Scott Richter and OptInRealBig will pay $7 million to end an 18-month legal battle. Read More...
View articleJupiter forecasts online ad spending will increase at a steady clip for the next five years. Read More...
View articleCreative, media, and account people alike are tasked with raising the interactive creative bar. Read More...
View articleExecutives call the product a "huge" component of the company's local and national sales strategy. Read More...
View articleWith CPA-based pricing, the company hopes to reach high-touch marketers who focus on metrics besides clicks. Read More...
View articleA new quarterly report takes the pulse of search marketing spending. Read More...
View articleThe BidCenter platform gives marketers access to portfolio-based bidding tools. Read More...
View articleStill-in-beta shopping search engine Become.com offers half-priced CPC campaigns through August. Read More...
View articleThe lead-generation marketer is launching a standalone, technology-focused vertical search site. Read More...
View articleUPDATE: IAB members with proprietary ad serving platforms move toward compliance; Yahoo! says it now only counts ads that are actually seen. Read More...
View articleSiteLab's Dana Todd to head agency office in New York; AJ's Gardi moves up at IAC. Read More...
View articleThe two media companies saw increased revenue during the quarter. Read More...
View articleWith an increase of online video content, putting your message in black and white may be over. Read More...
View articleKlipmart re-hires co-founder Olliver; Michael Mayer moves to Aptimus. Read More...
View articleCrispin Porter + Bogusky adds a wireless component to the controversial site. Read More...
View articleRedmond discusses its keyword bidding tool two days after Ask Jeeves' announces a similar offering. Read More...
View articleBrand democratization is as much about getting people to pay attention to marketing messages as it is about giving them a say in what those messages c...
View articleOn the bright side, sales were strong for the company's Unicast-branded rich media formats. Read More...
View articleA new tool promises to monitor brand chatter across blogs, mainstream news sources and consumer generated media. Read More...
View articleAdvertising.com has settled a complaint from the Federal Trade Commission (FTC) charging it had distributed adware to users without their knowledge. R...
View articleOur columnist-from-across-the-pond Mike Grehan has been on an unofficial campaign to re-dub this publication "BritZ." Looks like he got his wish, sort...
View articleThe self-service contextual ad network targets smaller publishers. Read More...
View articleTime Warner plays up the beta launch of its public portal, particularly its runaway success with Live 8. Read More...
View articleStudiocom scores Miller assignment; Real Branding hires account and media directors. Read More...
View articleParent ARG Holdings acquires a production studio, in part to support the new ad network. Helen Chung comes on as sales director. Read More...
View articleBarry Diller cites "a great opportunity to improve the consumer experience." Read More...
View articleSeveral search marketers agree that if IAC can grow traffic to a respectable level, the new paid listings may prove to be a worthwhile ad vehicle. Rea...
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