Online Media Buyers Role in Strategy
Media

Online Media Buyers Role in Strategy

21y Hollis Thomases

Online Media Buyers Role in Strategy

Think they don't play a part? Think again. Read More

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Tween Product Site Mixes Video and Doodles
Media

Tween Product Site Mixes Video and Doodles

21y Enid Burns

Tween Product Site Mixes Video and Doodles

The FLY pentop computer tries an informational microsite with a unique multimedia angle. Read More...

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ClickZ Sold to Incisive
Media

ClickZ Sold to Incisive

21y Zachary Rodgers

ClickZ Sold to Incisive

UPDATED : The $43 million deal includes the Search Engines Strategies conference franchise and Web site. Read More...

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Classified Aggregators: Friend or Foe?
Media

Classified Aggregators: Friend or Foe?

21y Zachary Rodgers

Classified Aggregators: Friend or Foe?

With online classifieds aggregators like Oodle , Indeed, and even Tribune Co.'s Recycler growing in popularity, what's the future hold for newspapers ...

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Are Offline Agencies Feeling Online Pressure?
Media

Are Offline Agencies Feeling Online Pressure?

21y Jack Marshall

Are Offline Agencies Feeling Online Pressure?

Interpublic's new Marketing Accountability Partnership (MAP) will focus on bringing accountability and ROI to marketing initiatives across IPG's vario...

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Ask Jeeves Bows New Sponsored Listings
Media

Ask Jeeves Bows New Sponsored Listings

21y Kevin Newcomb

Ask Jeeves Bows New Sponsored Listings

A new auction-based model replaces its fixed-rate Premier Listings product. Read More...

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Web Analytics Makes Extreme Difference
Media

Web Analytics Makes Extreme Difference

21y Zachary Rodgers

Web Analytics Makes Extreme Difference

How analysis of visitor behaviors turbocharged a paintball e-tailer's marketing spend. Read More...

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EyeWonder Joins Rich Media Generalists
Media

EyeWonder Joins Rich Media Generalists

21y Zachary Rodgers

EyeWonder Joins Rich Media Generalists

The video ad specialist will offer a broader suite of rich media products. Read More...

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WebSideStory Adds Dashboards, Bid Management
Media

WebSideStory Adds Dashboards, Bid Management

21y Kevin Newcomb

WebSideStory Adds Dashboards, Bid Management

The updated HBX Active Marketing Suite now includes Web analytics, Web publishing, site search, and keyword bid management. Read More...

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Execs & Accounts for August 1, 2005
Media

Execs & Accounts for August 1, 2005

21y Zachary Rodgers

Execs & Accounts for August 1, 2005

Eyeblaster hires Schoenburg to head bizdev for AdVision; TiVo signs five advertisers for new direct response product. Read More...

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The Week in Viral: Marg(ar)inal
Media

The Week in Viral: Marg(ar)inal

21y Zachary Rodgers

The Week in Viral: Marg(ar)inal

A viral try from I Can’t Believe It's Not Butter got some love (registration) from Stuart Elliott of The Times this week, and for dubious reasons Read...

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LookSmart Losses Widen
Media

LookSmart Losses Widen

21y Kevin Newcomb

LookSmart Losses Widen

The paid search provider's struggles continue, with a $5.4 million net loss on the quarter. Read More...

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Yahoo! Promotes Video Search with Yammy Awards
Media

Yahoo! Promotes Video Search with Yammy Awards

21y Enid Burns

Yahoo! Promotes Video Search with Yammy Awards

The video search contest will encourage users to seek out and watch Yahoo's video content. Read More...

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Google Files for RSS Ad Patent
Media

Google Files for RSS Ad Patent

21y Sean Michael Kerner

Google Files for RSS Ad Patent

A patent application describes a method for "incorporating targeted ads into information in a syndicated presentation format." Read More...

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Rich Media, Meet Harvey Weinstein
Media

Rich Media, Meet Harvey Weinstein

21y Ian Schafer

Rich Media, Meet Harvey Weinstein

What rich media can learn from the movie business. Read More...

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MSN Search Staffing Up - Inelegantly
Media

MSN Search Staffing Up - Inelegantly

21y Rebecca Lieb

MSN Search Staffing Up - Inelegantly

Got an e-mail from a headhunter today Read More

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Gap Campaign Has iTunes Giveaway
Media

Gap Campaign Has iTunes Giveaway

21y Enid Burns

Gap Campaign Has iTunes Giveaway

The retailer's 'Find Your Favorite' campaign offers free downloads from iTunes just for trying on a pair of jeans. Read More...

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Win One for the Team With a Sports-Oriented Ad Service
Media

Win One for the Team With a Sports-Oriented Ad Service

21y Tessa Wegert

Win One for the Team With a Sports-Oriented Ad Ser...

What does a sports sponsorship vet do for a new challenge? He launches a sports-oriented online ad service. Read More...

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Google Adds Spanish-language Inventory with Univision
Media

Google Adds Spanish-language Inventory with Univision

21y Kevin Newcomb

Google Adds Spanish-language Inventory with Univis...

The deal gives advertisers more opportunities to reach a growing U.S. Hispanic market. Read More...

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The Two Types of Mobile Searchers
Media

The Two Types of Mobile Searchers

21y Sean Michael Kerner

The Two Types of Mobile Searchers

Need-it-now and killing-time mobile searchers have different habits than their tethered counterparts. Read More...

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Marchex Buys IndustryBrains
Media

Marchex Buys IndustryBrains

21y Zachary Rodgers

Marchex Buys IndustryBrains

The acquisition will bring Marchex new advertisers and traffic sources, as well as the opportunity to cross-sell its own performance-based marketing p...

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DMA To Allow Deceased to Rest In Peace
Media

DMA To Allow Deceased to Rest In Peace

21y Rebecca Lieb

DMA To Allow Deceased to Rest In Peace

Get that Ouija board out of your marketing toolkit! The DMA wants its members to stop marketing to the dead Read More...

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FTC Gathers Expert Opinion for CAN-SPAM Report to Congress
Media

FTC Gathers Expert Opinion for CAN-SPAM Report to Congress

21y Rebecca Lieb

FTC Gathers Expert Opinion for CAN-SPAM Report to ...

The FTC asks experts how the Act is doing. Read More...

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Execs & Accounts for July 27, 2005
Media

Execs & Accounts for July 27, 2005

21y Zachary Rodgers

Execs & Accounts for July 27, 2005

Bombeck to head digital at Euro RSCG unit; NY Times ups two ad execs. Read More...

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EyeWonder Adds Two Video Features
Media

EyeWonder Adds Two Video Features

21y Zachary Rodgers

EyeWonder Adds Two Video Features

Platform enhancements include an "expand to full screen" button on video banners. Read More...

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Third-Party Cookies Very Stale
Media

Third-Party Cookies Very Stale

21y Enid Burns

Third-Party Cookies Very Stale

WebTrends data shows a more than five percent increase in third-party cookie rejection since April. Read More...

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Podcasting Augers 'Connoisseur Cultures,' Says Starcom
Media

Podcasting Augers 'Connoisseur Cultures,' Says Starcom

21y Zachary Rodgers

Podcasting Augers 'Connoisseur Cultures,' Says Sta...

The Publicis unit says branding opportunities abound in the medium, but sponsorship and content integration are better models than straight advertisin...

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