Ad Searching With TiVo
Marketing

Ad Searching With TiVo

21y Jeremy Lockhorn

Ad Searching With TiVo

TiVo announces it's working on an ad search functionality. Will users bite? Read More...

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Execs & Accounts for December 5, 2005
Media

Execs & Accounts for December 5, 2005

21y Zachary Rodgers

Execs & Accounts for December 5, 2005

Modem Media gets MD for West; Schwartzfarb joins Business.com; and Outrider wins client. Read More...

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What E-Mail Marketers Can Learn from the NHL
Email

What E-Mail Marketers Can Learn from the NHL

21y Jeanne Jennings

What E-Mail Marketers Can Learn from the NHL

Five e-mail lessons from the National Hockey League. Read More...

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The Sudden iTV Revolution
Marketing

The Sudden iTV Revolution

21y Gary Stein

The Sudden iTV Revolution

After a decade's worth of talk, is the iTV revolution upon us? Read More...

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HGTV Supports TV Giveaway With Web
Media

HGTV Supports TV Giveaway With Web

21y Kevin Newcomb

HGTV Supports TV Giveaway With Web

The fourth annual dream home giveaway combines the reach of television with the engagement of online. Read More...

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Big Mobile Games. Really, Really Big
Media

Big Mobile Games. Really, Really Big

21y Rebecca Lieb

Big Mobile Games. Really, Really Big

Ever wanted to play pong on the side of an entire office building using your cell phone as the controller? Now you can . It's not exactly advertising,...

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TiVo and RFID
Media

TiVo and RFID

21y Pamela Parker

TiVo and RFID

Heard about TiVo's new patent (actual patent link here )? The company's thinking about using RFID technology to personalize television viewing to the ...

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New Rule of E-Mail, Socially Networked
Media

New Rule of E-Mail, Socially Networked

21y Enid Burns

New Rule of E-Mail, Socially Networked

This week Microsoft introduced SNARF , an organization tool that groups e-mail by social networking conventions based on information available on your...

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Ads You Can Only See Online
Media

Ads You Can Only See Online

21y Rebecca Lieb

Ads You Can Only See Online

You'll find these ads online not because they were created for the medium, but rather because they weren't Read More...

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How to Cope With SEM Staffing Shortages, Part 2
Paid Search

How to Cope With SEM Staffing Shortages, Part 2

21y Kevin Lee

How to Cope With SEM Staffing Shortages, Part 2

There are more jobs than there are SEM professionals to fill them. You need the right staff, trained and up-to-speed. Part two of a two-part series. R...

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Firefox Launches Open Source Marketing Campaign
Media

Firefox Launches Open Source Marketing Campaign

21y Kevin Newcomb

Firefox Launches Open Source Marketing Campaign

Staying true to its open source roots, Mozilla Corp. is turning to its community to create video ads and testimonials. Read More...

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New IAB Broadband Video Guidelines: Are They Enough?
Media

New IAB Broadband Video Guidelines: Are They Enough?

21y Ian Schafer

New IAB Broadband Video Guidelines: Are They Enoug...

What do the IAB's new guidelines mean for the industry? Read More...

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What Channel Was That Ad On, Honey?
Marketing

What Channel Was That Ad On, Honey?

21y Rebecca Lieb

What Channel Was That Ad On, Honey?

People search for ads all the time -- but will they search for them on TiVo? Read More...

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Execs & Accounts for December 2, 2005
Media

Execs & Accounts for December 2, 2005

21y Zachary Rodgers

Execs & Accounts for December 2, 2005

Return Path hires Malaspina to head customer acquisition product group; UN Conference on Trade and Development names Elkin to chair meeting on info an...

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AOL Launches Mobile Search
Media

AOL Launches Mobile Search

21y Kevin Newcomb

AOL Launches Mobile Search

Pay-per-click and pay-per-call ads are distributed through the mobile channel. Read More...

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Online Video: Not Just For Kids Anymore
Media

Online Video: Not Just For Kids Anymore

21y Pamela Parker

Online Video: Not Just For Kids Anymore

Those between 35 and 54 accounted for a surprising percentage on online video viewing, a comScore study finds. Read More...

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Mobile Gamers go Direct to Carriers for Content
Audience

Mobile Gamers go Direct to Carriers for Content

21y Enid Burns

Mobile Gamers go Direct to Carriers for Content

Mobile carriers' walled gardens now allow outside in, but their customers stay inside. Read More...

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MSN Promos Shopping With Boxers, Not Briefs
Media

MSN Promos Shopping With Boxers, Not Briefs

21y Rebecca Lieb

MSN Promos Shopping With Boxers, Not Briefs

Run downstairs to do a quick lunchtime errand and what's outside ClickZ HQ? A gigantic, clear-sided truck promoing MSN Shopping Read More...

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YellowPages.com Launches as Potent Local Search Player
Media

YellowPages.com Launches as Potent Local Search Player

21y Zachary Rodgers

YellowPages.com Launches as Potent Local Search Pl...

The AT&T/BellSouth venture is made over as a huge reach vehicle in the IYP space. Read More...

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Bored Media Buyers
Media

Bored Media Buyers

21y Tessa Wegert

Bored Media Buyers

Three antidotes for media buyer ennui. Read More

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Ford Shouts 'Hurra' in Viral Fusion Effort
Media

Ford Shouts 'Hurra' in Viral Fusion Effort

21y Pamela Parker

Ford Shouts 'Hurra' in Viral Fusion Effort

What do Norwegians banging on appliances have in common with Ford's new mid-sized car? Read More...

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Successfully Navigate E-Mail Append
Email

Successfully Navigate E-Mail Append

21y Derek Harding

Successfully Navigate E-Mail Append

How to chose the right vendor for e-mail append. Read More...

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GarageBand Launches Podcasting Tools
Media

GarageBand Launches Podcasting Tools

21y Kevin Newcomb

GarageBand Launches Podcasting Tools

The new Gcast service offers free tools, hosting, and access to podsafe music. Read More...

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BuzzMetrics to Monitor TV Show Buzz
Media

BuzzMetrics to Monitor TV Show Buzz

21y Kevin Newcomb

BuzzMetrics to Monitor TV Show Buzz

New online word-of-mouth measurement practice aims to quantify viewer engagement levels. Read More...

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Google's Online Brand Manager Tells All
Media

Google's Online Brand Manager Tells All

21y Pamela Parker

Google's Online Brand Manager Tells All

Apparently Google's first online brand manager, Doug Edwards, has started a blog for Ex-Googlers called Xooglers Read More...

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From Super Bowl to Super Targeted
Media

From Super Bowl to Super Targeted

21y Pamela Parker

From Super Bowl to Super Targeted

Super Bowl stalwart Anheuser-Busch is shifting ad spending to cable and the Internet, the company said in an investor presentation covered by the WSJ ...

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Fortune Interactive Offers Reputation Management
Media

Fortune Interactive Offers Reputation Management

21y Anna Maria Virzi

Fortune Interactive Offers Reputation Management

It's certainly not the first of its kind, but given that Fortune Interactive's CEO is noted search marketer and blogger Andy Beal , it's worth noting ...

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