inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-pa...
View articleAccording to new data from the website creation experts at Basekit, a massive 91% of small and medium-sized businesses are not configured to allow acc...
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View articleWith these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View articleFollower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their commu...
View article"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...
View articleTwitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleNew data released by IMRG and Capgemini has revealed the overwhelming influence of mobile devices on the online sales market over the past few years, ...
View articleIt seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...
View articleGeico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View articleA wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleFacebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...
View articleMany marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best frien...
View articleIn this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile ...
View articleThe Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleThink your company is generous with its free gym membership? Think again. If you fancy working at one of the coolest companies in the world that offer...
View articleViewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...
View articleOn the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...
View articleThe founder of WhatsApp has promised to remain on a mission of connectivity, free from marketing gimmicks, after being acquired for a hefty $19bn by F...
View articleUK twitter users are the most mobile in Europe, most engaged and are highly connected to brands, new research has revealed. Read More...
View articleGoogle has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...
View articleIf you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...
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