As the incentive space continues to heat up, the ad network unveileda new version of its AwardTrack platform Monday. Read More...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleThe interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...
View articleBush and Gore are probably in general agreement over the "need" for the police to snoop on what you do and say online, along with the "need" for all t...
View articleEver notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleUnicast conquers distant shores with new deal. Read More...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleThe content portal confirmed it recently acquired the niche online adnetwork. Read More...
View articleThe dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...
View articleThe free ISP will support Amazing Media's ad creation and trackingplatform. Read More...
View articleOpt-in email service snags big-name client. Read More
View articleRichard continues the description of a specification you need to put together to present to web-design firms for a quote. Section by section, he tells...
View articleLifeMinders rolls out the first use of its newly-acquired wireless message delivery system. Read More...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleDo our major political parties differentiate themselves on Internet-related issues? Fact is that on most questions the parties themselves are divided,...
View articleHow can you get customers to prefer you over the competition? It's a matter of trust. People trust you when you give them power. You can lead them to ...
View articleAn offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...
View articleBusiness-to-business Web advertising is set to soar. Read More...
View articleUBid leaves DoubleClick and chooses AdForce's serving solution. Read More...
View articleThe varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impre...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleA research firm declares that the rumors of Internet advertising's death are greatly exaggerated. Read More...
View articleAn advertising ASP joins forces with a big player. Read More...
View articleIt's important to be careful when using small test budgets, as they are often misleading and can misrepresent the potential of a proper ad campaign. A...
View articleRussell Gillam thinks that streaming rich media just met its match. Read More...
View articleEngage pulls new partnerships and products out of its bag of tricks. Read More...
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