Simultaneous media usage may be the bigger problem for advertisers as research found that digital video recorder users are watching more hours of TV p...
View articleReal estate professionals are spending more on technology products, services, and training to improve productivity and enhance business offerings. Rea...
View articleValueClick's online advertising arm launches a new package of banner ads, keyword listings and rich media ads, sold on a CPC basis. Read More...
View articleKelley Blue Book selects Revenue Science for behavioral targeting; David Berkowitz leaves eMarketer for icrossing; EarthQuake Media promotes Santoro. ...
View articleThere's a good reason why customers aren't hearing your message. Read More...
View articleHow to use Froogle: a two-part interview with Craig Nevill-Manning. Read More...
View articleHow to use Froogle: a two-part interview with Craig Nevill-Manning. Read More...
View articleThe e-mail marketer's latest release reports e-mail delivery and response rates broken down by ISP, among other things. Read More...
View articleThose who interact with some level of government are more comfortable using non-electronic communication methods, particularly if the reason for conta...
View articleThe Newport, RI-based marketing solutions firm adds integrated analytics to its collection of Ion technology tools. Read More...
View articleOnline ad revenues continue their climb. Read More...
View articleUPDATE: Monster Worldwide buys Tickle; Burst! adds behavioral targeting from Tacoda; YellowPages.com rolls out PPC platform; E-mail audit firm launche...
View articleInteractive ads can establish a connection before a consumer visits your site. Read More...
View articleThird-party e-mail accreditation becomes a reality at last. E-mailers who do their homework will get good report cards. Read More...
View articleA data and technology licensing deal with 24/7 Real Media brings behavioral targeting to the sponsored links environment. Read More...
View articleCommission Junction launches a new text-based ad channel that ranks and places text ads according to performance and bid price, without regard for con...
View articleAQuantive integrates GoToast, goes after small- and medium-sized businesses. Read More...
View articleToo many companies are determined to grow horizontally. Why can't they be happy with focused, profitable businesses? Read More...
View articleFourteen pointers for a successful AdSense banner ad campaign. Read More...
View articleEnpocket survey shows quickening mobile use in U.S.; U.K. mobile users get 'Any Question Answered.' Read More...
View articleIAB gets new members; Forbes.com hires sales manager in London; and Roving Software changes its moniker. Read More...
View articleOrganizations are planning major Web site development initiatives for 2004 that will focus on improving usability and enhancing the customer experienc...
View articleEverything counts in Web site conversion, including the Web forms on your site. Part two of a series. Read More...
View articleThe sports content publisher is apparently up for sale. Read More...
View articleDo-not-call control freaks. Always on, and almost always unavailable. Read More...
View articleHow to shop for an e-mail vendor. Part one of a two-part series. Read More...
View articleTwo California anti-spyware bills make progress, one sailing through the full Senate and the other gaining committee approval in the Assembly. Read Mo...
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