Big Game, Big Revenue
Audience

Big Game, Big Revenue

23y Robyn Greenspan

Big Game, Big Revenue

Companies that don't get behind the joystick now potentially risk losing the huge revenues that will be generated by the gaming industry. Read More...

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Contextual Advertising in Context, Part 1
Search

Contextual Advertising in Context, Part 1

23y Danny Sullivan

Contextual Advertising in Context, Part 1

Google leaps into contextual advertising. Is search forever changed? Part one of a two-part series. Read More...

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Tech Pink Slips Soar
Audience

Tech Pink Slips Soar

23y Robyn Greenspan

Tech Pink Slips Soar

The half a million IT job cuts in the last two years have crushed the dot-com workforce and lowered morale for those still collecting paychecks. Read ...

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Digital Media: It's Not Just the Internet Anymore, Part 2
Marketing

Digital Media: It's Not Just the Internet Anymore, Part 2

23y David Cohen

Digital Media: It's Not Just the Internet Anymore,...

Got a grip on this Internet thing? Good. Now, get up to speed on wireless, iTV, and gaming for 2004. Read More...

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NetRatings Files Patent Suit
Media

NetRatings Files Patent Suit

23y Brian Morrissey

NetRatings Files Patent Suit

The lawsuit alleges The NPD Group infringed on NetRatings' Web tracking patent, raising the specter of a return to the industry's patent wars. Read Mo...

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Five Steps to Online Trust for Your Brand
Marketing

Five Steps to Online Trust for Your Brand

23y Martin Lindstrom

Five Steps to Online Trust for Your Brand

Trust is a brand's greatest asset -- especially in troubling times. Martin tells you how to create brand trust and credibility online. Read More...

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Don't Be Afraid, Be Informed
Marketing

Don't Be Afraid, Be Informed

23y ClickZ Stats Staff

Don't Be Afraid, Be Informed

Take a look at this CyberAtlas compilation of articles focusing on digital attacks, cyberterrorism, hacking, viruses and worms, fraud, identity theft,...

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The Tear Sheet Factor
Media

The Tear Sheet Factor

23y James Hering

The Tear Sheet Factor

How can publishers generate more advertising? Perhaps with this simple, clever solution. Read More...

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Yes, ClickZ Newsletters Have Changed
Marketing

Yes, ClickZ Newsletters Have Changed

23y Rebecca Lieb

Yes, ClickZ Newsletters Have Changed

Many of you noticed ClickZ newsletters changed recently. They did (we changed providers). Some subscribers may need to tweak their e-mail filters. Rea...

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FindWhat.com Launches ROI Tool
Media

FindWhat.com Launches ROI Tool

23y Brian Morrissey

FindWhat.com Launches ROI Tool

AdAnalyzer helps marketers calculate post-click sales from paid-search programs. Read More...

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Who Will Pay to Send E-Mail?
Email

Who Will Pay to Send E-Mail?

23y Ben Isaacson

Who Will Pay to Send E-Mail?

Pay money to send e-mail? Or to guarantee delivery? The models are being explored. Read More...

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Fireclick Rolls Out Enterprise Analytics Tool
Media

Fireclick Rolls Out Enterprise Analytics Tool

23y Brian Morrissey

Fireclick Rolls Out Enterprise Analytics Tool

Netflame Enterprise is its third level of marketing and site analytics offerings. Read More...

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U.S. Hispanics Are Biggest Share of Spanish Speakers Online
Media

U.S. Hispanics Are Biggest Share of Spanish Speakers Online

23y Brian Morrissey

U.S. Hispanics Are Biggest Share of Spanish Speake...

U.S. Hispanics continue to go online, and their numbers now surpass the online populations of Spanish-speaking countries like Spain and Mexico. Read M...

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The Life-Stage Marketing Opportunity
Marketing

The Life-Stage Marketing Opportunity

23y Gary Stein

The Life-Stage Marketing Opportunity

Think brand preference is determined when we're young? You're missing half a dozen opportunities to touch loyal consumers. Read More...

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Execs and Accounts for March 17, 2003
Media

Execs and Accounts for March 17, 2003

23y Zachary Rodgers

Execs and Accounts for March 17, 2003

SF Interactive unveils several deployments using its 'Ad Cube' platform; IconNicholson launches a site for MasterCard International's new research gro...

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SF Interactive Debuts New Rich Media Ad
Media

SF Interactive Debuts New Rich Media Ad

23y Brian Morrissey

SF Interactive Debuts New Rich Media Ad

The interactive shop rolls out a new large-format rich media ad featuring multimedia interaction. Read More...

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Bring Sanity to Your Web Analytics
Marketing

Bring Sanity to Your Web Analytics

23y Eric Picard

Bring Sanity to Your Web Analytics

A small company in a small state is doing big things with its Web analytics solution. Read More...

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Yahoo Platinum Launches with Live 'March Madness'
Media

Yahoo Platinum Launches with Live 'March Madness'

23y Ryan Naraine

Yahoo Platinum Launches with Live 'March Madness'

Yahoo's $9.95/month video service launches with live feeds of 56 NCAA games and exclusive footage from reality TV programming. Is it enough to rival R...

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Widespread Corporate Wi-Fi Imminent
Data insights

Widespread Corporate Wi-Fi Imminent

23y Robyn Greenspan

Widespread Corporate Wi-Fi Imminent

U.S. businesses are embracing wireless networks, and new technology will push the portable computing platform. Read More...

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IDC: MSN Reining In ISP Aspirations
Media

IDC: MSN Reining In ISP Aspirations

23y Beth Cox

IDC: MSN Reining In ISP Aspirations

By signing broadband deals with Qwest and Verizon, MSN is laying the groundwork for exiting the Internet access business, according to a new report. R...

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Execs and Accounts for March 14, 2003
Media

Execs and Accounts for March 14, 2003

23y Pamela Parker

Execs and Accounts for March 14, 2003

Concussion Interactive is formed; Agency.com debuts QualityHealthCare.org; and Euro RSCG forms innovation lab. Read More...

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Downloaders Will Pay For Ownership
Audience

Downloaders Will Pay For Ownership

23y Robyn Greenspan

Downloaders Will Pay For Ownership

An estimated 40 million Americans download music in a given month, and research finds that they are willing to pay a premium to own the tunes. Read Mo...

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Amazon Extends Affiliate Web Services to UK
Media

Amazon Extends Affiliate Web Services to UK

23y Brian Morrissey

Amazon Extends Affiliate Web Services to UK

Eight months after launching the program stateside, the e-commerce giant extends the program to its British affiliates. Read More...

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'Tooning In
Media

'Tooning In

23y Rob Graham

'Tooning In

Will Web 'programming' give TV a run for its money? Read More

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

IMS includes Yahoo! channel info; OPA hits the road; and Vanquish refreshes beta. Read More...

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Talk Amongst Yourselves
Marketing

Talk Amongst Yourselves

23y Pamela Parker

Talk Amongst Yourselves

Customer opinion is the single greatest influence on other customers' purchases. Help customers make their feelings known. Read More...

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CRM Meets Search
Paid Search

CRM Meets Search

23y Kevin Lee

CRM Meets Search

Some listing are more valuable than others because some customers are more valuable than others. CRM, meet SEM. Read More...

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