Fuse Courts MySpacers
Media

Fuse Courts MySpacers

21y Zachary Rodgers

Fuse Courts MySpacers

Fuse coaxes unsigned musicians on MySpace to pass along their best video material for a shot at distribution on its VOD channel. Read More...

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EVB Wins BestBuy and Sunkist, Hires President
Media

EVB Wins BestBuy and Sunkist, Hires President

21y Zachary Rodgers

EVB Wins BestBuy and Sunkist, Hires President

A branded content specialist wins four accounts and names a new president. Read More...

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User-Generated Travel
Media

User-Generated Travel

21y Pamela Parker

User-Generated Travel

This must be what Terry Semel was alluding to at Web 2.0 when he talked about travel as an area in which much of Yahoo!'s content would be user-genera...

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Google Base Live
Media

Google Base Live

21y Pamela Parker

Google Base Live

Google Base -- or at least some pages of it -- is now live at base.google.com Read More...

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How Will You First Hear the News?
Media

How Will You First Hear the News?

21y Rebecca Lieb

How Will You First Hear the News?

Like a lot of other Americans, we're waiting for indictments to be handed down in the Valerie Plame leak case Read More...

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2005 Eyeblaster Awards: Voting Open
Media

2005 Eyeblaster Awards: Voting Open

21y Zachary Rodgers

2005 Eyeblaster Awards: Voting Open

Cast your vote for this year's Eyeblaster Creative Awards . The '05 awards are divided into North American and international categories Read More...

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Cheerioke
Media

Cheerioke

21y Zachary Rodgers

Cheerioke

A new sub-chapter in the marriage of phone to Web Read More

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E-Mail Headers: Where the Action Is
Email

E-Mail Headers: Where the Action Is

21y Kirill Popov and Loren McDonald

E-Mail Headers: Where the Action Is

The most important part of an e-mail message may be something outside of the creative process: the e-mail header. How to decipher it. Read More...

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Search vs. the Splogosphere
Search

Search vs. the Splogosphere

21y P.J. Fusco

Search vs. the Splogosphere

Spam blogs have swollen search engines’ indexes with... spam. What are users, brands, and e-commerce merchants to do? Read More...

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Behavioral Targeting: Beyond Online
Data insights

Behavioral Targeting: Beyond Online

21y Andy Chen

Behavioral Targeting: Beyond Online

Address the deeper implications -- and the bigger picture -- of behavioral targeting. Read More...

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Google Tests Potential Classifieds-Killer
Media

Google Tests Potential Classifieds-Killer

21y Pamela Parker

Google Tests Potential Classifieds-Killer

The search engine is trying 'a new way for content owners to submit their content to Google.' Read More...

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Panasonic Brings TV Campaign Story Online
Media

Panasonic Brings TV Campaign Story Online

21y Kevin Newcomb

Panasonic Brings TV Campaign Story Online

The "Color of Mystery" online campaign picks up where the TV spots left off. Read More...

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Execs & Accounts for October 26, 2005
Media

Execs & Accounts for October 26, 2005

21y Zachary Rodgers

Execs & Accounts for October 26, 2005

Wieden+Kennedy wins Coke; iCrossing names executive creative director. Read More...

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Intellectual Calisthenics
Marketing

Intellectual Calisthenics

21y David Cohen

Intellectual Calisthenics

Interactive advertising would be so much more effective if we could... Read More...

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OPA: Local Sites Must Find the Right Measurement Tool
Media

OPA: Local Sites Must Find the Right Measurement Tool

21y Enid Burns

OPA: Local Sites Must Find the Right Measurement T...

Surveys or panels? The resulting audience statistics vary widely. Read More...

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MRM Rebrands to Reflect Restructuring
Media

MRM Rebrands to Reflect Restructuring

21y Pamela Parker

MRM Rebrands to Reflect Restructuring

The agency network drops the 'partners.' Read More

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Forbes.com Launches Sprint-Sponsored Special Section
Media

Forbes.com Launches Sprint-Sponsored Special Section

21y Kevin Newcomb

Forbes.com Launches Sprint-Sponsored Special Secti...

The newly merged communications company is the sole sponsor of a special report with an all-star cast of guest authors and experts. Read More...

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ZenithOptimedia Raises Internet Forecast
Media

ZenithOptimedia Raises Internet Forecast

21y Enid Burns

ZenithOptimedia Raises Internet Forecast

The media buying giant says revenue in the channel is increasing three times faster than the all-media average. Read More...

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Weinstein Bros Name Digital Agency for New Company
Media

Weinstein Bros Name Digital Agency for New Company

21y Zachary Rodgers

Weinstein Bros Name Digital Agency for New Company

The Weinstein Company taps Deep Focus to handle all online marketing. Read More...

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How to Find a Perfect Brand Partnership
Marketing

How to Find a Perfect Brand Partnership

21y Martin Lindstrom

How to Find a Perfect Brand Partnership

Partnerships have been around forever. Yet few brand Web sites leverage this basic business concept. Read More...

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What to Do When Your Client Wants a Chicken
Marketing

What to Do When Your Client Wants a Chicken

21y Mark Kingdon

What to Do When Your Client Wants a Chicken

How to create a great viral experience. Read More...

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AOL Targets College Crowd in First AIM Ad Effort
Media

AOL Targets College Crowd in First AIM Ad Effort

21y Pamela Parker

AOL Targets College Crowd in First AIM Ad Effort

The company has named an agency of record for AIM and also unveiled a new logo. Read More...

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Training Online Media Buyers
Media

Training Online Media Buyers

21y Hollis Thomases

Training Online Media Buyers

What do online media buying newbies need to know? A Q and A with Leslie Laredo. Read More...

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Delivra
Email

Delivra

21y rumo

Delivra

Delivra offers an e-mail software-as-a-service and list rental service. Read More

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From COO to CPT?
Media

From COO to CPT?

21y Pamela Parker

From COO to CPT?

Who knew Dynamic Logic COO Tom Deierlein graduated from West Point and, once-upon-a-time, was an Airborne Ranger ? A lot of his industry colleagues di...

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Someone Forgot to Tell the Yahoo! House Ads People
Media

Someone Forgot to Tell the Yahoo! House Ads People

21y Pamela Parker

Someone Forgot to Tell the Yahoo! House Ads People

Yahoo! Search Marketing has dropped its $20/month minimum spend , but apparently that message hasn't gotten spread widely enough yet Read More...

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AdAge Cynically Leverages Blogosphere
Media

AdAge Cynically Leverages Blogosphere

21y Rebecca Lieb

AdAge Cynically Leverages Blogosphere

Combine dubious research (comprised of admitted "best-guess extrapolation"), a couple of expert quotes, and the word "blog" in the headline Read More...

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