James Walter Thompson invented a system of making generalizations about people by classifying them by age, gender, and other factors and applying this...
View articleA new co-marketing alliance offers customers on- and offlinebrandingoptions. Read More...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleAfter almost six years in the business, Tom's developed a pretty good BS detector for sniffing out the media vendors and services that don't work as a...
View articleYour company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleMany e-tailers are now worth more dead than alive. That's because the value of many e-tailers' stock equity is lower than the value of the cash they h...
View articleIt pays to listen to customer complaints. A customer who invests the time to make a suggestion, even a nasty complaint, is giving you leverage for inc...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleThe ad network continued its string of acquisitions Thursday,garneringsome optimistic predictions for its profitability. Read More...
View articlevTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
View articleDana missed a start-up on the exhibit floor at Jupiter's Online Advertising Forum. Impower has its TransAct pay-for- performance network coming out of...
View articleAdForce forges a partnership to cement its position in the wireless ad serving industry. Read More...
View articleRich media interstitial startup Net-mercial announced its intentionto enter the ad network space. Read More...
View articleMany of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...
View articleOnline precision marketing company Naviant announced it would bepursuing a new sales channel for its products Wednesday. Read More...
View articleHere's an alternative to the media currency of impressions and clicks as a unit of exchange: audience and session. It can be difficult for most sites ...
View articleClickAction nets a second high-profile client-partner in as manyweeks. Read More...
View articleIt's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...
View articleDelivery of banner ads, online promotions and clickthroughs weredisrupted for about an hour and half on Friday. Read More...
View articleDoubleClick's Sonar Network announced a major agreement withNexchange today. Read More...
View articleDiscount retailer Target and America Online announced the firstprograms emerging from the pair's recent alliance. Read More...
View articleAfter serving more than 12 million streaming ad insertions, the company is now offering an interactive aspect to its service. Read More...
View articleOnline "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon. Read More...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleAvenue A enlisted another partner Monday with an eye to keepexpanding its capabilities. Read More...
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