OPA Study Shows People Watch Video Ads and React

The Online Publishers Association finds that Web video watching is becoming commonplace, and video ads are spurring online and offline action. Read Mo...

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Atom Gets Into CGM, With Accomodations for Advertisers
Media

Atom Gets Into CGM, With Accomodations for Advertisers

20y Zachary Rodgers

Atom Gets Into CGM, With Accomodations for Adverti...

The company plays catch-up with video upload and sharing, but breaks ground to work with advertisers' needs. Read More...

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Google Adds Features to Local Ads
Media

Google Adds Features to Local Ads

20y Pamela Parker

Google Adds Features to Local Ads

Coffee cups, shopping bags and flowers will soon represent advertisers on Google Local. Read More...

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Google/AOL Close in on Closing
Media

Google/AOL Close in on Closing

20y Pamela Parker

Google/AOL Close in on Closing

Well, they're getting closer Read More

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