Carat Interactive promotes Greg Smith to head of national media practices; Acklands-Grainger taps True North to build its Web site; The Castle Group a...
View articleOptimization’s a fine line. Two studies: a company too zealous on procedure and an e-newsletter that’s successful in spite of itself. Read More...
View articleMedia buyers' choices are getting more difficult. Tessa tells you how to cope. Read More...
View articleCompanies that fail to get serious about their management of customer service e-mail now will ultimately pay the price with higher customer service co...
View articleThe electronics manufacturer targets the young male demographic with edgy animated Web shorts. Read More...
View articleResearch says that while the number of users of WLAN equipment in North America will continue to grow through 2007, hotspot providers shouldn't count ...
View articleUnder an expanded partnership, the ISP will sell dial-up and broadband subscriptions in 550 of the electronic retailer's stores. Read More...
View articleThe new Macromedia Central software environment allows the creation ofFlash-based applications that run offline without an Internet connection. Read M...
View articlePeople, Entertainment Weekly go behind AOL wall; Jumpstart Digital casts lot with Point Roll; E-Centives reports narrowed net loss. Read More...
View articleWhy make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Read More...
View articleDow Jones Newswires launches new campaign; Register.com offers paid-inclusion tool; and Coke tries SMS contest in China. Read More...
View articleSpending months trying to get your logo just right ? You might be suffering from logoitis. Read More...
View articleIt's not just music anymore - Internet users are also swapping illegal movies and images on corporate networks, causing numerous legal and security co...
View articleThe IAB adds 15 members; ninedots launches a Web site for Levi Strauss & Co; Blast Radius builds a product support site for Nike Timing Read More...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleThe search star's co-founder jokes the company's too lazy to fill out the S-1, but the company also benefits greatly from staying private. Read More...
View articleGoogle leaps into contextual advertising. Is the search landscape forever changed? Last of a two-part series. Read More...
View articleLong-term organizational changes would certainly help integration, but what can you do now ? Read More...
View articleAn Arab TV channel uses Web to reach viewers who don't receive its cable signal. Read More...
View articleEight-year-olds don't buy cars or furniture, but they play a bigger role than you'd think in determining which ones their parents buy. Branding to adu...
View articleYouth. Anyone surprised? According to research, new U.S. mobile phone subscribers in 2003 are 60 percent more likely to be young adults than the overa...
View articleThe mega-portal's chief solutions officer explains Yahoo!'s belief that having a great product isn't enough to get Internet users to pay. Read More...
View articleUPDATE: The bill would fine e-mail marketers $500 for each piece of unsolicited commercial e-mail. Read More...
View articleAs the 'free vs paid' debate rages, there's a growing sentiment that providing services around content might provide the gold mine for struggling Web ...
View articleThe $35 million marketing push for its broadband services aims for more sophisticated Web users, altering years of AOL strategy targeting new Internet...
View articleSure, consumers are frustrated with spam. What are you going to do about it? Read More...
View articleEyeblaster hires Paul Kadin as executive VP of marketing and strategy; Alexander & Tom launches three Web sites and an e-mail campaign for Under Armou...
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