Angles of Information
Analytics

Angles of Information

21y Bryan Eisenberg

Angles of Information

How should potential customers approach your company? Read More

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Customers Move to Web to Manage Credit Card Accounts
Marketing

Customers Move to Web to Manage Credit Card Accounts

21y Enid Burns

Customers Move to Web to Manage Credit Card Accoun...

More credit card users go online to manage accounts, reducing customer service costs for the creditor. Read More...

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Yahoo! Finds Tagging Company Delicious
Media

Yahoo! Finds Tagging Company Delicious

21y Pamela Parker

Yahoo! Finds Tagging Company Delicious

The portal buys start-up del.icio.us. Read More

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Microsoft Launches Windows Live Local
Media

Microsoft Launches Windows Live Local

21y Kevin Newcomb

Microsoft Launches Windows Live Local

A local version of its new applications portal is now in beta, with local advertising opportunities. Read More...

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MMA Releases Guidelines for Banner Ads on Phones
Media

MMA Releases Guidelines for Banner Ads on Phones

21y Zachary Rodgers

MMA Releases Guidelines for Banner Ads on Phones

UPDATED: There may not be much of an audience yet, but marketers want to be ready. Read More...

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Yahoo! to Partner With Aussie TV Network
Media

Yahoo! to Partner With Aussie TV Network

21y Kevin Newcomb

Yahoo! to Partner With Aussie TV Network

The joint venture with Seven Network will let Yahoo! create cross-media packages for advertisers. Read More...

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Metrics Madness
Marketing

Metrics Madness

21y Pamela Parker

Metrics Madness

Sometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...

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Execs & Accounts for December 9, 2005
Media

Execs & Accounts for December 9, 2005

21y Zachary Rodgers

Execs & Accounts for December 9, 2005

Fallon creates interactive billboard for Time Magazine; DMA names Wetzler to SEM council. Read More...

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The Digital Doppler Effect
Media

The Digital Doppler Effect

21y Dorian Sweet

The Digital Doppler Effect

Finding where you stand in the continuum is difficult but critical to success. Read More...

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E-Mail Consolidation Continues
Media

E-Mail Consolidation Continues

21y Pamela Parker

E-Mail Consolidation Continues

E-mail service provider Quris, which was majority-owned by Charles Schwab Corp Read More...

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Are Big Brands Lost in Local Search?
Local

Are Big Brands Lost in Local Search?

21y Phil Stelter

Are Big Brands Lost in Local Search?

How big-brand advertisers can leverage local search. Read More...

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Online Advertising's Tipping Point Approaches
Media

Online Advertising's Tipping Point Approaches

21y Kevin Newcomb

Online Advertising's Tipping Point Approaches

Piper Jaffray predicts online spending growth could accelerate later next year. Read More...

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OPA's Zimbalist Departs for NYT
Media

OPA's Zimbalist Departs for NYT

21y Zachary Rodgers

OPA's Zimbalist Departs for NYT

After four years with the Online Publishers Association, Zimbalist will lead development on NYTCo's Boston.com city portal and mobile initiatives. Rea...

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BusinessWeek's International Strategy Shifts Online
Media

BusinessWeek's International Strategy Shifts Online

21y Pamela Parker

BusinessWeek's International Strategy Shifts Onlin...

European and Asian editions will be online only starting next year. Read More...

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P&G Tunes Up Housework Soundtrack
Media

P&G Tunes Up Housework Soundtrack

21y Pamela Parker

P&G Tunes Up Housework Soundtrack

The packaged goods giant adds digital downloads to Home Made Simple. Read More...

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U.S. Army Account to McCann Erickson
Media

U.S. Army Account to McCann Erickson

21y Enid Burns

U.S. Army Account to McCann Erickson

UPDATED: After a long search, the U.S. Army taps McCann Erickson to handle ad duties, including its GoArmy.com Web presence. Read More...

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Is Your Media Campaign Integrated?
Media

Is Your Media Campaign Integrated?

21y Tessa Wegert

Is Your Media Campaign Integrated?

As consumers dedicate more of their media consumption time to the Web, campaign integration is more critical than ever. Read More...

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Speaking of Widening Beta Releases....
Media

Speaking of Widening Beta Releases....

21y Pamela Parker

Speaking of Widening Beta Releases....

As the invitations to join the beta of the Yahoo! Publisher Network were wending their way to our staffers' inboxes, I received another invite Read Mo...

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Ballmer on Online Ads
Media

Ballmer on Online Ads

21y Pamela Parker

Ballmer on Online Ads

From a Reuters article : "Online advertising is of keen interest to us and I have absolutely nothing to say about the AOL deal or no deal whatever," s...

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Bulk Keyword Buyers' Worried Minds
Media

Bulk Keyword Buyers' Worried Minds

21y Zachary Rodgers

Bulk Keyword Buyers' Worried Minds

For every new development in search, and there are many, there's an evergreen issue that never gets enough attention Read More...

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Filmloop Begins eBay Motors Pilot
Media

Filmloop Begins eBay Motors Pilot

21y Zachary Rodgers

Filmloop Begins eBay Motors Pilot

As expected , Filmloop has launched a pilot program to stream eBay Motors listings to their desktop "photocasting" application Read More...

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More moves at Websourced
Media

More moves at Websourced

21y Enid Burns

More moves at Websourced

It appears the reports about Pat Martin leaving Websourced in September and October were not far off the mark, if a bit premature. Think Partnership a...

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Tune Up Your E-Mail Program With SpamAssassin
Email

Tune Up Your E-Mail Program With SpamAssassin

21y Kirill Popov and Loren McDonald

Tune Up Your E-Mail Program With SpamAssassin

A step-by-step guide to seeing your e-mail the way this spam filter does. Read More...

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Consideration-Cycle Marketing: Your New Best Friend
Marketing

Consideration-Cycle Marketing: Your New Best Friend

21y Dave Evans

Consideration-Cycle Marketing: Your New Best Frien...

Four ways marketers can leverage the consideration channel. Read More...

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SourceTool Launches as Business Supplier Directory
Media

SourceTool Launches as Business Supplier Directory

21y Zachary Rodgers

SourceTool Launches as Business Supplier Directory

Former execs from ThomasB2B.com launch a new B2B directory. Read More...

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Dot-Coms Return Ad Dollars to the Web
Media

Dot-Coms Return Ad Dollars to the Web

21y Enid Burns

Dot-Coms Return Ad Dollars to the Web

Advertising on the Web was up in the first three quarters of the year as blue-chips and dot-coms move their dollars to the channel. Read More...

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Diamond Marketer Tells Holiday Love Story Online
Media

Diamond Marketer Tells Holiday Love Story Online

21y Enid Burns

Diamond Marketer Tells Holiday Love Story Online

An integrated campaign for the Diamond Trading Company brings rich media and user-submitted content to the forefront. Read More...

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