Search Challenge: Evolve from "Result" to "Response"
Marketing

Search Challenge: Evolve from "Result" to "Response"

22y Gary Stein

Search Challenge: Evolve from "Result" to "Respons...

Has the search community lost its focus? Read More...

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Portfolio PPC Campaign Management Part 1
Paid Search

Portfolio PPC Campaign Management Part 1

22y Kevin Lee

Portfolio PPC Campaign Management Part 1

Introduction to a technique that can lower PPC campaign risks and maximize opportunities. Read More...

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Are You Sweating the Small Stuff?
Analytics

Are You Sweating the Small Stuff?

22y Bryan Eisenberg

Are You Sweating the Small Stuff?

For lack of a link, the conversion was lost. Read More

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Wireless Watch for June 11, 2004
Media

Wireless Watch for June 11, 2004

22y Zachary Rodgers

Wireless Watch for June 11, 2004

Cingular tries wireless voter outreach; Hip hop-oriented mobile content plays launch; Enpocket placing ads in mobile games. Read More...

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Microsoft Files More CAN-SPAM Suits
Media

Microsoft Files More CAN-SPAM Suits

22y Janis Mara

Microsoft Files More CAN-SPAM Suits

The online giant files eight lawsuits against alleged top spammers in its latest legal push against spam. Read More...

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The Three Components of Successful Rich Media Ads
Marketing

The Three Components of Successful Rich Media Ads

22y Rob Graham

The Three Components of Successful Rich Media Ads

It's a balancing act. If just one of these critical elements is lacking, the campaign will topple. Read More...

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Ask Jeeves Trials Graphic Preview in Search Results
Media

Ask Jeeves Trials Graphic Preview in Search Results

22y Zachary Rodgers

Ask Jeeves Trials Graphic Preview in Search Result...

The search company won't comment on its testing of a feature that gives searchers a peek at Web content without leaving a results page. Read More...

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eBay Tops for Trust Among Consumers
Audience

eBay Tops for Trust Among Consumers

22y Robyn Greenspan

eBay Tops for Trust Among Consumers

The auction giant innovated e-business with a community-based approach, and Internet users have responded favorably. Read More...

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Web Services: RSS on Steroids
Marketing

Web Services: RSS on Steroids

22y Pamela Parker

Web Services: RSS on Steroids

Harness the next tech wave for your own benefit. Read More

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The New Dial-Up Media Model: Pay-Per-Call
Media

The New Dial-Up Media Model: Pay-Per-Call

22y Tessa Wegert

The New Dial-Up Media Model: Pay-Per-Call

Pay-Per-Call advertising is poised to take off. It could prove to be an important media platform for small to mid-sized businesses. Read More...

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Small List, Big Stakes: An Aussie Case Study
Email

Small List, Big Stakes: An Aussie Case Study

22y Heidi Anderson

Small List, Big Stakes: An Aussie Case Study

Car importer VDC extracts big results from a small mailing list. Read More...

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The Law of Diminishing Returns
Analytics

The Law of Diminishing Returns

22y Jack Aaronson

The Law of Diminishing Returns

Categorization: when does a Web site have too much of a good thing? Read More...

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Claria Fires Back at L.L. Bean Suits Against Advertisers
Media

Claria Fires Back at L.L. Bean Suits Against Advertisers

22y Pamela Parker

Claria Fires Back at L.L. Bean Suits Against Adver...

The longstanding legal battle between the two companies heats up again. Read More...

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Chief Marketers Brainstorm Measurement Solutions
Media

Chief Marketers Brainstorm Measurement Solutions

22y Robyn Greenspan

Chief Marketers Brainstorm Measurement Solutions

Marketing experts offered suggestions for quantifying the performance of their overall strategy at yesterday's CMO Council MPM Forum. Read More...

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Exploring Search Engine Overlap
Search

Exploring Search Engine Overlap

22y Chris Sherman

Exploring Search Engine Overlap

A nifty (and free) new tool reveals a wealth of information: which results are returned by which search engines, using which keywords. Read More...

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Execs & Accounts for June 9, 2004
Media

Execs & Accounts for June 9, 2004

22y Zachary Rodgers

Execs & Accounts for June 9, 2004

Kanoodle hires Zucker as SVP of sales; Old Mutual to use NetTracker for Web analytics; Karmaloop implements Skylist's e-mail marketing platform. Read ...

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The Rise of the Game Titans
Media

The Rise of the Game Titans

22y Zachary Rodgers

The Rise of the Game Titans

The numbers point to a vast PC and console gaming market. Agencies and game publishers have ramped up for advertisers' onslaught, but playing games is...

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Past Is No Prologue for Micropayments
Media

Past Is No Prologue for Micropayments

22y Vin Crosbie

Past Is No Prologue for Micropayments

Why people can, and will, use micropayments to purchase online content in the future. Read More...

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May's Top Affiliate Programs
Audience

May's Top Affiliate Programs

22y ClickZ Stats Staff

May's Top Affiliate Programs

The top 10 affiliate programs of May 2004, as ranked by Refer-it. Read More...

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The State of Interactive Research
Marketing

The State of Interactive Research

22y David Cohen

The State of Interactive Research

Problems and progress in standardizing online research, reach and frequency, ad serving, and myriad other industry issues. Read More...

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Ask Jeeves Buys Tukaroo
Media

Ask Jeeves Buys Tukaroo

22y Janis Mara

Ask Jeeves Buys Tukaroo

Ask Jeeves acquires desktop search technology company Tukaroo, adding desktop search to its array of search offerings. Read More...

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Gmail's Coming – Are You Ready?
Email

Gmail's Coming – Are You Ready?

22y Kirill Popov and Loren McDonald

Gmail's Coming – Are You Ready?

Gmail: What e-mail marketers need to know. Read More

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AOL To ESPs: Comply with SPF, Or Else
Media

AOL To ESPs: Comply with SPF, Or Else

22y Janis Mara

AOL To ESPs: Comply with SPF, Or Else

America Online plans to have SPF e-mail authentication in place by the end of summer and bulk mailers not in compliance will lose their whitelisting s...

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Digital Tear Sheets Revisited
Media

Digital Tear Sheets Revisited

22y James Hering

Digital Tear Sheets Revisited

Whyis it still so hard to show clients real work, in real time? Read More...

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EBay, Google Brands Gain Ground; AOL Declines
Media

EBay, Google Brands Gain Ground; AOL Declines

22y Pamela Parker

EBay, Google Brands Gain Ground; AOL Declines

Tech brands are seeing the most positive momentum in a new Euro RSCG study. Read More...

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Questions for Froogle's Mastermind, Part 2
Search

Questions for Froogle's Mastermind, Part 2

22y Shari Thurow

Questions for Froogle's Mastermind, Part 2

Froogle's mastermind explains how to feed the shopping search engine and other insider tips. Read More...

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Questions for Froogle’s Mastermind, Part 2
Search

Questions for Froogle’s Mastermind, Part 2

22y Shari Thurow

Questions for Froogle’s Mastermind, Part 2

Froogle’s mastermind explains how to feed the shopping search engine and other insider tips. Read More...

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