As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleManchester City have been crowned champions of social media, following research into the social media strategies of all the clubs in the Barclays Prem...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleData privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decisions to share information ...
View articleLinkedIn has constructed a new data-driven tool, created to give brands access to data relating to the performance of specific paid and organic conten...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articleThe 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleFacebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...
View articleCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...
View articleDurex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View article"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...
View articleWith the radiant glow of World Happiness Day 2014 setting on the horizon, could brands take over as our happiness heat lamps and spread smiles through...
View articleFrom wild tigers and giant tentacles to alien space invasions and laser-zapping robots, the team at Pepsi Max use digital technology to scare Londoner...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleReply and hashtag functions synonymous with Twitter could be under threat of extinction after its head of news brands them ‘arcane’ and bans them from...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleFollowing this weeks announcement by the Royal Mint, McVitie’s have responded to news of the new 12-side pound coin by publically joking of their plan...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
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