Following in the footsteps of Domino's and adding to its previous emoji campaigns, McDonald's has created a new emoji video ad, featuring a city full ...
View articleTinder was recently criticised by Vanity Fair in a scathing article about the dating app's transformation of the relationship landscape. Instead of ke...
View articleNext week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the ...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleHow does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleIvan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...
View articleIt seems that Google forgot to check if the domain name for its new venture Alphabet had been taken before pushing forward. Alphabet.com is currently ...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleEmail customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...
View articleSome valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and...
View articleAt ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleIn celebration of their 60th anniversary in Canada, KFC created the ‘Memories Bucket’, a new version of the iconic KFC bucket which can print out phot...
View articleAdvertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising...
View articleIt's no secret that Jon Stewart - host of The Daily Show - dislikes Arby's. The brand, following announcement of the host's departure, recently took a...
View articleCreating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...
View articleGoogle will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday. Read More...
View articleObtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture...
View articleSuccessfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...
View articleWhy would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...
View articleWhat makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleIn this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...
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