UPDATE: Although the company is known to vigorously defend its own intellectual property, Amazon winds up on the receiving end this time. Read More...
View articleThe search leader's new contextual advertising program adds an online yellow pages service. Read More...
View articleMerrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Read More...
View articleThe shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Read More...
View articleThe search firm extends and expands a pact to deliver paid placement results to HP computer users in the United States and Canada. Read More...
View articleAdding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. Read More...
View articleThe portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Read More...
View articleMobile gaming commands the attention of a youth audience that's frequently hard to win over with traditional ad campaigns. Is there a place in this bu...
View articleMSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Read More...
View articleThe glass is half full with best practices, and half empty with imitation. Read More...
View articleUntil recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...
View articleAvenue A loses AT&T Wireless; Eyeblaster hires Samantha Voisin to a newly created post; ninedots launches a running site on behalf of Nike Read Mo...
View articleUPDATE: Earnings reports from the digital publishing units of traditional newspapers roll in. Read More...
View articleMore than 8 billion text messages were sent across the UK since the beginning of 2003, while traffic to U.S. mobile phone Web sites spikes 106 percent...
View articleThe Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Read More...
View articleThree solid arguments for adding online to the media mix (in case they weren't listening the first time). Read More...
View articleYahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Read More...
View articleBoede&partners beefs up its interactive department; W3 Data chooses an ad management player to target campaigns on its WhitePages.com Network; Ide...
View articleUPDATE: The deal marks Yahoo!'s boldest move in search, scooping up paid search pioneer Overture for $1.6 billion. Read More...
View articleDART Motif, designed in collaboration with Macromedia, aims to strip the complexity and high costs from deploying rich media. Read More...
View articleM-Qube Expands Offering, Launches Campaigns; Miss Florida USA to Go Wireless; Pure Mobile Content Plays in Trouble; A Ringtone to Beat the Skeeters Re...
View articleWe've got broadband now. What else do we need for video ads to take off? Read More...
View articleUPDATE: A regulatory filing reveals that the companies plan litigation over the sale of DoubleClick's media business a year ago. Read More...
View articleEnterprise anti-spam player Commtouch taps a new VP of sales; Searchfeed.com launches a new site; RedSheriff redesigns its New Zealand Web site. Read ...
View articleThe number of access points are expected to multiply, but more than one-third of Internet households have not yet heard of the wireless broadband serv...
View articleTo promote its new sports coupe, Chrysler seeks out a tech-savvy audience. Read More...
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