The 'Sisterhood of the Traveling Pants' gets the viral treatment in a campaign aimed at catering to the movie's teen audience. Read More...
View articleCan customer loyalty based on human interaction coexist with the trend of self-service technologies that remove humans from the mix? Read More...
View articleA marketer and 3D gaming fan has built an ad network inside the popular MMORPG. Read More...
View articleThe check's not in the mail anymore. Direct mail is at a crossroads: leverage technology or face irrelevance. Read More...
View articleTV players begin to jockey for online traffic. Read More...
View articleMedia grew 60 percent over the year-ago quarter. Read More...
View articleTerms of the deal call for the data giant to pay up to $380 million. Read More...
View articleTop online advertisers get new brand steward. Read More...
View articleMobile marketing is on the verge of a major explosion in North America. Campaigns that don't include mobile may become ancient history. Read More...
View articleAn outdoor, Web and wireless effort tries to make Americans' decision about flying BA a 'Doddle.' Read More...
View articleCorporate firewalls don't snuff all forms of spyware, leaving room for some malicious programs to eke their way onto enterprise desktops. Read More...
View articleMany business still don't recognize e-mail's growing importance in customer relations. Replace CRM with 'customer optimization management.' Read More...
View articleCleaning up its distribution network continues to cause issues, but the company's hoping it results in long-term improvements. Read More...
View articleTargeting prospects -- and the bottom line. Read More...
View articlePay-per-call is rapidly gaining traction among search marketers. If you’re not familiar with the format, it’s worth a look. Read More...
View articleIn the highly competitive online lending arena, E-Loan's brand messages have moved from 'easy and affordable' to 'safe and reliable.' Read More...
View articleYahoo!/Burnett extend 'Apprentice' relationship; IDG Entertainment names a national ad sales director; Jumpstart Digital hires director of ad operatio...
View articleWouldn't it be great if digital ad opportunities could be combined with robust mobile services? Read More...
View articleTwo blogs will target urban hipsters and the environmentally conscious. Read More...
View articleAll three units come in strong; Avenue A/Razorfish garners more interest in its full suite of services. Read More...
View articleFinancial institutions need to hit a range of search terms to catch in-market searchers. Read More...
View articleRevenue growth was led by financial services businesses, along with local and media services. Read More...
View articleAs ad revenues rise, the company pins hopes for continued success on generating additional inventory. Read More...
View articleThe latest effort from Nike's iD division lets cell phone users design shoes using the Reuters sign as a palette -- and then buy the footwear. Read Mo...
View articleSure, blogs are a great marketing tool. But curb your enthusiasm! Read More...
View articleThe debut of the trailer for the upcoming 'Chronicles of Narnia' film will take place simultaneously across Web, TV, and mobile phones. Read More...
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