MAP is Spam’s Simple Answer
Email

MAP is Spam’s Simple Answer

23y David Daniels

MAP is Spam’s Simple Answer

Steven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Read More...

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Spam Driving Away 25% of Emailers
Email

Spam Driving Away 25% of Emailers

23y Danny Sullivan

Spam Driving Away 25% of Emailers

Spam is taking its toll, driving 25 percent of Americans away from using email. A new report shows that people are actually using email less because t...

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BellSouth, LookSmart Offer Search Ads
Media

BellSouth, LookSmart Offer Search Ads

23y Susan Kuchinskas

BellSouth, LookSmart Offer Search Ads

BellSouth Yellow Pages reps will hit the street selling paid inclusion on LookSmart's network. Read More...

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The 10 Biggest Spam Myths
Marketing

The 10 Biggest Spam Myths

23y Rebecca Lieb

The 10 Biggest Spam Myths

A reality check on the most prevalent spam myths. (Don't believe everything you read.) Read More...

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Yahoo's $120 Million Search Finds New Symbols
Media

Yahoo's $120 Million Search Finds New Symbols

23y Mark Berniker

Yahoo's $120 Million Search Finds New Symbols

Media play takes its search for search to Asian markets. Read More...

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E-Banking, Online Bill Paying Growth Ahead
Marketing

E-Banking, Online Bill Paying Growth Ahead

23y Robyn Greenspan

E-Banking, Online Bill Paying Growth Ahead

'The check is in the mail,' may not be a valid excuse for much longer as the number of U.S. households paying bills online explodes. Read More...

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Big Branded Publishers Report Ad Revenue Boom
Media

Big Branded Publishers Report Ad Revenue Boom

23y Pamela Parker

Big Branded Publishers Report Ad Revenue Boom

Dollars flow toward major online publishers. Read More...

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Wi-Fi Is Hot But Users Still Warming to It
Data insights

Wi-Fi Is Hot But Users Still Warming to It

23y Matt Villano

Wi-Fi Is Hot But Users Still Warming to It

Research finds Wi-Fi hotspots growing like wildfire but users aren't making the most of the public access points yet. Read More...

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Porn: Gen Y's New Black?
Media

Porn: Gen Y's New Black?

23y Susan Kuchinskas

Porn: Gen Y's New Black?

Can marketers hoping to hit young, urban hipsters succeed by aiming below the belt? Read More...

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Yahoo!'s New Options
Media

Yahoo!'s New Options

23y Susan Kuchinskas

Yahoo!'s New Options

Now, that's settled! With an investigation of its marketing practices behind it, the everything-to-everyone portal will begin marketing to those it op...

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ComScore Boosts AiM Sample Size, Launches Ad Focus
Media

ComScore Boosts AiM Sample Size, Launches Ad Focus

23y Zachary Rodgers

ComScore Boosts AiM Sample Size, Launches Ad Focus

Version 2.0 of the measurement firm's analysis and planning tool doubles its sample audience and adds R&F reporting. Read More...

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Execs & Accounts for November 21, 2003
Media

Execs & Accounts for November 21, 2003

23y Zachary Rodgers

Execs & Accounts for November 21, 2003

Tribal DDB Worldwide exec to chair new IAB agency advisory board; Enpocket's head of media relations departs to join Google as head of U.K. marketing;...

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Metrics, Six Sigma, and Improved ROI
Analytics

Metrics, Six Sigma, and Improved ROI

23y Bryan Eisenberg

Metrics, Six Sigma, and Improved ROI

You established metrics for your online marketing. You use metrics to track and report your efforts. Congratulations. Now what? Read More...

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SEM Arbitrage: Golden or Cooked Goose?
Paid Search

SEM Arbitrage: Golden or Cooked Goose?

23y Kevin Lee

SEM Arbitrage: Golden or Cooked Goose?

Is affiliate arbitrage right for you? Read More

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Offer Customers a Tootsie Roll
Email

Offer Customers a Tootsie Roll

23y Al DiGuido

Offer Customers a Tootsie Roll

Weather competitive storms. Offer your customers Tootsie Rolls. Read More...

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Putting Spyware on the Hook
Media

Putting Spyware on the Hook

23y Susan Kuchinskas

Putting Spyware on the Hook

Preparing for an FTC suit, an Internet privacy organization launches an online action to collect histories of spyware gone wrong. Read More...

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Holiday Campaign: Capturing Last-Minute Sales
Media

Holiday Campaign: Capturing Last-Minute Sales

23y Tessa Wegert

Holiday Campaign: Capturing Last-Minute Sales

New, eye-catching banners could capture last-minute holiday shoppers. Check out these buzz-generating picks. Read More...

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SpamCop Rescued from Edge
Media

SpamCop Rescued from Edge

23y Susan Kuchinskas

SpamCop Rescued from Edge

Its acquisition by messaging infrastructure provider IronPort offers support to the sometimes arrogant, activist spam fighter. Read More...

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Piper Jaffray Raises Online Ad Predictions
Media

Piper Jaffray Raises Online Ad Predictions

23y Pamela Parker

Piper Jaffray Raises Online Ad Predictions

An analyst at the investment bank expects a profitable future for the interactive ad biz. Read More...

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Overture Launches ROI Tool, Renews United Online
Media

Overture Launches ROI Tool, Renews United Online

23y Susan Kuchinskas

Overture Launches ROI Tool, Renews United Online

The pay-per-click search service launches a subscription-based set of reports to track campaigns across channels. Separately, it signs United Online t...

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Small Biz E-Mail Promotions
Email

Small Biz E-Mail Promotions

23y Karen Gedney

Small Biz E-Mail Promotions

Ten common-sense ways small businesses can promote themselves with e-mail -- politely. Read More...

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AOL Cuts Agency Relations Job; Some Agencies Balk
Media

AOL Cuts Agency Relations Job; Some Agencies Balk

23y Pamela Parker

AOL Cuts Agency Relations Job; Some Agencies Balk

UPDATE: America Online's re-jiggering of its sales staff has the company eliminating a position some agencies see as essential. Read More...

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PayPal Phishers Nibble; MailFrontier Blocks
Media

PayPal Phishers Nibble; MailFrontier Blocks

23y Ryan Naraine

PayPal Phishers Nibble; MailFrontier Blocks

A California startup promises relief from a spate of sophisticated'phishing' viruses. Read More...

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Web Swallows Chunk of Prescription Sales
Audience

Web Swallows Chunk of Prescription Sales

23y Robyn Greenspan

Web Swallows Chunk of Prescription Sales

Online sales won't capture huge market share, but Web-influenced drug buys will have a bigger impact. Read More...

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WhenU Can Keep On Popping Up
Media

WhenU Can Keep On Popping Up

23y Susan Kuchinskas

WhenU Can Keep On Popping Up

UPDATE: A federal judge refused to grant Wells Fargo's request to shut down the desktop advertising service. Read More...

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AOL Search Sings a Little More Brightly
Media

AOL Search Sings a Little More Brightly

23y Susan Kuchinskas

AOL Search Sings a Little More Brightly

Acquisition of multi-media search company lets users search for audio and video content across the Web. Read More...

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New Developments in Local Search, Part 4
Search

New Developments in Local Search, Part 4

23y Danny Sullivan

New Developments in Local Search, Part 4

Chuck the yellow pages! Search engines are bringing search local. Who's doing what and how SEM will change. Read More...

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