Palo Alto, CA-based Centraal Corp., providers of the RealNames Web page addressing system,launched an extension to its RealNames technology called "Ac...
View articleDriven by big gains in PC penetration and Web usage, Web/online advertisingexpenditures are predicted to reach $7.1 billion by 2002, according to a ne...
View articleA new ad strategy created by Standard & Poor's interactive investment advisoryservice S&P Personal Wealth and interactiveagency K2 Design contributed ...
View articleNew York City-based Internet ad network DoubleClick Inc., which has seen itsstock soar since the first of the year, said that its board of directors h...
View articleBurlington, MA-based rep firm BURST! Media said it has enabled advancedrich mediaadvertising across its entire network of more than 2,500 member Web s...
View articleHuntington Beach, CA-based Argent Capital Corp. said its plan to acquire 100percent of the common stock of NetVoucher Inc. and its NetVoucher.com "e-A...
View articleNew York City-based VentureDirectWorldwide said it isrelaunching the Free Forum, its network of free offersites on the Internet, with a new look, an i...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleSeattle-based Go2Net Inc., a network ofbranded,technology- and community-driven Web sites, launched its first nationaloffline advertising campaign, de...
View articleInteractive agency Nicholson NY said it hasbegun work on a redesign and relaunch of TheMetropolitan Museum of Art's Web sitefor its collections, progr...
View articleMicrosoft reportedly is expanding its advertising sales force as part of aplan to make its MSN.com Web site one of the top portals on theInternet. Rea...
View articleNew York City-based HotSocket Inc., a Web-based directresponse marketing company, said that Alan Kipust of Proteam.com (formerly Genesis Direct) hasjo...
View articleNew York city-based FreeRide, an e-commerce affinity site, haslaunched a site for advertisers that serves banner ads to people when they want to see t...
View articleAmazon.com and Dell Computer Corp. Wednesday entered amarketing agreement that will link the companies' Web sites and offercustomized content for Amaz...
View articlePortland, OR-based interactive agency eyescream interactive said it hascontracted billings for the first two months of 1999 in excess of thecompany's ...
View articleDespite the attention on the Internet as a recruitment tool, help-wantedclassified advertising is projected to be the most widely-used and effectiveve...
View articlePontiac is sponsoring The Sporting News Online's third annual "Beat theBracket" contest in which fans compete for trips for two to the year 2000men's ...
View articleBerkeley, CA-based rewards marketer Cybergold Inc. launched its newmicropayment "Earn & Spend Community," calling it "the first and only place onthe W...
View articleYahoo Japan Corp., ajoint venture between Yahoo! Inc. of the U.S. and Japan's Softbank Corp., saidit expects pretax profit of 270 million yen ($2.23 m...
View articleOnline ad spending, projected by the Internet Advertising Bureau to be closeto $2 billion for 1998, doesn't seem to be making a dent in newspaper adsp...
View articleViewSonic Corp. teamed with Yahoo! to launch launches the second phase ofits global branding initiative, "ViewSonic on Top, PC Sold Separately." Read ...
View articleNew York City-based 24/7 Media Inc. said that it has added 23new sites, including HomeSeekers.com, to 10 of its 21 content channels in The24/7 Network...
View articleWhat to do when clients want a guaranteed performance deal on direct response campaigns? "No agency should guarantee performance without making sure t...
View articleSanta Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...
View articleDenver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleStarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...
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