An agency guy ruminates on the agency/vendor relationship. Read More...
View articleThe paid listings company, which formerly ranked its content-targeted links strictly according to bid price, is adding relevance to the equation. Read...
View articleExecutive director Noonan departs Association for Interactive Marketing; Hyatt to use Omniture's SiteCatalyst for analytics; Trylon promotes two. Read...
View articleThe Brand Gap explores why some companies never quite achieve the quality branding they seek. Read More...
View articleA 32-year-old California man allegedly asks Google to pay, else he'll release software designed to defraud AdSense. Read More...
View articleThe tweaked new Yahoo! Autos provides more granular categories and hence more targeted ad opportunities. Read More...
View articleRonning Lipset gets the account, creating an online radio network bigger than any that came before. Read More...
View articleThe two search players make changes, with MSN differentiating paid listings from organic search results and Google beefing up AdSense. Read More...
View articleMaking its second move this week in the behavioral targeting area, the marketing and technology company debuted targeted packages on its ad network. R...
View articleThe giant ISP claims spammers are 'throwing up their hands' and mailing its members less. But some may say restricting user access to spammers' Web si...
View articleOnline political advertising has not yet reached the effectiveness and scope of candidates' Web sites, but the potential is there, observers say. Read...
View articleRock the Vote undertakes mobile outreach; Enpocket campaign drives viewers to 'Barbarians'; CTIA and MMA launch mobile marketing seminar. Read More...
View articleSix more publishers to use Unicast's video commercial; Eyeblaster and PointRoll offer serving fee specials in unique publisher pricing deals. Read Mor...
View articleWhile Pew Internet & American Life Project found that e-mail users have seen an increase in spam, the survey reports a decrease in pornographic messag...
View articleIn a reversal, Microsoft's impending service pack update will automatically block the hated units. Read More...
View articleIs another effective ad format heading for a fall? If media buyers and publishers haven't learned from their mistakes, they're doomed to repeat them. ...
View articlePenetration has risen roughly 9 percentage points in a year, withwomen leading the way. Read More...
View articleCAN-SPAM ActDefinitions, Implementation, and Reporting Requirements Read More...
View articleSmallPlanet.net, a new social networking site, aims to attract marketers interested in reaching its young professional members. Read More...
View articleUPDATE: CEO John Vincent says Eyewonder wants to be a single stop for online video advertisers. To that end, the company will abandon its exclusive fo...
View articleDean Internet posse launches political consulting firm; Michigan International Speedway taps ePrize for online game; Fastclick promotes Johnson to CEO...
View articleWhile the majority would prefer not having any ads blocking their free content at all, others felt that two per hour were within reason. Read More...
View articleSan Diego marks the first U.S. locale where broadband subscriptions outnumber dial-up. Read More...
View articleAre ISPs opting for splashy lawsuits over low-key FTC investigations? Read More...
View articleUPDATE: The search giant mixes yellow pages data with Web search information, and lets its algorithm sort things out. Read More...
View articleForging the stream: Should buyers opt for Unicast or Klipmart? Read More...
View article