Reviews on SuperPages.com
Media

Reviews on SuperPages.com

21y Pamela Parker

Reviews on SuperPages.com

Verizon's SuperPages.com is jumping on the review bandwagon, adding a feature that lets users review restaurants, hair salons, plumbers and other loca...

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Is Google Ad-Server Shopping?
Media

Is Google Ad-Server Shopping?

21y Rebecca Lieb

Is Google Ad-Server Shopping?

The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue, Too [subscription required] Rea...

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Successful E-Mail Tactics: Entrance and Exit Strategies
Email

Successful E-Mail Tactics: Entrance and Exit Strategies

21y Jeanniey Mullen

Successful E-Mail Tactics: Entrance and Exit Strat...

Entrance and exit strategies are critical to your e-mail program contact flow. Some tips to get you started. Read More...

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Newspapers Try a Richer Online Circular
Media

Newspapers Try a Richer Online Circular

21y Zachary Rodgers

Newspapers Try a Richer Online Circular

Gannett-owned PointRoll launches "Paperboy," an expandable unit that lets national retailers target promotions by region. Read More...

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Web 2.0 Marketing
Marketing

Web 2.0 Marketing

21y Sean Carton

Web 2.0 Marketing

Six marketing rules for online's newest ecosystem. Read More

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Online SEO Information: Trick or Treat?
Search

Online SEO Information: Trick or Treat?

21y Mike Grehan

Online SEO Information: Trick or Treat?

The treat beats the trick: two SEO myths dispelled. Read More...

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Crimefighting Tech Put to Marketing Use
Media

Crimefighting Tech Put to Marketing Use

21y Zachary Rodgers

Crimefighting Tech Put to Marketing Use

A new mobile marketing campaign for Coca-Cola in Germany uses image recognition technology, and may be a sign of things to come. Read More...

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Execs & Accounts for October 31, 2005
Media

Execs & Accounts for October 31, 2005

21y Zachary Rodgers

Execs & Accounts for October 31, 2005

Dow Jones hires Molland as GM for MarketWatch; Steve Case resigns from Time Warner board; Google hires a VP of global communications. Read More...

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Scripps Kicks Off Online Series' with "Eat This"
Media

Scripps Kicks Off Online Series' with "Eat This"

21y Pamela Parker

Scripps Kicks Off Online Series' with "Eat This"

Microsoft sponsors the company's first original online-only show. Read More...

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120 'Feature' Films for the VW Passat
Media

120 'Feature' Films for the VW Passat

21y Enid Burns

120 'Feature' Films for the VW Passat

Short iconic films are designed to generate buzz about the 2006 Volkswagen Passat. Read More...

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Word-of-iPod
Media

Word-of-iPod

21y Rebecca Lieb

Word-of-iPod

iPods owners are significantly more likely to create and spread online consumer-generated media (CGM), and that will likely increase with the incorpor...

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How Much Is Your Blog Worth?
Media

How Much Is Your Blog Worth?

21y Rebecca Lieb

How Much Is Your Blog Worth?

Ever wonder about the dollar value of your blog? Dane Carlson built a caluculator on Technorati's API to ostensibly figure out the worth of your blog,...

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Does Size Matter for ESPs?
Marketing

Does Size Matter for ESPs?

21y Rebecca Lieb

Does Size Matter for ESPs?

Was your e-mail service provider just snapped up by a large corporation? If so, does it matter? Read More...

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Better Targeting With adCenter
Paid Search

Better Targeting With adCenter

21y Kevin Lee

Better Targeting With adCenter

How adCenter improves the PPC auction place -- and how to get invited to the party. Read More...

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Execs & Accounts for October 28, 2005
Media

Execs & Accounts for October 28, 2005

21y Zachary Rodgers

Execs & Accounts for October 28, 2005

MTV Networks names a chief digital officer; Experclick hires two from ValueClick. Read More...

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LookSmart Searches for Vertical Comeback
Media

LookSmart Searches for Vertical Comeback

21y Pamela Parker

LookSmart Searches for Vertical Comeback

The company bets big on proprietary content, unveiling 161 new topic-specific search sites. Read More...

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Display Keeps MSN Afloat
Media

Display Keeps MSN Afloat

21y Enid Burns

Display Keeps MSN Afloat

Advertising revenue grew 20 percent over the same period last year. Read More...

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TV Online: Who's Paying the Bill?
Media

TV Online: Who's Paying the Bill?

21y Dorian Sweet

TV Online: Who's Paying the Bill?

With television invading the Internet, we need to know who's going to pay for it -- and how. Read More...

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What Have You Done for Your Customers Lately?
Analytics

What Have You Done for Your Customers Lately?

21y Bryan Eisenberg

What Have You Done for Your Customers Lately?

Four ways to maximize post-transaction customer retention opportunities. Read More...

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MTV In Cross-Platform Marketing Deal with Epic, Sony BMG
Media

MTV In Cross-Platform Marketing Deal with Epic, Sony BMG

21y Zachary Rodgers

MTV In Cross-Platform Marketing Deal with Epic, So...

MTV will stream some albums online prior to their street releases and produce related content for mobile phones as part of a marketing alliance with S...

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'Panic' on the Streets of London (Media Companies)
Media

'Panic' on the Streets of London (Media Companies)

21y Pamela Parker

'Panic' on the Streets of London (Media Companies)

It's not news to readers of ClickZ that the Internet is bringing about seismic change in the media world, but here's more confirmation (via Reuters) f...

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YellowPages.com’s Strategic Advantage
Local

YellowPages.com’s Strategic Advantage

21y Justin Sanger

YellowPages.com’s Strategic Advantage

Local search and IYPs aren’t competing ideas. YellowPages.com’s understanding of this gives it an edge in the marketplace. Read More...

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Goodmail Offers Fast Track to Customer Inboxes
Media

Goodmail Offers Fast Track to Customer Inboxes

21y Kevin Newcomb

Goodmail Offers Fast Track to Customer Inboxes

E-mail senders using Goodmail's reputation and accreditation services will now more easily reach the inboxes of users of AOL and Yahoo! mail services....

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WSJ Holds Online Open House
Media

WSJ Holds Online Open House

21y Kevin Newcomb

WSJ Holds Online Open House

The Journal hopes to add paid subscribers, and make a few bucks on advertising along the way. Read More...

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Silverpop Adds Personalize-able RSS
Media

Silverpop Adds Personalize-able RSS

21y Pamela Parker

Silverpop Adds Personalize-able RSS

The ESP is first to intro a service that brings e-mail-like capabilities to RSS. Read More...

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Delivering Non-Ad Ads
Media

Delivering Non-Ad Ads

21y Tessa Wegert

Delivering Non-Ad Ads

The elements of a stealth campaign. Read More

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Deliverability Slips At ISP Level
Data insights

Deliverability Slips At ISP Level

21y Enid Burns

Deliverability Slips At ISP Level

Gross e-mail deliverability rates fell three percent in the past quarter; while false positive filtering rates improved for most ISPs. Read More...

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