Black Friday was a nice boost for online sales as lots of consumers avoided mall madness and simply shopped the Web; one estimate shows a 61 percent s...
View articleNetCreations unwraps PostMasterDirect 7.0; Aptimus sdds CPC pricing. Read More...
View articleYour online brand and your offline brand don't exist in alternative universes. Read More...
View articleThe researcher forecasts 5 percent growth in 2003, as the industry continues to grope its way back to 2000 spending levels. Read More...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleT3 hires Annie Jarvis as interactive designer; smile launches an interactive campaign with placements on The Guardian and New Scientist; Freeserve ent...
View articleThe paid listings giant has until February 2003 to strike a long-term deal with the UK's No. 1 ISP. Read More...
View articleFind out what goals and metrics are appropriate for your campaign. Read More...
View articleGot an e-newsletter? You're a publisher! You need to think like one. Here's how. Read More...
View articleA cool new technology will move offline measurement closer to online. That means changes for the whole advertising landscape. Read More...
View articleThe company's Q3 trend report shows click-through and bounceback rates remaining steady, despite increased e-mail volume. Read More...
View articleAs retailers bolster their sales efforts, some junk-mail solutions companies expect to see a surge in unsolicited commercial e-mail. Read More...
View articleThe two-year marketing deal includes co-branded online and interactive text-messaging promotions. Read More...
View articleSeven methods for killer content -- without having to write a word. Read More...
View articleAOL unleashes 'Looney' IMvironments; Modem Media takes top honors; Novell takes on spammer. Read More...
View articleIf the figures for the first two weeks of November are any indication, the holiday shopping season could be a gift to e-tailers. Read More...
View articleThere's a story around your brand. Tell it! Read More...
View articleStifling information isn't the way to win consumers' hearts. Read More...
View articleMost of the 115 million active e-mail users will unfortunately be exposed to the disappointments of the popular communication app. Read More...
View articleThe online advertising standards group gains FTC support and links up with TRUSTe to encourage seal holders to comply. Read More...
View articleUse email to drive traffic to a destination where your value proposition is housed. Read More...
View articleGo figure – the Internet plays a large role in the daily activities of financial service professionals, but usage remains about the same as last year....
View articleWeb advertising is poised for dramatic growth over the next few years, according to Global Insight. Read More...
View articleFollow along with Eric as he takes a look at the technologies making waves at the show. Read More...
View articleEdelman is tapped by DigitalThink for public relations; BTLookSmart signs a string of ad agreements in the run up to Christmas; MoreVisibility.com is ...
View articleA new Forrester Research study finds advertisers in a quandary over how to deal with ad-skipping technology and ready to explore other media options. ...
View articleIntrusiveness: Nowhere near as bad as irrelevance. Read More...
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