TRUSTe to certify e-mail sender Web sites with "We Don't Spam" seal to assure trust in consumers; bolster opt-in rates. Read More...
View articleHave your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...
View articleMetal band Coq Roq wears chicken masks and sings about fries. CP+B created the site and accompanying TV spots. Read More...
View articleThe blog monitoring tool will offer quick hit reports on the latest chatter around a brand. Read More...
View articleTravelers are taking laptops everywhere, even on vacation. Read More...
View articleThe virtual landscapes of video game environments are now home to full-motion video ads. Read More...
View articleRSS users read more in the morning, click more at night, and swell to their peak size and engagement with the medium on Tuesdays, according to a feed ...
View articleCyrus Krohn bolts MSN for Yahoo; Darden taps Real Branding; R/GA hires Olderman Read More...
View articleA new program to offer local advertisers distribution on Yahoo! and Google's PPC networks suggest local search marketing may be scaling up. Read More...
View articleRed Door, Rare Method complete Web development projects for clients; DigitalDay makes hires in creative and account management. Read More...
View articleRich media advertisers can use the technology to show users different ads based on their past interactions. Read More...
View articleWill online video ever make us get out our handkerchiefs? Read More
View articleWatch out, ad copywriters: A new site aims to tap the Web's average Joes and Josephines to do your jobs. Read More...
View articleYesterday I got an e-mail from Verizon, "Verizon Wireless Get it Now on your Motorola V710." It didn't have to say, "Dear Enid," it showed Verizon kne...
View articleCAN-SPAM slams hired-gun e-mailers. Read More
View articleAmong all media tracked by The Kelsey Group, only PPC Internet Yellow Pages showed a significant jump in planned spending. Read More...
View articleEffective brand-building needn't be limited to a 468 x 60 pixel box. Read More...
View articleThe company reports revenue of $1.4 billion for the second quarter. Brin says wide release of Google's site-targeting program is imminent. Read More...
View articleThe agency hires an executive creative director and a managing director to its New York office. Read More...
View articleAnother study casts doubts on third-party cookie use, this time for e-tailers. Read More...
View articleDeep Focus hires a director of operations; PointRoll hires four in sales and account management; Kronengold departs Eyeblaster. Read More...
View articleThe original floating ad firm becomes the latest to offer all-around ad management solutions. Read More...
View articleA vendor study examines behavioral targeting effectiveness from both the buy and sell side. Read More...
View articleSo I ordered a bunch of trousers from EddieBauer.com (because every women's store on the planet has a 'petite' section, but it's a law of the universe...
View articleCalvin Klein unveils a bottle full of models in the middle of Times Square today Read More...
View articleA Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching. Read More...
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