Confusion about the GEICO v. Google ruling
Media

Confusion about the GEICO v. Google ruling

21y Zachary Rodgers

Confusion about the GEICO v. Google ruling

It seems that the recent release of a written decision in the GEICO v Read More...

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Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
Media

Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines

21y Hollis Thomases

Prepare for Holiday 2005, Part 1: Comparison Shopp...

The holiday season is looming. Are you ready? Part one of a series. Read More...

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Miva Settles Patent Suit, Reports Net Loss
Media

Miva Settles Patent Suit, Reports Net Loss

21y Kevin Newcomb

Miva Settles Patent Suit, Reports Net Loss

The newly-rebranded Miva put its legal woes with Yahoo! behind it, but still faces an uphill path to profitability. Read More...

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OMG BSB R GR8!
Media

OMG BSB R GR8!

21y Kevin Newcomb

OMG BSB R GR8!

The Backstreet Boys have tappedVibes Media to provide interactive text messaging services for their latest tour. Read More...

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Carat's Top Search Exec Departs
Media

Carat's Top Search Exec Departs

21y Zachary Rodgers

Carat's Top Search Exec Departs

Ron Belanger goes to BuyDomains, which plays in direct navigation. Read More...

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Execs & Accounts for August 15, 2005
Media

Execs & Accounts for August 15, 2005

21y Zachary Rodgers

Execs & Accounts for August 15, 2005

Carat Interactive names Boston office head; InsightExpress taps Rome for marketing. Read More...

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HBO's "Rome" Campaign Offers Firefox Skin
Media

HBO's "Rome" Campaign Offers Firefox Skin

21y Zachary Rodgers

HBO's "Rome" Campaign Offers Firefox Skin

Firefox users will see customized banners and an option to download a browser theme. Read More...

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Facebook to Offer New Ad Options
Media

Facebook to Offer New Ad Options

21y Kevin Newcomb

Facebook to Offer New Ad Options

Brand advertisers who want to expose their brands to college students more deeply can try sponsored groups within Facebook's growing social network. R...

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Questions for Dynamic Logic's Nick Nyhan
Media

Questions for Dynamic Logic's Nick Nyhan

21y Zachary Rodgers

Questions for Dynamic Logic's Nick Nyhan

The president of Dynamic Logic discusses the firm's acquisition by Millward Brown and the various crises now confronting online measurement. Read More...

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Ingenio Offers Pay-per-Call Integration Tools
Media

Ingenio Offers Pay-per-Call Integration Tools

21y Kevin Newcomb

Ingenio Offers Pay-per-Call Integration Tools

Ingenio releases a new API that will allow agencies to more easily manage pay-per-call campaigns. Read More...

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Yahoo! Local Trumps Google in Local Search
Media

Yahoo! Local Trumps Google in Local Search

21y Sean Michael Kerner

Yahoo! Local Trumps Google in Local Search

Yahoo! rules local search; Google still dominates overall search by a wide margin. Read More...

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Coke Promo Unlocks PSP Content
Media

Coke Promo Unlocks PSP Content

21y Enid Burns

Coke Promo Unlocks PSP Content

A Coke Japan promo for Sony's PSP leverages the unique qualities of the device. Read More...

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The Future of Rich Media Advertising Will Not Be Commoditized
Media

The Future of Rich Media Advertising Will Not Be Commoditized

21y Ian Schafer

The Future of Rich Media Advertising Will Not Be C...

Has rich media officially jumped the shark? Read More...

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Yahoo! Broadens Partner Programs
Media

Yahoo! Broadens Partner Programs

21y Kevin Newcomb

Yahoo! Broadens Partner Programs

A new "Certified Partner" program and expanded Ambassador program give SEMs more tools to attract clients. Read More...

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Execs & Accounts for August 12, 2005
Media

Execs & Accounts for August 12, 2005

21y Zachary Rodgers

Execs & Accounts for August 12, 2005

Berkowitz goes to Viewpoint; e-Dialog adds to client roster. Read More...

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Digital Agencies Hunt for Video Talent
Media

Digital Agencies Hunt for Video Talent

21y Kevin Newcomb

Digital Agencies Hunt for Video Talent

Increasing advertiser demand for online video ads has agencies looking for storytellers with the right mix of online and offline skills. Read More...

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E-mail Deliverability Gets a Big IDEA
Media

E-mail Deliverability Gets a Big IDEA

21y Kevin Newcomb

E-mail Deliverability Gets a Big IDEA

A new audit service from Pivotal Veracity and Eclipse DM aims to become the de-facto standard in e-mail deliverability ranking. Read More...

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ValueClick to Buy Fastclick
Media

ValueClick to Buy Fastclick

21y Zachary Rodgers

ValueClick to Buy Fastclick

After a week of rumors, ValueClick confirms the deal, saying it creates the largest online ad network. Read More...

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ComScore Blog Study Sparks Controversy, Vitriol
Media

ComScore Blog Study Sparks Controversy, Vitriol

21y Enid Burns

ComScore Blog Study Sparks Controversy, Vitriol

A study that attempts to profile blog audiences is hailed ... and reviled. Read More...

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Media Revolution: Brand Democratization, Part 2
Media

Media Revolution: Brand Democratization, Part 2

21y Tessa Wegert

Media Revolution: Brand Democratization, Part 2

Brand democratization is as much about getting people to pay attention to marketing messages as it is about giving them a say in what those messages c...

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PSPromo
Media

PSPromo

21y Enid Burns

PSPromo

The Sony PlayStation Portable is widely discussed as a platform not just for games, but for marketing as well Read More...

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Play Ball! Advertising to Sports Fans
Media

Play Ball! Advertising to Sports Fans

21y Tessa Wegert

Play Ball! Advertising to Sports Fans

Advertisers catering to sports fans and enthusiasts face no shortage of placements. Read More...

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HarperCollins Taps SMS to Promote Children's Novels
Media

HarperCollins Taps SMS to Promote Children's Novels

21y Zachary Rodgers

HarperCollins Taps SMS to Promote Children's Novel...

An aggressive mobile push for Meg Cabot's upcoming books will be a test bed for future investment in the channel. Read More...

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AQuantive Sees Big Growth in All Units
Media

AQuantive Sees Big Growth in All Units

21y Enid Burns

AQuantive Sees Big Growth in All Units

The company signed 24 new client contracts in Q2. Read More...

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Execs & Accounts for August 10, 2005
Media

Execs & Accounts for August 10, 2005

21y Zachary Rodgers

Execs & Accounts for August 10, 2005

R/GA adds analytics vets to executive ranks; Accipiter beefs up staff. Read More...

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Google Shops AdWords in China
Media

Google Shops AdWords in China

21y Sean Michael Kerner

Google Shops AdWords in China

The company anoints three authorized resellers in China. Read More...

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Web Analytics Vendors Gain Access to Yahoo! APIs
Media

Web Analytics Vendors Gain Access to Yahoo! APIs

21y Kevin Newcomb

Web Analytics Vendors Gain Access to Yahoo! APIs

A conflict over analytics vendors accessing Yahoo! Search Marketing's APIs has been resolved. Read More...

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