eCom eCom Launches Scratch Game, Starts Ads on Lycos
Media

eCom eCom Launches Scratch Game, Starts Ads on Lycos

27y Beth Cox

eCom eCom Launches Scratch Game, Starts Ads on Lyc...

eCom eCom.com Inc. began an ad campaign onLycos and launched a national syndicatedprize game for eCom eCom Trading Club members. Read More...

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Software Tools To Save Your Butt
Media

Software Tools To Save Your Butt

27y Tom Hespos

Software Tools To Save Your Butt

Listen up, media planners, Tom's going to share the secret of his success in the office world. You see, there's certain software tools he likes on his...

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Internet Spending on Traditional Media Rises
Media

Internet Spending on Traditional Media Rises

27y Beth Cox

Internet Spending on Traditional Media Rises

Online and Internet services scored the biggest gains in ad spending ontraditional media in the first quarter, according to Competitive Media Reportin...

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Wieden & Kennedy Expected to Get AltaVista Account
Media

Wieden & Kennedy Expected to Get AltaVista Account

27y Beth Cox

Wieden & Kennedy Expected to Get AltaVista Account

AltaVista was expected to award itsplanned $50 million-plus branding campaign to Wieden & Kennedy, according topublished reports. Read More...

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Digital Chef Changes Name, Launches Ad Campaign
Media

Digital Chef Changes Name, Launches Ad Campaign

27y Beth Cox

Digital Chef Changes Name, Launches Ad Campaign

Digital Chef, an online retailer of specialty food, kitchenware and othercooking related products, is changing its name to Tavolo, Italian for table, ...

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Internet: Dictator's Tool
Media

Internet: Dictator's Tool

27y Dana Blankenhorn

Internet: Dictator's Tool

One of the most enduring assumptions about the Internet is that its sheer scale promotes liberty. But as everyone in Internet commerce knows, the Inte...

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JobsOnline Signs With LinkShare
Media

JobsOnline Signs With LinkShare

27y Beth Cox

JobsOnline Signs With LinkShare

Employment listing site JobsOnline signed with LinkShare to develop and implement itsaffiliate program on the Web. Read More...

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How to Reach CEOs Online
Media

How to Reach CEOs Online

27y Michael Aaron

How to Reach CEOs Online

One of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...

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24/7 Media Selects MTI Enterprise Storage
Media

24/7 Media Selects MTI Enterprise Storage

27y Beth Cox

24/7 Media Selects MTI Enterprise Storage

Ad network 24/7 Media Inc. selected MTI Technology Corp.'s Fibre Channel-basedstorage systems to support the company's targeting operations. Read More...

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Phase2Media Will Rep for ELLE.com
Media

Phase2Media Will Rep for ELLE.com

27y Beth Cox

Phase2Media Will Rep for ELLE.com

Interactive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Me...

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Yahoo! Signs OnHealth.com as a Premier Merchant
Media

Yahoo! Signs OnHealth.com as a Premier Merchant

27y Beth Cox

Yahoo! Signs OnHealth.com as a Premier Merchant

Yahoo! Inc. signed a deal with OnHealthNetwork Co., making the provider ofInternet health information and services a premier merchant. Read More...

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First USA Signs Marketing Deal with Road Runner
Media

First USA Signs Marketing Deal with Road Runner

27y Beth Cox

First USA Signs Marketing Deal with Road Runner

Road Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA. Read...

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"Milk Mustache" Campaign Lands on iVillage
Media

"Milk Mustache" Campaign Lands on iVillage

27y Beth Cox

"Milk Mustache" Campaign Lands on iVillage

Bozell Worldwide extended its well-knowncelebrity milk mustache print campaign to the Internet in a deal with women'snetwork iVillage. Read More...

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StockDoc.net Joins Flycast Network
Media

StockDoc.net Joins Flycast Network

27y Beth Cox

StockDoc.net Joins Flycast Network

eBIZnet.com Inc. signed a non-exclusiveagreement with Flycast Communications Corp. to let Flycastrep for its financial portal Web site, StockDoc.net. ...

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AGENCY.COM Acquires Dutch Firm
Media

AGENCY.COM Acquires Dutch Firm

27y Beth Cox

AGENCY.COM Acquires Dutch Firm

Interactive services and consulting company AGENCY.COM acquired Twinspark Interactive People BV, a Dutchprovider of interactive services. Read More...

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Adauction.com Launches Outdoor Ad Inventory Sales
Media

Adauction.com Launches Outdoor Ad Inventory Sales

27y Beth Cox

Adauction.com Launches Outdoor Ad Inventory Sales

Online media marketplace Adauction.com launched a sales channelfor outdoor advertising, following a trial run billboard auction last month. Read More...

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Adauction.com Launches Outdoor Ad Inventory Sales
Media

Adauction.com Launches Outdoor Ad Inventory Sales

27y Beth Cox

Adauction.com Launches Outdoor Ad Inventory Sales

Online media marketplace Adauction.com launched a sales channelfor outdoor advertising, following a trial run billboard auction last month. Read More...

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Alloy Online, Excite@Home Sign Cross-Marketing Pact
Media

Alloy Online, Excite@Home Sign Cross-Marketing Pact

27y Beth Cox

Alloy Online, Excite@Home Sign Cross-Marketing Pac...

Generation Y e-commerce site Alloy Online Inc. signed an advertising andpromotion agreement with Excite@Home. Read More...

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Online Ad Spending On the Rise in Germany
Media

Online Ad Spending On the Rise in Germany

27y Beth Cox

Online Ad Spending On the Rise in Germany

The online advertising market in Germany will triple sales this year and canexpect at least double-digit growth rates through 2010, says a study by Sw...

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AmericanGreetings.com Signs $100M Pact With AOL
Media

AmericanGreetings.com Signs $100M Pact With AOL

27y Beth Cox

AmericanGreetings.com Signs $100M Pact With AOL

America Online Inc. Wednesday expanded its relationship with AmericanGreetings.com by signing a $100 million, five-and-a-half-year marketing agreement...

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Avenue A Launches Uniglobe.com Campaign
Media

Avenue A Launches Uniglobe.com Campaign

27y Beth Cox

Avenue A Launches Uniglobe.com Campaign

Avenue A, Uniglobe.com's online agency of record,launched a campaign for the travel site to reach travel shoppers throughtargeted online advertising e...

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MetaSound Systems Names AOR
Media

MetaSound Systems Names AOR

27y Beth Cox

MetaSound Systems Names AOR

MetaSound Systems, a provider of digitalaudio solutions, named Battenberg, Fillhardt & Wright Inc. (BF&W) tohandle its integrated marketing campaign. ...

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Wireless to be Led by Same Old Apps
Data insights

Wireless to be Led by Same Old Apps

27y Michael Pastore

Wireless to be Led by Same Old Apps

A study by Cahners In-Stat Group found that wireless Internet access will be led by the same applications that led wireline access, most notably e-mai...

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Looksmart Signs 3-Year Sponsor Deal With PBS
Media

Looksmart Signs 3-Year Sponsor Deal With PBS

27y Beth Cox

Looksmart Signs 3-Year Sponsor Deal With PBS

Search site and directory operation LookSmart signed a deal to underwritefive PBS TV programs for three years each, including"Sesame Street" and the "...

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Bravo! Marketing Reports Doubling of Annual Revenues
Media

Bravo! Marketing Reports Doubling of Annual Revenues

27y Beth Cox

Bravo! Marketing Reports Doubling of Annual Revenu...

Privately held Bravo! Marketing reported billingsof $2 million for the year ended in June, a 100 percent increase over fiscal1998 revenues. Read More...

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Drugstore.com May Begin Account Review
Media

Drugstore.com May Begin Account Review

27y Beth Cox

Drugstore.com May Begin Account Review

Drugstore.com reportedly is contactingmid-size and large West Coast shops about participating in a review for itsestimated $30 million account. Read M...

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Red Sky Launches Promo Site for Miller Beer
Media

Red Sky Launches Promo Site for Miller Beer

27y Beth Cox

Red Sky Launches Promo Site for Miller Beer

Red Sky Interactive launched a new MillerGenuine Draft site as part of Miller's third annual MGD Blind Date promotion. Read More...

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