Blog 'Empire' Indispensibles
Media

Blog 'Empire' Indispensibles

21y Zachary Rodgers

Blog 'Empire' Indispensibles

Love this transparency Read More

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Yahoo! Adds RSS to Mail Beta
Media

Yahoo! Adds RSS to Mail Beta

21y Rebecca Lieb

Yahoo! Adds RSS to Mail Beta

Yahoo! announced today that RSS feeds will be integrated into its new (and very Outlook-y) version of Mail Read More...

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Should Internet Marketers Track User Behavior?
Data insights

Should Internet Marketers Track User Behavior?

21y David Rittenhouse

Should Internet Marketers Track User Behavior?

Consider the ethical issues behind behavioral targeting. Read More...

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Quova Updates Geo-Targeting Products with Ads in Mind
Media

Quova Updates Geo-Targeting Products with Ads in Mind

21y Kevin Newcomb

Quova Updates Geo-Targeting Products with Ads in M...

Quova has created vertical solutions for targeting ads and content, and has added professional services to ease implementation. Read More...

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WhenU Launches Comparison Shopping Tool
Media

WhenU Launches Comparison Shopping Tool

21y Kevin Newcomb

WhenU Launches Comparison Shopping Tool

A new application from the adware provider delivers competitive offers from WhenU advertisers for products a user researched online. Read More...

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Google Personalized Search Leaves Google Labs
Search

Google Personalized Search Leaves Google Labs

21y Chris Sherman

Google Personalized Search Leaves Google Labs

Google's personalized search has graduated from Google Labs. It's now available on Google.com and to users on 38 other worldwide Google domains. Read ...

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My E-Newsletter Experience: Key Lessons
Email

My E-Newsletter Experience: Key Lessons

21y Karen Gedney

My E-Newsletter Experience: Key Lessons

After two issues, Karen's e-newletter has generated the type of problems independent consultants want to have. Read More...

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Microsoft Tests Classified Format
Media

Microsoft Tests Classified Format

21y Enid Burns

Microsoft Tests Classified Format

Microsoft is conducting an internal beta of a new classifieds offering that will allow users to choose their own audience. Read More...

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Execs & Accounts for November 30, 2005
Media

Execs & Accounts for November 30, 2005

21y Zachary Rodgers

Execs & Accounts for November 30, 2005

Times promotes Racer to VP of sales; CondéNet secures Avenue A | Razorfish; Google names Mather to board. Read More...

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HBO Sets Good Gifters Apart from the Bad
Media

HBO Sets Good Gifters Apart from the Bad

21y Enid Burns

HBO Sets Good Gifters Apart from the Bad

An Atmosphere BBDO campaign for HBO Video aims to bring back the good gift this holiday season. Read More...

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Mobile as the next promotional medium?
Media

Mobile as the next promotional medium?

21y Pamela Parker

Mobile as the next promotional medium?

Veteran rappers Public Enemy are using mobile to promote their latest album, "New Whirl Odor." They'll use m-Qube's mobile platform to deliver rington...

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Slinky Rings In 60th Anniversary
Marketing

Slinky Rings In 60th Anniversary

21y Rebecca Lieb

Slinky Rings In 60th Anniversary

To commemorate the classic toy's 60th year on the planet, the folks at AG Interactive, the new media subsidiary of American Greetings, want your cell ...

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Chrysler Hits the Road with New Advergame
Media

Chrysler Hits the Road with New Advergame

21y Kevin Newcomb

Chrysler Hits the Road with New Advergame

The game's puzzle-building approach hopes to engage the brand's core target audience of women without alienating men. Read More...

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Harvesters Still at Work But Spam More Manageable
Media

Harvesters Still at Work But Spam More Manageable

21y Pamela Parker

Harvesters Still at Work But Spam More Manageable

An agency study finds technology, vigilance and other techniques are making consumers' inboxes less polluted. Read More...

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Local.com Adds Local Shopping Links
Media

Local.com Adds Local Shopping Links

21y Kevin Newcomb

Local.com Adds Local Shopping Links

ShopLocal's online circulars will be featured in relevant local search results. Read More...

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'Tis the Season of Brand Emotion. Are You Listening?
Marketing

'Tis the Season of Brand Emotion. Are You Listening?

21y Pete Blackshaw

'Tis the Season of Brand Emotion. Are You Listenin...

How well do you understand consumer emotions? Read More...

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IAB Issues Guidelines for In-Stream Video Ads
Media

IAB Issues Guidelines for In-Stream Video Ads

21y Zachary Rodgers

IAB Issues Guidelines for In-Stream Video Ads

Recommendations for "broadband video commercials" are nearly identical to a set the group floated in May, prior to a feedback period. Read More...

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Coming to Grips With Google Analytics
Media

Coming to Grips With Google Analytics

21y Pete Lerma

Coming to Grips With Google Analytics

It's Google and it's free. But is Google Analytics the right choice for your business? Read More...

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Marchex Adds Pay-Per-Call
Media

Marchex Adds Pay-Per-Call

21y Zachary Rodgers

Marchex Adds Pay-Per-Call

The pay-per-call news continues to flow Read More

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Nokia's Blog Strategy for the N90
Media

Nokia's Blog Strategy for the N90

21y Pamela Parker

Nokia's Blog Strategy for the N90

Nokia has launched a "blogger relations" blog aimed at getting out info about its new N90 phone, which offers advanced photography options (including ...

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Taxi-ing to Mobile Advertising's Future
Media

Taxi-ing to Mobile Advertising's Future

21y Pamela Parker

Taxi-ing to Mobile Advertising's Future

Ever wished you could go online while stuck in traffic -- or imagined the untapped potential of reaching an interactive audience in transit? If so, yo...

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Direct Revenue Dons White Hat with New Network Plans
Media

Direct Revenue Dons White Hat with New Network Plans

21y Pamela Parker

Direct Revenue Dons White Hat with New Network Pla...

The new, as yet unnamed network, will display ads on Web pages rather than in pop-ups. Read More...

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AdWords vs. adCenter: The Personalization Factor
Search

AdWords vs. adCenter: The Personalization Factor

21y Mike Grehan

AdWords vs. adCenter: The Personalization Factor

In Shanghai, Mike finds what may be Google's Achilles heel. Read More...

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TiVo Developing Ad Search Capability
Media

TiVo Developing Ad Search Capability

21y Kevin Newcomb

TiVo Developing Ad Search Capability

A new feature expected in the spring will allow viewers to search for TV ads by category and keywords. Read More...

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Execs & Accounts for November 28, 2005
Media

Execs & Accounts for November 28, 2005

21y Zachary Rodgers

Execs & Accounts for November 28, 2005

AKQA hires Krivin as client services director; Fallon work for Sony called off; Brooklyn agencies build a viral site for 2006 film "Pulse." Read More...

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New Firm to Consolidate Local Media Buys
Media

New Firm to Consolidate Local Media Buys

21y Zachary Rodgers

New Firm to Consolidate Local Media Buys

Centro wants to be the place to go for local media buys online. It's already secured nearly ten million in commitments for 2006. Read More...

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Watch Your Step: Seven E-Mail Landmines
Email

Watch Your Step: Seven E-Mail Landmines

21y Jeanniey Mullen

Watch Your Step: Seven E-Mail Landmines

Landmines cause e-mail programs to blow up. What they are... and how to avoid them. Read More...

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