British Propose Opt-In E-Mail Regulation
Media

British Propose Opt-In E-Mail Regulation

23y Pamela Parker

British Propose Opt-In E-Mail Regulation

The government of the United Kingdom looks toward implementingwide-ranging new European privacy protections. Read More...

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Yahoo! Unveils New Search
Media

Yahoo! Unveils New Search

23y Brian Morrissey

Yahoo! Unveils New Search

As promised, the portal overhauls Yahoo! Search, integrating it more tightly into its network, and leaving some questions about future plans. Read Mor...

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Geotargeting: Why It Matters to Marketers
Marketing

Geotargeting: Why It Matters to Marketers

23y Sean Carton

Geotargeting: Why It Matters to Marketers

It's 9 a.m. Do you know where your users are? Read More...

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Spam: We’re Losing
Email

Spam: We’re Losing

23y Rebecca Lieb

Spam: We’re Losing

First, the bad news. Despite all efforts, spam is growing faster than ever. Yet, there may be an unexpected silver lining. Read More...

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Execs and Accounts for April 4, 2003
Media

Execs and Accounts for April 4, 2003

23y Zachary Rodgers

Execs and Accounts for April 4, 2003

Fritz Kuehn and David Johnson join the Dallas office of Tribal DDB Worldwide; AOL Time Warner names Cleary Simpson SVP of global marketing solutions; ...

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Search and the Buying Cycle
Paid Search

Search and the Buying Cycle

23y Kevin Lee

Search and the Buying Cycle

Whether a search is aimed at casting a wide net, researching a product, or finding a retailer, you can optimize your campaign accordingly. Read More...

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Customer Service Lags, CRM Spending Expectations High
Audience

Customer Service Lags, CRM Spending Expectations High

23y Robyn Greenspan

Customer Service Lags, CRM Spending Expectations H...

Online customer service has not met expectations, but projections of increased CRM spending through 2003 may aid the market – and ultimately, the cust...

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How to Choose a Web Analytics Solution
Analytics

How to Choose a Web Analytics Solution

23y Bryan Eisenberg

How to Choose a Web Analytics Solution

Criteria for assessing which Web analytics solution is right for your business. Read More...

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Habeas Files First Spam Suits
Media

Habeas Files First Spam Suits

23y Brian Morrissey

Habeas Files First Spam Suits

The anti-spam company puts its novel approach to fighting unwanted e-mail through trademark law to the test with two lawsuits. Read More...

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AOL, Univision Renew Marketing Pact
Media

AOL, Univision Renew Marketing Pact

23y Brian Morrissey

AOL, Univision Renew Marketing Pact

Both companies are looking for their media properties to grab a bigger share of the much-sought Hispanic audience. Read More...

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A Regular Joe Drives Extraordinary Results
Email

A Regular Joe Drives Extraordinary Results

23y Heidi Anderson

A Regular Joe Drives Extraordinary Results

Give your e-newsletter a face, a name, and a personality. Read More...

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AOL Inks Pact With Best Buy
Media

AOL Inks Pact With Best Buy

23y Beth Cox

AOL Inks Pact With Best Buy

Following in the footsteps of EarthLink, the embattled ISP signs a promotional agreement that includes both in-store advertising for its broadband ser...

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Feinstein Introduces Privacy Act of 2003
Media

Feinstein Introduces Privacy Act of 2003

23y Roy Mark

Feinstein Introduces Privacy Act of 2003

New bill would require companies to obtain individual's permission prior to the sale, licensing, or renting of personal information to third parties. ...

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How to Ruin a Multichannel Campaign in Five Easy Steps
Analytics

How to Ruin a Multichannel Campaign in Five Easy Steps

23y Jack Aaronson

How to Ruin a Multichannel Campaign in Five Easy S...

Follow along as Jack goes through the steps making a well-intentioned multichannel marketing campaign fail. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Web analytics player WebSideStory launches a reporting tool for its HitBox platform; FTC spam meeting sets a preliminary agenda. Read More...

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Fishing for a Broader Audience?
Media

Fishing for a Broader Audience?

23y Tessa Wegert

Fishing for a Broader Audience?

Advertising online without precise targeting is like fishing. Advertisers need the right bait to reel in the desired catch. Read More...

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British Bank Customers Lack Loyalty
Marketing

British Bank Customers Lack Loyalty

23y ClickZ Stats Staff

British Bank Customers Lack Loyalty

More than half of Great Britain's banking customers are up for grabs, as research finds that 41 percent lack commitment to their current account provi...

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Google Inks Amazon to Comprehensive Search Deal
Media

Google Inks Amazon to Comprehensive Search Deal

23y Pamela Parker

Google Inks Amazon to Comprehensive Search Deal

UPDATE: The ever-expanding world of paid search engulfs the populare-commerce site. Read More...

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Newsletter Content: Time for a Fresh Start!
Email

Newsletter Content: Time for a Fresh Start!

23y Kathleen Goodwin

Newsletter Content: Time for a Fresh Start!

Newsletter spring cleaning: eight tips for fresher content. Read More...

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Bigfoot Interactive Takes Aim at False Positives
Media

Bigfoot Interactive Takes Aim at False Positives

23y Brian Morrissey

Bigfoot Interactive Takes Aim at False Positives

The e-mail marketer integrates list hygiene and content scoring into its e-mail marketing platform, while rolling out a new delivery-monitoring servic...

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Execs and Accounts for April 2, 2003
Media

Execs and Accounts for April 2, 2003

23y Zachary Rodgers

Execs and Accounts for April 2, 2003

Klipmart launches a Hewlett-Packard sponsored campaign promoting the 2003 Forbes 500 List; Bloomberg relaunches its site in consultation with Funny Ga...

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Microsoft Denies Paid-Search Plans
Media

Microsoft Denies Paid-Search Plans

23y Brian Morrissey

Microsoft Denies Paid-Search Plans

UPDATE: A Wall Street analyst says Microsoft is planning its own paid-search moves, but the company says he has it wrong. Read More...

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NetRatings Debuts Hispanic Web Measurement Service
Media

NetRatings Debuts Hispanic Web Measurement Service

23y Brian Morrissey

NetRatings Debuts Hispanic Web Measurement Service

The Internet measurement firm unveils a new service to understand Hispanic Web users and signs up Univision as its charter client. Read More...

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Enough Is Enough!
Marketing

Enough Is Enough!

23y David Cohen

Enough Is Enough!

Standardization: We can't wait any longer. Read More

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Where Are They Now?
Search

Where Are They Now?

23y Danny Sullivan

Where Are They Now?

Search engines we've known and loved: a scorecard. Read More

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Enhancing the Credibility of Your Web Content
Marketing

Enhancing the Credibility of Your Web Content

23y Gerry McGovern

Enhancing the Credibility of Your Web Content

Establishing credibility quickly is key to success on the Web. Three ways to do just that. Read More...

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Indiana Spam Bill Passes Legislature
Media

Indiana Spam Bill Passes Legislature

23y Brian Morrissey

Indiana Spam Bill Passes Legislature

Indiana edges closer to becoming the next state with an anti-spam law in effect. Read More...

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