Eyeblaster Bows In-Stream Video Product
Media

Eyeblaster Bows In-Stream Video Product

22y Zachary Rodgers

Eyeblaster Bows In-Stream Video Product

Eyeblaster is betting there's room for a third party to enable in-stream video advertising, a la MSN Video or ESPN Motion. Read More...

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Equal-Access Site Design
Marketing

Equal-Access Site Design

22y Julian Smith

Equal-Access Site Design

Good reasons, and legal imperatives, to make your Web site accessible to disabled users. Read More...

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Authentication: A Good Start, Not a Final Answer
Email

Authentication: A Good Start, Not a Final Answer

22y Ben Isaacson

Authentication: A Good Start, Not a Final Answer

E-mail authentication's future, and how it will affect legitimate e-mailers. Read More...

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Bits & Bytes for June 7, 2004
Media

Bits & Bytes for June 7, 2004

22y Janis Mara

Bits & Bytes for June 7, 2004

Brightmail, IronPort target ISPs, SMBs; WebSourced acquires Engine Studio; Shareholders approve FindWhat.com, Espotting merger. Read More...

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Manticore Upgrades, Scores New Clients
Media

Manticore Upgrades, Scores New Clients

22y Janis Mara

Manticore Upgrades, Scores New Clients

The online marketing optimization software company rolls out an upgrade and scores two retail clients. Read More...

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Questions for the Viral & Buzz Marketing Association's Justin Kirby
Media

Questions for the Viral & Buzz Marketing Association's Justin Kirby

22y Zachary Rodgers

Questions for the Viral & Buzz Marketing Associati...

A new group will attempt to rationalize a so-far mysterious phenomenon: viral interest. Co-founder Justin Kirby discusses the association's charter, a...

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Poindexter Adds Publisher Inventory Optimization
Media

Poindexter Adds Publisher Inventory Optimization

22y Janis Mara

Poindexter Adds Publisher Inventory Optimization

Poindexter goes head-to-head with behavioral targeting technology vendors. Read More...

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The State of Ad Serving
Marketing

The State of Ad Serving

22y Eric Picard

The State of Ad Serving

Discrepancies, inventory control, and rich media issues in ad serving. Read More...

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Execs & Accounts for June 7, 2004
Media

Execs & Accounts for June 7, 2004

22y Zachary Rodgers

Execs & Accounts for June 7, 2004

Zentropy completes site redesign for The Producers Guild of America's new media council; two agencies execute rich sequences for Absolut's Web site. R...

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The Deadly Duo: Spam and Viruses, May 2004
Data insights

The Deadly Duo: Spam and Viruses, May 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, May 2004

The spam volume remains unchanged over the month, but Internet users don't have reason to celebrate, as the plateau is not indicative of an imminent d...

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When to Kill a Keyword Listing
Paid Search

When to Kill a Keyword Listing

22y Kevin Lee

When to Kill a Keyword Listing

When do you drop a keyword listing out of high-volume, premium positions? When do you remove it from a campaign altogether? Strategies and tactics. Re...

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Bits and Bytes for June 4, 2004
Media

Bits and Bytes for June 4, 2004

22y Janis Mara

Bits and Bytes for June 4, 2004

WhenU hires an investment bank and LookSmart teams with UC Berkeley. Read More...

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What Do Women Want?
Marketing

What Do Women Want?

22y Rebecca Lieb

What Do Women Want?

Broadcasters may wonder where the boys are, but woman are easy to find. They're more likely to be online than anywhere else. Read More...

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Execs & Accounts for June 4, 2004
Media

Execs & Accounts for June 4, 2004

22y Zachary Rodgers

Execs & Accounts for June 4, 2004

Forbes.com promotes Michael Smith; Business.com adds two East coast sales directors; Match.com taps Mullen for public relations. Read More...

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Gawker Media, Nike Team for Blog Promotion
Media

Gawker Media, Nike Team for Blog Promotion

22y Janis Mara

Gawker Media, Nike Team for Blog Promotion

Nike's 'Art of Speed' project is celebrated -- and promoted -- on a blog created by Gawker Media. Read More...

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Wireless Watch for June 4, 2004
Media

Wireless Watch for June 4, 2004

22y Zachary Rodgers

Wireless Watch for June 4, 2004

Fans text to American Idol in record numbers; A trans-Atlantic deal brings hit U.K. apps West. Read More...

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Benchmarking an Average Conversion Rate
Analytics

Benchmarking an Average Conversion Rate

22y Bryan Eisenberg

Benchmarking an Average Conversion Rate

What's the average conversion rate in your industry? Read More...

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The New "E-Lectorate"
Email

The New "E-Lectorate"

22y Al DiGuido

The New "E-Lectorate"

Politically correct: Candidates must learn to campaign to a new constituency -- online voters. Read More...

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Online Lessons Learned... and Not Learned
Media

Online Lessons Learned... and Not Learned

22y Tessa Wegert

Online Lessons Learned... and Not Learned

A comparative look at what big business has, and hasn't, mastered online. Read More...

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Friendster Recruits a CEO From Network TV
Media

Friendster Recruits a CEO From Network TV

22y Zachary Rodgers

Friendster Recruits a CEO From Network TV

The hiring former NBC Entertainment President Scott Sassa affirms the social network's commitment to an ad-based business model. Read More...

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Amazon Testing "Plogs"
Media

Amazon Testing "Plogs"

22y Pamela Parker

Amazon Testing "Plogs"

UPDATE: The e-commerce giant explores a flexible and personalized way of communicating with its customers. Read More...

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Sam's Club Offers Cut-Rate Web Sites
Media

Sam's Club Offers Cut-Rate Web Sites

22y Janis Mara

Sam's Club Offers Cut-Rate Web Sites

Warehouse chain Sam's Club is now offering low-cost Web sites for its members, which are primarily small businesses. Read More...

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Spam Rules Require Effective Spam Police
Search

Spam Rules Require Effective Spam Police

22y Danny Sullivan

Spam Rules Require Effective Spam Police

What it takes to police search engine spam and how to protect yourself. Read More...

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How to Click With Prospects Using DISC
Email

How to Click With Prospects Using DISC

22y Karen Gedney

How to Click With Prospects Using DISC

The four personality types and how to sell to them. Read More...

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Google-To-Go: Company Upgrades Enterprise Search Product
Media

Google-To-Go: Company Upgrades Enterprise Search Product

22y Rebecca Lieb

Google-To-Go: Company Upgrades Enterprise Search P...

Search giant bows upgrade to Google Search Appliance Read More...

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Google Gains Overall, Competition Builds Niches
Marketing

Google Gains Overall, Competition Builds Niches

22y Robyn Greenspan

Google Gains Overall, Competition Builds Niches

Searcher demographics and Internet behavior plays prominently in search engine choice. Read More...

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Bits & Bytes for June 2, 2004
Media

Bits & Bytes for June 2, 2004

22y Pamela Parker

Bits & Bytes for June 2, 2004

Disney goes after moms; and Weather.com tees up a new golf ad product. Read More...

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