The MySpace Label
Media

The MySpace Label

21y Zachary Rodgers

The MySpace Label

MySpace is launching its label Read More

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24/7 Real Media Sees Strong Q3
Media

24/7 Real Media Sees Strong Q3

21y Rebecca Lieb

24/7 Real Media Sees Strong Q3

24/7 Real Media reported its Q3 results today Read More

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How to Dial A Human
Media

How to Dial A Human

21y Rebecca Lieb

How to Dial A Human

In what may be the best online CRM initiative ever, Intuit has a real value-add on its QuickBase site: Find-A-Human Read More...

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Viewpoint to Plunge Into Adware
Media

Viewpoint to Plunge Into Adware

21y Zachary Rodgers

Viewpoint to Plunge Into Adware

UPDATED : The company will collect behavioral data on users who have installed its media player, and then use it to deliver ads and content on partner...

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PaperBoy Delivers Coupons to Your Desktop
Media

PaperBoy Delivers Coupons to Your Desktop

21y Tessa Wegert

PaperBoy Delivers Coupons to Your Desktop

Only a fraction of consumers go online for coupons and fliers. PointRoll's new ad format may change that. Read More...

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FTC: State Registries Put Kids' Inboxes at Risk
Media

FTC: State Registries Put Kids' Inboxes at Risk

21y Zachary Rodgers

FTC: State Registries Put Kids' Inboxes at Risk

Registries like those in Michigan and Utah make it easier for spammers and pornographers to reach kids, the FTC says. Read More...

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Marketers Intrigued by Windows Live
Media

Marketers Intrigued by Windows Live

21y Kevin Newcomb

Marketers Intrigued by Windows Live

A new advertiser-friendly Microsoft raises new possibilities for marketers. Read More...

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Hasta La Vista MSN?
Media

Hasta La Vista MSN?

21y Pamela Parker

Hasta La Vista MSN?

I've gotta admit, I've been thinking along the same lines as Rafat Read More...

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Microsoft Goes Live with Live.com Portal Plans
Media

Microsoft Goes Live with Live.com Portal Plans

21y Kevin Newcomb

Microsoft Goes Live with Live.com Portal Plans

The site is part of the software company's expansion of its ad-supported Web-based software applications. Read More...

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Execs & Accounts for November 2, 2005
Media

Execs & Accounts for November 2, 2005

21y Zachary Rodgers

Execs & Accounts for November 2, 2005

Tacoda ads 200 publishers to behavioral network; Organic hires two to SF office. Read More...

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AOL Sees Ad Growth, Subscriber Decline
Media

AOL Sees Ad Growth, Subscriber Decline

21y Kevin Newcomb

AOL Sees Ad Growth, Subscriber Decline

Time Warner confirms it's engaged in talks to speed AOL's transition to an ad-supported business. Read More...

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Teens Don't Blog With Strangers
Media

Teens Don't Blog With Strangers

21y Enid Burns

Teens Don't Blog With Strangers

The Pew Internet & American Life study finds teenage Web users stay within their own personal network when finding blogs to read. Read More...

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ValueClick Beats Expectations in 3Q
Media

ValueClick Beats Expectations in 3Q

21y Pamela Parker

ValueClick Beats Expectations in 3Q

The company's media segment rose 135 percent over last year. Read More...

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AOL Goes on Vegas Vacation
Media

AOL Goes on Vegas Vacation

21y Enid Burns

AOL Goes on Vegas Vacation

AOL CityGuide gives Vegas the royal treatment with a special site that features banners, integrated commerce, and content on the popular tourist desti...

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Motherload Launches, With :30 Pre-Roll Ads
Media

Motherload Launches, With :30 Pre-Roll Ads

21y Zachary Rodgers

Motherload Launches, With :30 Pre-Roll Ads

Comedy Central's broadband channel debuts with multiple advertisers. Read More...

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Panasonic Targets Power-Hungry Device Users
Media

Panasonic Targets Power-Hungry Device Users

21y Kevin Newcomb

Panasonic Targets Power-Hungry Device Users

The consumer electronics maker takes a niche approach when marketing its new Oxyride batteries. Read More...

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The Case for View-Based Conversions
Media

The Case for View-Based Conversions

21y Pete Lerma

The Case for View-Based Conversions

You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...

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Diller Stands by Synergy
Media

Diller Stands by Synergy

21y Kevin Newcomb

Diller Stands by Synergy

Close relationships between business units will bring continued success to IAC/InterActiveCorp, its outspoken CEO tells investors on its quarterly ear...

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Reviews on SuperPages.com
Media

Reviews on SuperPages.com

21y Pamela Parker

Reviews on SuperPages.com

Verizon's SuperPages.com is jumping on the review bandwagon, adding a feature that lets users review restaurants, hair salons, plumbers and other loca...

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Is Google Ad-Server Shopping?
Media

Is Google Ad-Server Shopping?

21y Rebecca Lieb

Is Google Ad-Server Shopping?

The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue, Too [subscription required] Rea...

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Newspapers Try a Richer Online Circular
Media

Newspapers Try a Richer Online Circular

21y Zachary Rodgers

Newspapers Try a Richer Online Circular

Gannett-owned PointRoll launches "Paperboy," an expandable unit that lets national retailers target promotions by region. Read More...

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Crimefighting Tech Put to Marketing Use
Media

Crimefighting Tech Put to Marketing Use

21y Zachary Rodgers

Crimefighting Tech Put to Marketing Use

A new mobile marketing campaign for Coca-Cola in Germany uses image recognition technology, and may be a sign of things to come. Read More...

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Execs & Accounts for October 31, 2005
Media

Execs & Accounts for October 31, 2005

21y Zachary Rodgers

Execs & Accounts for October 31, 2005

Dow Jones hires Molland as GM for MarketWatch; Steve Case resigns from Time Warner board; Google hires a VP of global communications. Read More...

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Scripps Kicks Off Online Series' with "Eat This"
Media

Scripps Kicks Off Online Series' with "Eat This"

21y Pamela Parker

Scripps Kicks Off Online Series' with "Eat This"

Microsoft sponsors the company's first original online-only show. Read More...

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120 'Feature' Films for the VW Passat
Media

120 'Feature' Films for the VW Passat

21y Enid Burns

120 'Feature' Films for the VW Passat

Short iconic films are designed to generate buzz about the 2006 Volkswagen Passat. Read More...

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Word-of-iPod
Media

Word-of-iPod

21y Rebecca Lieb

Word-of-iPod

iPods owners are significantly more likely to create and spread online consumer-generated media (CGM), and that will likely increase with the incorpor...

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How Much Is Your Blog Worth?
Media

How Much Is Your Blog Worth?

21y Rebecca Lieb

How Much Is Your Blog Worth?

Ever wonder about the dollar value of your blog? Dane Carlson built a caluculator on Technorati's API to ostensibly figure out the worth of your blog,...

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