Search engine giant Google has discovered a more personalised way of offering advice to its countless online customers, with the announcement that it ...
View articleA new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...
View articleThe company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loy...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleA new digital marketing apprenticeship qualification, led by Agilisys Arch and developed “by employers for employers”, has received the green light fr...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleThe website of Ryanair, Europe's most popular airline, which many have dubbed 'the worst website in the world', will undergo vast improvements from No...
View articleMore than half of marketers say that their digital campaigns were the product of trial and error. But is it good enough to base a whole campaign on a ...
View articleWhat makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...
View articleApple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleFullscreen is launching a concierge channel management service for brands and media companies. Read More...
View articleAccording to a new report from Adobe, the revenues per visitor among leading social media sites are increasing dramatically as brands jump aboard tren...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleNew data has revealed the extreme extent of mobile devices in young children's lives. Advertisers looking to make a profit from child-friendly downloa...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View articleSpend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleThe drinks industry is increasingly making use of online promotions and offers in a bid to push sales, as news that Pernod Ricard is to follow in riva...
View articleNew figures released by the Advertising Association have revealed that the overall advertising spend in the UK rose once more by 3% in the first six m...
View articleNew data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleA nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the i...
View articleNew research from Sticky finds that 77 percent of viewable ads are never seen. Read More...
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