Local Search: Working Hard for the Money
Media

Local Search: Working Hard for the Money

22y Janis Mara

Local Search: Working Hard for the Money

Prospecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...

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Digital Envoy Sues Google Over Ad Targeting Tech
Media

Digital Envoy Sues Google Over Ad Targeting Tech

22y Pamela Parker

Digital Envoy Sues Google Over Ad Targeting Tech

IP data player claims search giant is 'stealing' its technology. Read More...

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Making Decisions: Facts or Feeling?
Media

Making Decisions: Facts or Feeling?

22y James Hering

Making Decisions: Facts or Feeling?

Do we paralyze our clients with too much information? Read More...

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Accipiter Snags Behavioral Targeting Client
Media

Accipiter Snags Behavioral Targeting Client

22y Janis Mara

Accipiter Snags Behavioral Targeting Client

Following in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...

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Local Web Spending Up Nearly 29%
Media

Local Web Spending Up Nearly 29%

22y Robyn Greenspan

Local Web Spending Up Nearly 29%

Local advertisers are expected to push online spending beyond $2.6billion in 2004. Read More...

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Bits and Bytes for March 30, 2004
Media

Bits and Bytes for March 30, 2004

22y Pamela Parker

Bits and Bytes for March 30, 2004

AOL Celebrates Anti-Spam Victory With Sweepstakes and Amex Debuts 'Webisodes' Featuring Seinfeld, Superman; and Forbes.com Issues Challenge in Trade A...

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Google Tests Personalized Search, Debuts New Look
Media

Google Tests Personalized Search, Debuts New Look

22y Pamela Parker

Google Tests Personalized Search, Debuts New Look

UPDATE: Search giant reveals at least part of its thinking on personalization. Read More...

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Report: 18 to 34 Year-Olds Are Well-Connected
Media

Report: 18 to 34 Year-Olds Are Well-Connected

22y Robyn Greenspan

Report: 18 to 34 Year-Olds Are Well-Connected

This high penetration group is most reliant on the Web, accessing from a multitude of locations and surfing for entertainment. Read More...

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Execs & Accounts for March 29, 2004
Media

Execs & Accounts for March 29, 2004

22y Janis Mara

Execs & Accounts for March 29, 2004

Weather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...

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Bits and Bytes for March 29, 2004
Media

Bits and Bytes for March 29, 2004

22y Janis Mara

Bits and Bytes for March 29, 2004

German Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...

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Mapquest Beta Tests Local Search
Media

Mapquest Beta Tests Local Search

22y Janis Mara

Mapquest Beta Tests Local Search

The 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...

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MSN Plays Catch Up with Newsbot, Blogbot
Media

MSN Plays Catch Up with Newsbot, Blogbot

22y Janis Mara

MSN Plays Catch Up with Newsbot, Blogbot

Seeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...

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InfoSpace Sees Green in Online Yellow Pages
Media

InfoSpace Sees Green in Online Yellow Pages

22y Susan Solomon

InfoSpace Sees Green in Online Yellow Pages

The search specialist will pay $160M cash for local Internetdirectory Switchboard. Read More...

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Gates Weighs In On Spyware Issue
Media

Gates Weighs In On Spyware Issue

22y Janis Mara

Gates Weighs In On Spyware Issue

Speaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...

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New Study Links Online Ads, In-Store Sales
Media

New Study Links Online Ads, In-Store Sales

22y Janis Mara

New Study Links Online Ads, In-Store Sales

MSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...

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Yahoo! to Acquire Kelkoo for $579M
Media

Yahoo! to Acquire Kelkoo for $579M

22y Pamela Parker

Yahoo! to Acquire Kelkoo for $579M

UPDATE: The European shopping search engine boosts the U.S. portal player's standing in the region. Read More...

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Ballmer: MSN's Search to Debut Within a Year
Media

Ballmer: MSN's Search to Debut Within a Year

22y Janis Mara

Ballmer: MSN's Search to Debut Within a Year

There's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...

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The Banner's Comeback?
Media

The Banner's Comeback?

22y Tessa Wegert

The Banner's Comeback?

Can the Polite Banner revive the humble banner ad? Read More

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Wireless Watch for March 25, 2004
Media

Wireless Watch for March 25, 2004

22y Zachary Rodgers

Wireless Watch for March 25, 2004

Yahoo! Autos uses billboard to promote redesign; J-Mobile to license Enpocket engine; Mobliss begins initiatives for PGA and Nick. Read More...

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Travelocity Redesigns, Adopts New Logo
Media

Travelocity Redesigns, Adopts New Logo

22y Pamela Parker

Travelocity Redesigns, Adopts New Logo

The online travel site adopts a calm, subdued approach. Read More...

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Execs & Accounts for March 24, 2004
Media

Execs & Accounts for March 24, 2004

22y Zachary Rodgers

Execs & Accounts for March 24, 2004

MSNBC.com's Moore moves to MSN; Temerlin McClain hires a director of new media; Fastclick names a CTO. Read More...

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aQuantive Straddles Publisher/Advertiser Gap
Media

aQuantive Straddles Publisher/Advertiser Gap

22y Janis Mara

aQuantive Straddles Publisher/Advertiser Gap

The online advertising company puts together a team to try a new model. Read More...

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The Better to Tease You With
Media

The Better to Tease You With

22y Susan Solomon

The Better to Tease You With

Hook 'em with a great teaser. Read More

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Kanoodle Scores MSNBC.com As Client
Media

Kanoodle Scores MSNBC.com As Client

22y Janis Mara

Kanoodle Scores MSNBC.com As Client

The second tier search listings provider nabbed MSNC.com as a client for its content-targeted sponsored links. Read More...

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Bits and Bytes for March 23, 2004
Media

Bits and Bytes for March 23, 2004

22y Pamela Parker

Bits and Bytes for March 23, 2004

Brightmail files for IPO; toolbars incorporate RSS; and DoubleClick enhances its geo-targeting. Read More...

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FindWhat, Thomas To Create B2B Portal
Media

FindWhat, Thomas To Create B2B Portal

22y Janis Mara

FindWhat, Thomas To Create B2B Portal

The paid listings provider teams with a 103-year-old business-to-business publisher. Read More...

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ValueClick Affiliate Marketers Unite Under One Brand
Media

ValueClick Affiliate Marketers Unite Under One Brand

22y Janis Mara

ValueClick Affiliate Marketers Unite Under One Bra...

Owned by the same company, the two affiliate marketing companies now have the same name. Read More...

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