A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers ...
View articleNonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
View articleWe're very excited to let you know that .rising is planning an awards event - and we want you to get involved! Read More...
View articleAs 2014 draws to a close, the editorial team here at .rising have chosen the stand-out adverts of the year: from the funny, to the sentimental, to the...
View articleThe mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...
View articleThese four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...
View articleAccording to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleThrough a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleAs publishers look toward 2015, what are the key areas they should focus on? Read More...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleHere at .rising we've whittled down our favourite moments, from the biggest fails to the most intelligent social responses. Help us find the best mark...
View articleAre you making the best use of your social channels? Check out this three-step guide to avoid the common gaps that many companies have in their social...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...
View articleProgrammatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articleIf data is totally your bag, check out the new Global Review of Data-Driven Marketing. Compiling insights from over 3,000 professionals in 17 markets,...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleA great marketing strategy is an essential component for any new business looking to grow its following, promote its products and ultimately conquer t...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
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