Relax. It's Only Interactive
Marketing

Relax. It's Only Interactive

21y Sean Carton

Relax. It's Only Interactive

What is it about online that still makes traditional marketers break out in hives? Read More...

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Disney to Send "Narnia" Clips to iPods
Media

Disney to Send "Narnia" Clips to iPods

21y Kevin Newcomb

Disney to Send "Narnia" Clips to iPods

Fans can sign up to receive video content from "The Lion, The Witch and The Wardrobe" directly on their PCs and video-enabled iPods. Read More...

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The Web Is the Eye of Hurricane Relief
Audience

The Web Is the Eye of Hurricane Relief

21y Rebecca Lieb

The Web Is the Eye of Hurricane Relief

Following the Gulf Coast hurricanes, online donations spiked -- as did the use of alternative news sources. Read More...

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Thanks, Readers
Media

Thanks, Readers

21y Pamela Parker

Thanks, Readers

The U.S.-based crew at ClickZ will be taking a break for the Thanksgiving holiday, so you won't see posts or news out of us for the next few days Read...

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Lycos Launches Sweeps to Populate Planet
Media

Lycos Launches Sweeps to Populate Planet

21y Rebecca Lieb

Lycos Launches Sweeps to Populate Planet

Since last month's launch of Lycos Planet, a social networking plus tools play, the company claims a Planet is currently created every 30 seconds by U...

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A Well-Balanced Linking Strategy
Search

A Well-Balanced Linking Strategy

21y P.J. Fusco

A Well-Balanced Linking Strategy

The tools, and the strategies, for successful link building. Read More...

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Timberland Sets Up Camp for Black Friday
Media

Timberland Sets Up Camp for Black Friday

21y Enid Burns

Timberland Sets Up Camp for Black Friday

Timberland tested its site to optimize it for Black Friday, and will continue to adapt it throughout the holiday shopping season. Read More...

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Targeting Behavior, Maslow's Way
Data insights

Targeting Behavior, Maslow's Way

21y Andy Chen

Targeting Behavior, Maslow's Way

What would Abraham Maslow say about behavioral targeting? Read More...

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Ad-Supported Podcasting: Good Start, But There's More
Marketing

Ad-Supported Podcasting: Good Start, But There's More

21y Dave Evans

Ad-Supported Podcasting: Good Start, But There's M...

If a podcast sponsorship and similar embedded advertising is good, what's better? Read More...

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Understand SpamAssassin for Better Delivery Rates
Email

Understand SpamAssassin for Better Delivery Rates

21y Kirill Popov and Loren McDonald

Understand SpamAssassin for Better Delivery Rates

A peak into how SpamAssassin works, and how to test e-mail before you send. Read More...

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Keyword Prices Rise to the Holiday Occasion
Media

Keyword Prices Rise to the Holiday Occasion

21y Zachary Rodgers

Keyword Prices Rise to the Holiday Occasion

Separate research from DoubleClick and SEMphonic see marketers putting a few extra pennies in the engines' hat. Read More...

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Execs & Accounts for November 23, 2005
Media

Execs & Accounts for November 23, 2005

21y Zachary Rodgers

Execs & Accounts for November 23, 2005

Epsilon Interactive adds travel clients; WDDG to relaunch Wrigley's Candystand.com. Read More...

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Google Tests Pay-Per-Call Ads
Media

Google Tests Pay-Per-Call Ads

21y Zachary Rodgers

Google Tests Pay-Per-Call Ads

The search company's ads break the sound barrier. Read More

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Back Into Pajamas
Media

Back Into Pajamas

21y Rebecca Lieb

Back Into Pajamas

They wore the corporate name for a little over a week, but newly launched blog and news network Open Source Media (OSM) has slipped back into its paja...

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E-Newsletters Must Survive the Preview Pane
Ad Industry Metrics

E-Newsletters Must Survive the Preview Pane

21y Enid Burns

E-Newsletters Must Survive the Preview Pane

About half of all B2B newsletters are read in the preview pane. That leaves below-the-fold content at risk for the trash. Read More...

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Smash Your Vision Statement!
Marketing

Smash Your Vision Statement!

21y Martin Lindstrom

Smash Your Vision Statement!

Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean some...

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AOL's Traffic Engine, AIM, is Revamped
Media

AOL's Traffic Engine, AIM, is Revamped

21y Zachary Rodgers

AOL's Traffic Engine, AIM, is Revamped

AIM Triton plays up the IM client's strength as a driver of traffic across the whole network. Read More...

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Brightcove's Hat Trick: Dollars, Distribution, and Diller
Media

Brightcove's Hat Trick: Dollars, Distribution, and Diller

21y Kevin Newcomb

Brightcove's Hat Trick: Dollars, Distribution, and...

The Internet TV player scored a distribution deal with AOL, along with a round of funding from some top portals. Read More...

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PlanetOut to Distribute Q Television Video
Media

PlanetOut to Distribute Q Television Video

21y Pamela Parker

PlanetOut to Distribute Q Television Video

The gay and lesbian media player wants to boost video ad inventory. Read More...

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Gamers OK With Relevant Ads
Media

Gamers OK With Relevant Ads

21y Kevin Newcomb

Gamers OK With Relevant Ads

In-game ads that enhance the game's alternate reality are tolerated -- and even welcomed -- by gamers, an MEC study found. Read More...

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Parade Adds Online Rewards
Media

Parade Adds Online Rewards

21y Kevin Newcomb

Parade Adds Online Rewards

Visitors will get points for spending time with advertisers' brands. Read More...

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Buying and Selling Ads Based on Performance
Media

Buying and Selling Ads Based on Performance

21y Hollis Thomases

Buying and Selling Ads Based on Performance

Yield Manager: the Ginsu knife of ad servers? Read More...

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RSS on the Rise
Marketing

RSS on the Rise

21y Mark Kingdon

RSS on the Rise

There's no end of ideas when it comes to combining RSS with marketing. Read More...

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Lime Media
Media

Lime Media

21y Zachary Rodgers

Lime Media

Saul Hansell at the Times gives some ink to Lime, the eco-aware and personal growth-oriented multi-platform media play that's backed by Steve Case of ...

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TiVO, iPod Hook Up
Media

TiVO, iPod Hook Up

21y Rebecca Lieb

TiVO, iPod Hook Up

This (subscription required) should move some holiday hardware. The Wall Street Journal reports TiVo plans to enable transfers of recorded programming...

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Web Site Usability and SEO
Search

Web Site Usability and SEO

21y Shari Thurow

Web Site Usability and SEO

Why do usability professionals still not comprehend SEM and SEO? Read More...

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What MySpace Means for Marketers
Media

What MySpace Means for Marketers

21y Zachary Rodgers

What MySpace Means for Marketers

What a dozen branded profiles reveal about this monster of youth media. Read More...

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