UPDATE: 'The Hulk' and 'Legally Blonde 2: Red, White & Blonde' are the latest blockbusters backed by mobile-marketing campaigns. Read More...
View articleJury's still out on the search company's foray into the ad network business. Read More...
View articleAs it steps up its user loyalty promotions, the online auction giant buys the assets of the marketing platform maker. Read More...
View articleWords, copy, message -- all are critical to the success of any search campaign (paid or not). Read More...
View articleFor lack of a link, the conversion was lost. Read More
View articleAn examination of the top U.S. government Web sites revealed application integrity failures on more than two-thirds. Read More...
View articleAs the volume of spam and viruses in circulation continues to proliferate, small and midsize enterprises are opting to outsource their anti-spam and a...
View articleHow’s your e-mail campaign going? You may not know unless you can compare it to something. Read More...
View articleNew online advertisers, new placements, new formats. Will they work? Read More...
View articleCalling for up to a year in prison and maximum fines of $1 million for spammers, Burns-Wyden measure goes to full Senate for consideration. Read More...
View articleFollowing up on the success of its Terry Tate campaign, Reebok plans an interactive ad effort to support the launch of a new sneaker line. Read More...
View articleThe computer maker joins the industry-wide crusade, adding new anti-spam technology to the newest lines of HP Pavilion and Compaq Presario desktops. R...
View articleThe proposed $2 million deal comes as Engage files for Chapter 11 bankruptcy. Engage Insolvent, Seeks Chapter 11 Protection Read More...
View articleTraffic to U.S. financial sites experienced a 22 percent jump for the week ending June 7, 2003, coinciding with the increases in the Dow Jones, NASDAQ...
View articlePersist Technologies emerges from stealth mode with the unveiling of its AppStor software solution, an appliance designed to provide secure storage an...
View articleIt’s not the bits and bytes, it’s the benefits. Read More...
View articleMobile's not just another marketing medium. Leverage its difference. Read More...
View articleNot only will the majority of online consumers refuse to patronize a poorly designed site, some will even refuse to shop at the brand's offline compon...
View articleAdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. Read More...
View articleAgency claims clothing retailer exposed consumers' credit card numbers to hackers after touting security of online information. Read More...
View articleIBM kicks off 3-D campaign; manual labor could solve challenge-response problem; few marketers measure search ROI. Read More...
View articleThe $163 million deal creates a paid search company with international reach. Read More...
View articlePaid listings? Sponsored results? Searchers are confused. Read More...
View articleBrann beefs up interactive capabilities; Midas hires new marketing head; Habeas inks partnership deals; and Enpocket goes Hollywood. Read More...
View articleSpam has become such an obstacle on enterprise networks that battling it has replaced security as the top corporate priority when it comes to messagin...
View articleThe software giant files 13 U.S. lawsuits and two in the UK, alleging the defendants flooded MSN and Hotmail users with deceptive spam. Read More...
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