Nielsen//NetRatings says travel-related online advertising grew by 39 percent in the third quarter, despite the travel industry's financial woes. Read...
View articleYahoo!'s Tim Sanders tells this year's @d:Tech how the Internet can find its role in the media mix. Read More...
View articleThe struggling ISP continues to revamp, this time by laying off about 15 percent of its advertising-sales group, according to a company source. Read M...
View articleWill there ever be a viable micropayment system enabling publishers to monetize content? Existing infrastructure is better than you may think. Read Mo...
View articleThere are big-picture Internet ad issues, and then there's thedown-and-dirty reality. Read More...
View articleDespite a handful of recent cases where emails and electronically stored files helped to bring down corporate executives or even an entire company, fe...
View articleIf each email cost money to send (like a letter), who would really pay? Read More...
View articleWhat’s the average CTR for an email marketing campaign? Even if Jared knew, he wouldn’t tell you. Read More...
View articleThe new campaign positions HP as the technology behind everything from an e-commerce to Formula One racing to space exploration. Read More...
View articleHow much does your site's design matter? Probably more than you realize. Read More...
View articleLisa Brown will become the ISP's executive vice president of interactive marketing, after leading USA Interactive's e-commerce group. Read More...
View articleThe paid-listing war moves abroad, as Japan's top portal signs deals with the paid-search rivals. Read More...
View articleTraffic seems to be headed to virtual department stores and consumers are primarily buying books, CDs, DVDs, electronics, toys, and apparel for the gi...
View articleThe ClickZ E-Mail Strategies show comes to Silicon Valley with a host of attachments designed to better understand critical e-mail production issues. ...
View articleHit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on? Read More...
View articleRoberASW/America Online's fifth annual survey of e-commerce attitudes shows no slowing of people who love to shop online, even while at work. Read Mor...
View articleSite design: how to deliver on time, on budget, and on purpose. Read More...
View articleTacoda Systems adds USAToday.com to its client list; Jumpstart Digital Marketing hires Aaron Nichols as director of auto sales for the Northeast regio...
View articleThe Marketing Management Center gives retailers the ability to measure the effectiveness of advertising across a variety of interactive media. Read Mo...
View articleWith competition heating up in the search space, Ask Jeeves returns to advertising after a one-year hiatus with an outdoor ad campaign. Read More...
View articleThey took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Read More...
View articleOnline advertising -- on the upswing, or lingering in the doldrums? Recent headlines muddy matters. Read More...
View articleHotel operator Six Continents charges the controversial ad company with trademark infringement for serving pop-up ads over its hotel Web sites. Read M...
View articlePutting the user experience back into email marketing. Read More...
View articleHere’s how a flow-measurement company hit a home run with an unusual email promotion. Read More...
View articleCorporate email is more infected with viruses, spam and porn than ever before, according to a new study out by MessageLabs Inc. Read More...
View articleAgency claims one defendant offered spam filters that actually increased junk mail. Consumer Groups Rally to Can Spam Read More...
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