Industrial-Strength Email
Email

Industrial-Strength Email

24y Rebecca Lieb

Industrial-Strength Email

When the going gets tough, email gets tougher. Read More

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Affiliate Tool Time TV
Marketing

Affiliate Tool Time TV

24y Jim Kukral

Affiliate Tool Time TV

If power tools can have their own TV show, why not affiliate tools? Read More...

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TiVo: One Million Subscribers in 2003
Media

TiVo: One Million Subscribers in 2003

24y Brian Morrissey

TiVo: One Million Subscribers in 2003

The PVR maker says it will double its growth next year, while continuing to ramp up its nascent interactive advertising campaigns. Read More...

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SBI Inks Deal to Buy Razorfish
Media

SBI Inks Deal to Buy Razorfish

24y Brian Morrissey

SBI Inks Deal to Buy Razorfish

UPDATE: The $8.2 million transaction would bring to a close the turbulent story of the interactive services firm that symbolized, to many, the Net boo...

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What Is Bubblegum Marketing?
Analytics

What Is Bubblegum Marketing?

24y Bryan Eisenberg

What Is Bubblegum Marketing?

Sticky Web sites that attract lots of eyeballs just aren't enough anymore. Read More...

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Execs and Accounts for November 22, 2002
Media

Execs and Accounts for November 22, 2002

24y Zachary Rodgers

Execs and Accounts for November 22, 2002

Traffix undergoes a management shake-up; boede&partners promotes Creative Director Ted Tsandes to partner; Choice Media to rep BabyZone.com Read M...

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Liberate Suspends COO Over Accounting
Media

Liberate Suspends COO Over Accounting

24y Jack Marshall

Liberate Suspends COO Over Accounting

Saying that as much as 11 percent of the revenue it recorded in thepast five quarters may be questionable, the interactive television softwaremaker su...

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Study: Simultaneous Media Use Poses Ad Challenge
Media

Study: Simultaneous Media Use Poses Ad Challenge

24y Brian Morrissey

Study: Simultaneous Media Use Poses Ad Challenge

New research says half of consumers use different media at the same time, putting the onus on advertisers to change their ways. Read More...

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No More Dead Weight
Email

No More Dead Weight

24y Al DiGuido

No More Dead Weight

Face it. The economy’s put you and your company on a strict diet. The regimen is painful but not without rewards. Read More...

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The Digital Imaging Big Picture
Audience

The Digital Imaging Big Picture

24y Robyn Greenspan

The Digital Imaging Big Picture

Japan leads the way in camera phone adoption, as North America claims the top spot in traditional digital camera sales. Read More...

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USA Interactive Sees Gold in E-Coupons
Media

USA Interactive Sees Gold in E-Coupons

24y Beth Cox

USA Interactive Sees Gold in E-Coupons

Barry Diller's e-commerce conglomerate will spend about $370 million for Entertainment Publications and take more of the coupon publisher's discounts ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Jupitermedia nabs VB-World Network; Nielsen//NetRatings names top digital brands. Read More...

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CRM Comes to Wall Street, Part 4
Analytics

CRM Comes to Wall Street, Part 4

24y Arthur O'Connor

CRM Comes to Wall Street, Part 4

Part four of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...

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New Ad Formats Without the Clutter
Media

New Ad Formats Without the Clutter

24y Tessa Wegert

New Ad Formats Without the Clutter

Adding ad formats to your site doesn't have to mean more clutter. Read More...

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ValueClick Buys Back DoubleClick's Stake
Media

ValueClick Buys Back DoubleClick's Stake

24y Brian Morrissey

ValueClick Buys Back DoubleClick's Stake

DoubleClick liquidates its holdings, which could clear the way for it to make a patent-infringement claim against ValueClick. Read More...

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Newsletters Need Someone at the Wheel
Email

Newsletters Need Someone at the Wheel

24y Nick Usborne

Newsletters Need Someone at the Wheel

Give someone the authority to ensure your newsletter really speaks to your audience. Read More...

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Innovative and Inexpensive Member Marketing Techniques
Email

Innovative and Inexpensive Member Marketing Techniques

24y Karen Gedney

Innovative and Inexpensive Member Marketing Techni...

Professional associations need to work lean and mean -- and get results. That makes them a great source of B2B email marketing advice. Read More...

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The 'Perfect Page' Test
Search

The 'Perfect Page' Test

24y Danny Sullivan

The 'Perfect Page' Test

For search engine results, editorial matters. Here's how the major engines stacked up on a recent test. Read More...

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Salon's Bargain: View Ads, View Premium Content
Media

Salon's Bargain: View Ads, View Premium Content

24y Brian Morrissey

Salon's Bargain: View Ads, View Premium Content

UPDATE: In a move to boost flagging ad revenue, users can earn daylong access to premium content by viewing a four-screen Mercedes advertisement. Read...

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Reuters.com Goes Direct With Consumers
Media

Reuters.com Goes Direct With Consumers

24y Erin Joyce

Reuters.com Goes Direct With Consumers

As enterprise customers pull back from buying new products, theglobal financial news provider angles for new business from savvy individual investors....

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U.S. Broadband Growth Steady
Data insights

U.S. Broadband Growth Steady

24y Tessa Wegert

U.S. Broadband Growth Steady

According to a Dataquest survey, 28 percent of U.S. online householdsconnect to the Internet via broadband connections. Analysts warn that'first to ma...

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Execs and Accounts for November 20, 2002
Media

Execs and Accounts for November 20, 2002

24y Zachary Rodgers

Execs and Accounts for November 20, 2002

24/7 Real Media to rep all-hotels.com; WildTangent builds an advergame for BellSouth; Overture names Bala Iyer to board Read More...

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Betting on Web Search, Inktomi Unveils Upgrades
Media

Betting on Web Search, Inktomi Unveils Upgrades

24y Zachary Rodgers

Betting on Web Search, Inktomi Unveils Upgrades

A week after narrowing its focus, Inktomi introduces a new version of its flagship product that promises more relevant results and additional paid inc...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3
Media

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3

24y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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Return Path Buys E-Mail Forwarder
Media

Return Path Buys E-Mail Forwarder

24y Brian Morrissey

Return Path Buys E-Mail Forwarder

Return Path buffs up its e-mail change of address consumer offerings with the addition of Re-route. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Byte.com goes pay; Gator says users want control; and Atlas Institute claims reach duplication is a myth. Read More...

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Put Your Index in Order
Marketing

Put Your Index in Order

24y Martin Lindstrom

Put Your Index in Order

You don't need a customized search engine to ensure customers find what they want. Read More...

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