A just-launched network with well-known top executives makes its U.S. debut, using personalized, opt-in messages in banner ads. Read More...
View articleThe first quarter figures bode well for the coming year, registering a 28 percent gain over the previous year. Read More...
View articleSeveral important measures of e-mail success fell year-over-year, but a greater percentage of e-mails were successfully delivered. Read More...
View articleMedia planners and buyers envision an interactive media utopia. Read More...
View articleThe infamous 'spongemonkey' ads, featuring goofy creatures lauding Quiznos subs, have generated more than 30,000 calls and e-mails and quadrupled Quiz...
View articleSrere and Studenmund join aQuantive's board of directors; Red Lobster names an interactive agency of record; Capato goes to icrossing. Read More...
View articleThink stock market: Play SEM right and make a mint. Play it wrong and lose your shirt. Read More...
View articleShifting media habits are frustrating TV advertisers, particularly those eager to reach teens and twenty-somethings. To compensate, some firms are inc...
View articleVideo, word of mouth, and ad networks dominated the industry gathering in San Francisco. Read More...
View articleVideo on demand is picking up momentum as household deployments increase, but unbeknownst to many viewers, they are already using variations of of the...
View articleEverything counts in Web site conversion, including the Web forms on your site. Last of a series. Read More...
View articleCommission Junction staffs up newly-announced network with new senior employees; TeRespondo snags new advisory board members; and NYTimes.com hires ne...
View articleThe legislation gains approval after a key provision was altered. Read More...
View articleNew viral marketing association starts-up; and WebSideStory files for IPO. Read More...
View articleThe Web is constantly evolving. Some tips for maximizing exposure. Read More...
View articleU.S. Air Force tries SMS Promo; FCUK pulls trigger on transatlantic mobile campaign; A mobile portal for the urban crowd. Read More...
View articleA new ESPC committee facilitates communication between senders and third-party vendors that deliver e-mail accreditation, reputation and accountabilit...
View articleMTV Networks plans a significant investment in the online component of its new LOGO television network. Read More...
View articleGood loyalty programs are based on encouragement and rewards, not enforcement. Read More...
View articleSerious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs. Read More...
View articleA9.com and its companion toolbar offer the user much to smile about. Read More...
View articleAgency sympathy for publishers' problems -- and some suggestions for solutions. Read More...
View articleHow to find, nurture, work with, and retain top creative talent. Read More...
View articleWord of Mouth Marketing Group Formed; Procter and Gamble's Tremor to Recruit Moms; Overture Changes Flagship Product Name. Read More...
View articleTraditional advertisers are still spending more, but today's advertisers are different than yesterday's. Read More...
View articleEnhanced targeting is great, but it's not scaleable across all sites in a media plan. We need a behavioral network. Read More...
View articleThe Time Warner unit targets existing broadband users in a series of ads on major news and entertainment sites. Read More...
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