Online advertising grows at a dramatic rate at the newspaper company's digital unit. Read More...
View articleThe marketing and technology company added behavioral targeting to its services, a move with big implications for the burgeoning sector. Read More...
View articleCoremetrics names a CEO; POPstick launches a campaign for Microsoft; Scripps uses Tacoda's AMS. Read More...
View articleAn interactive game and banner campaign for Russell Athletic supports an extensive offline 'Bowl Championship Series' sponsorship on ESPN. Read More...
View articleUPDATE: Database aims to help ISPs know what e-mail to accept, what to reject. It's likely to be one of many to debut in the coming weeks. Read More...
View articleResearchers find the spam problem’s side effects are hurting marketers. Read More...
View articleAOL works to hold onto broadband customers -- a move seen as essential to attracting higher-priced rich media ads. Read More...
View articleSetanta brings Euro sports content to AT&T users; UIP taps Emap for big MMS campaign in U.K.; MTV pushes popular promo to Motorola phones. Read More...
View articleRevenue Science scoops up two new clients as online behavioral ad targeting grows apace. Read More...
View article24/7 Real Media hires one, promotes two; Left Right Marketing Technology acquires CrazyGrazer.com. Read More...
View articleFTC asks the industry, and the public, for input on future federal CAN-SPAM Act regulations. Read More...
View articleThe struggling search listings provider revised its guidance upward for the first quarter of 2004. Read More...
View articlePop-ups may be matchlessly effective, but not everything that tastes good is good for you. Read More...
View articleA search veteran waxes philosophical on the promise of local search, the pipedream of personalization, and her peevishness toward Yahoo!'s new inclusi...
View articleUPDATE: AOL, EarthLink, Microsoft and Yahoo! file suit in the biggest case yet under the new federal Can Spam act. Read More...
View articleIf consumers won't pay for your content, the problem is likely far beyond price. Read More...
View articleNetRatings hires a director of strategic analysis; eiStream names an interactive agency of record; Eyeblaster selects an e-mail platform for expanded ...
View articleLeveraging messages across multiple points can yield customer re-acquisition, according to a study conducted by the marketing solutions firm. Read Mor...
View articleOur interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...
View articleAdvertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. Read ...
View articleUPDATE: The new feature positions local businesses on Yahoo! Maps, a move with implications for the giant portal's local search marketing strategy. Re...
View articleMost small- and medium-sized businesses haven’t yet fully recognized the value of pay-per-click, but interested prospects can swell the ranks over the...
View articleUsers can now pull discussions from the networking site to be displayed via content aggregators on their desktops and Web sites. Classified ads are ne...
View articleChrysler Group stays with incumbent Web agency; Yellow Pages Integrated Media Association names a chairman; Good Technology taps AKQA for banner campa...
View articleThe site, which compiles news stories and presents them by location and subject, launches today. Read More...
View articleA preliminary ruling by a U.S. patent examiner means Microsoft's browser may remain unchanged, obviating the need to rework rich media ads Net-wide. R...
View articleThe affinity marketer ties the knot with dating site Lavalife in the third such marriage in the social networking space this week. Read More...
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